Shannon Raleigh
427 Clinton Avenue East Huntsville,AL
Summary
Strategic and results-oriented Communications and Public Relations manager with over 25 years of progressive experience, including 20+ years coordinating high-stakes public relations for NASA. Proven expertise in cultivating public and government relations, developing media strategies, and executing high-profile events. Increased brand visibility through state-wide media campaigns and targeted outreach initiatives. Adept at managing communications, coordinating complex projects, and building community relations across diverse sectors.
Overview
2026
2026
years of professional experience
Work History
Strategic Communications Manager
Media Fusion/NASA Marshall Space Flight Center
01.2000 - Current
- Lead a team of 6 strategic communicators for NASA for over 25 years.
- Direct and oversee all public relations activities for the SLS Program, to effectively communicate complex program details to the public, government agencies, and employees.
- Spearhead special outreach activities, including organizing talk show appearances, media interviews, and school visits to expand program visibility.
- Plan and implement events, program reviews, and receptions to foster internal collaboration and morale.
Military Family Liaison
United Service Organization (USO)
1998 - 01.2000
- Coordinated family support services, ensuring effective communication between military families and resources.
- Facilitated workshops to enhance family resilience and coping strategies during deployment.
- Collaborated with local organizations to provide tailored support for military families' unique needs.
Operations Clerk/Child Care Provider
Child Development Center
01.1996 - 01.2000
- Managed daily operations and maintained accurate records of child enrollments and attendance.
- Assisted in the coordination of educational activities, ensuring alignment with developmental goals.
Director of Consumer Affairs and Public Relations
R.L. Zeigler Co., Inc.
01.1995 - 01.1996
- Led cross-functional teams to enhance operational efficiency and drive strategic initiatives.
- Developed and implemented process improvements that streamlined workflows and reduced overhead costs.
- Analyzed market trends to inform product development and align strategies with customer needs.
Education
B.A. - Communications (Speech minor)
University of Alabama
Tuscaloosa, AlabamaSkills
- Public Relations & Media Strategy
- Stakeholder & Community Relations
- Executive Communications
- Content & Web Management
- Team Leadership & Coordination
- Event Planning & Implementation
- Grant Writing & Budget Management
- Crisis Communications
Community Activities
- Member First United Methodist Church
- The Huntsville Historic Foundation
- Huntsville Museum of Art
- Sustaining Member of Junior League of Huntsville
Timeline
Strategic Communications Manager
Media Fusion/NASA Marshall Space Flight Center
01.2000 - Current
Operations Clerk/Child Care Provider
Child Development Center
01.1996 - 01.2000
Director of Consumer Affairs and Public Relations
R.L. Zeigler Co., Inc.
01.1995 - 01.1996
Military Family Liaison
United Service Organization (USO)
1998 - 01.2000
B.A. - Communications (Speech minor)
University of Alabama
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