Shannon Roark
Indianapolis
Summary
Accomplished Senior Sales Director with a proven track record at ToMarket Global, adept in leveraging industry knowledge and negotiation expertise to drive key account growth and exceed sales targets. Skilled in team leadership and fostering relationships, achieved consistent increases in sales volume by innovating solutions and strategies. Specializes in dynamic market analysis and impactful sales presentations.
Overview
9
9
years of professional experience
Work History
Senior Sales Director
ToMarket Global
10.2023 - Current
- Maximized profit margins through pricing optimizations based on market trends and competitor analysis.
- Increased sales revenue by implementing effective sales strategies and cultivating strong client relationships.
- Collaborated cross-functionally with marketing teams to develop targeted campaigns that drove interest in our offerings and generated new leads for the sales department.
- Recruited, hired and managed top talent.
- Mentored junior sales team members to foster professional growth and enhance overall team success.
- Lead and worked closely with marketing and product development team to curate and develop new collections and collateral.
Regional Manager / Midwest
ESSEX Coatings / Flooring
12.2022 - 10.2023
- Served as first dedicated US territory rep and developed a 9 state territory.
- Trained new dealer associates and conducted product reviews / CEU courses.
- Launched and promoted targeted products and programs. Monitored competitive activity and strategically promoted ESSEX private label product offering.
- Lead re-branding and developed new logo, marketing, brochures and packaging.
- Lead the creation of a quick ship program - product development.
- Worked closely with A&D organizations and supported design community by participating in events.
Territory Manager
DuChateau Flooring
01.2020 - 07.2022
- Consistently grew monthly sales resulting in over 30% increase in total volume above previous year.
- Collaborated with and educated top dealer network to successfully increase sales volume by 50% - additional $400k in volume 2021.
- Increased dealer network in Indiana, Ohio, and Kentucky. 16% increase in dealer base 2022.
- Conducted product training quarterly with retail members. 187 accounts.
- Met with A&D firms to present and educated designers and architects about our offering.
- Maintained and continually grew network of influencers and partners.
- Established and Maintained A&D libraries while increasing specifications, sales and lead management.
Specification and Commercial Sales
Architectural Brick and Tile
01.2018 - 01.2020
- Consistently increased monthly sales / nearly doubled monthly sales in 2019 while maintaining a 39% margin.
- Increased Indiana territory of A&D firms.
- Initiated and lead specifications to completion.
- Called on A&D firms and conducted sales presentations and CEU's.
- Created and maintained A&D libraries and initiated weekly promotional campaigns.
Specifications Sales
Richelieu Hardware
01.2016 - 01.2018
- Successfully represented high-end distributor and manufacturer with over 150k skus including lighting.
- Exceeded specification goal by 350% for 2017 by creating specification solutions and sales based on client's needs.
- Called on a 4 state territory and initiated over 120 new accounts.
- Called on and maintained over 290 A&D libraries with regular collateral updates.
- Lead team bi-weekly calls and presented at national conferences.
- Introduced training material for new specification representatives and developed a national strategy to increase specification in closet and multi-family / senior living industries.
Education
Bachelor of Arts - Psychology
Butler University
Indianapolis, IN05-1997
Skills
- Team Leadership
- Relationship Building
- Communication
- Industry Knowledge
- Sales Driving
- Deal Closing
- Key Account Growth
- Negotiation Expertise
- Sales Presentations
- Fiscal Management
- Dynamic Approach to Strategy
- Problem Solving
- Training
- Innovation
- Solution and Strategy
Affiliations
- President ASID Indiana Chapter
Timeline
Senior Sales Director
ToMarket Global
10.2023 - Current
Regional Manager / Midwest
ESSEX Coatings / Flooring
12.2022 - 10.2023
Territory Manager
DuChateau Flooring
01.2020 - 07.2022
Specification and Commercial Sales
Architectural Brick and Tile
01.2018 - 01.2020
Specifications Sales
Richelieu Hardware
01.2016 - 01.2018
Bachelor of Arts - Psychology
Butler University
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