Shannon Redd, Esq.

• Large Complex Customer Account Management: serve as major account relationship and strategy lead covering 100 + District of Columbia agencies and DC Water.
• Exceed Booking Quotas & Financial Performance: achieved a 44% increase in annual revenue, driving average growth from $16M to $23M. 18.8% Compound Annual Growth Rate 2020-2023, 132.9% FY23, 124.4% FY22 (251.6% FY22-1H), 166% FY20. FY25 -Closed the 1st Citywide Meraki Camera Deployment deal, largest ever for SLED and 4th largest in the entire company.
• Forecast Preparation & Pipeline Management: record and maintain CRM systems. Train customers on the sales cycle to align with company procurement timelines. Conduct regular account reviews to identify areas for improvement and ensure continued success.
• Executive Presence & Sales Business Eminence: DC licensed attorney and experienced local government lobbyist with proven ability to influence C-suite strategic planning and budgetary decisions.
• Strategic Leadership & Influence: manage cross-functional architecture and extended teams to develop innovative strategies and account plans, driving business growth and profitability. Deliver targeted integrated sales presentations, facilitating YoY revenue growth.
• Customer Retention Strategies: exceptional problem-solving abilities for resolving complex issues resulting in enhanced customer loyalty and YoY revenue growth. Strong understanding of customer business models and financial drivers to position Cisco solutions effectively.
• Contract Management: negotiate sales deals with C-suite customers, resulting in mutually beneficial agreements and cultivated relationships outside the line of business.
• Sales Business Mentor & Coach: mentor for early in-career sales colleagues, and regional team members. Improve overall team productivity by implementing best practices in organization and time management.

Competitions and Recognition

• 2025 Regional Account Manager of the Quarter (Q3FY25- 216% of Plan)
• 2023 Regional Account Manager of the Year
• 2023 Regional Account Manager of the Quarter
• 2022 Operation Top Performer of Q2 (415% of Plan)
• 2022 Regional Account Manager of the Q2FY22
• 2021 Global Cisco Sales Pitch 1st Place Winner
• 2018 New Hire Cisco Sales Pitch Winner (Team)

• Industry Expert: enhanced client relationships by providing strategic advice and guidance on industry trends and best practices.
• Business Development: identified and pursued high-value business opportunities to generate new company revenue. Developed new business by networking with prospects and current clients at national technology conferences and local government events specifically targeting c-suite leaders.
• Cross- Functional Team Collaboration: partnered with client business and IT teams to align project goals with business strategy and define project milestones.

• Licensed Attorney & Community Advocate: led programs with numerous member organizations and non-profits to support the rights of vulnerable communities - 50 plus, LGBTQ, Returning Citizens, Inmates, Homeless, Low Income, and Children.
• Founder: Founding member of Rebuilding Re-entry Coalition aimed at promoting values of technology for social good, impact through coalition, and stories igniting empathy.