Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

SHANNON ROBSON

St. Louis,MO

Summary

Proven leader in enhancing sales and operational efficiency at Spectrum Reach, adept in inventory management and cross-functional communication. Spearheaded a pricing strategy that significantly improved sales performance, exceeding budget targets since 2019. Cultivated talent and executed successful monetization strategies, demonstrating exceptional client relationship management and data-driven decision-making skills.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Manager of Yield & Inventory

Spectrum Reach-Charter Communications
St. Louis, USA
07.2019 - Current
  • Executed a pricing strategy for a $150 million category to enhance sales performance.
  • Stay current with market trends and uncover new sales possibilities via consistent data review.
  • Led nationwide network launch, developing well-received sales strategy.
  • Directed operations including pricing, planning and inventory strategy over a nine-state region.
  • Demonstrated leadership by cultivating talent for over 10 years.
  • Consistently met and exceeded budget targets each year since 2019.
  • Coordinated with Finance, Sales Teams, Customers and Corporate Leadership effectively.
  • Executed confident and successful monetization strategies for over 15 years.
  • Guided change management initiatives to ensure smooth adoption of new business practices.
  • Evaluated individual and team business performance and identified opportunities for improvement.
  • Analyzed business performance data and forecasted business results for upper management.

Pricing and Planning Manager

Spectrum Reach-Charter Communications
St. Louis, USA
04.2017 - 07.2019
  • Administered inventory management along with market rate analysis.
  • Collaborated with Director of Sales, Regional Vice President, and cross-functional teams on pricing scalability.
  • Achieved maximum revenue by aligning campaign strategies with both client demands and team targets.
  • Used key programming to optimize for each market.
  • Created optimal pricing strategies and plans for TV ad space, enhancing company efficiency.

Senior Account Planner/Analyst

Spectrum Reach-Charter Communications
St. Louis, USA
08.2011 - 04.2017
  • Designed impactful campaigns tailored to client needs and Account Executive goals.
  • Utilized key programs and opportunities in partnership with AE's and Sales Management to increase major accounts.
  • Analyzed and interpreted multi-year sales data to fulfill information requests from Director of Sales, Vice President, and Local Sales Managers.
  • Managed all internal issues, concerns and back-up for Sales Support Coordinators and Sales Support.
  • Facilitated Sales Operations by coordinating with all internal departments to streamline sales processes.

Advertising Account Executive

Charter Communications
St. Louis, USA
11.2005 - 08.2011
  • Regularly met and overachieved on sales quotas.
  • Awarded Peak Performer in both 2008 and 2009.
  • Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
  • Negotiated contracts with media outlets for advertising placements.

Education

B.S. - Business Administration

Culver-Stockton College
Canton, MO

Skills

  • Inventory Management
  • Client Relationship Management
  • Account Management
  • Data analytics
  • Media Expert TV, Streaming and Digital
  • Business performance management
  • Influencing and negotiating
  • Market analysis
  • Reporting oversight
  • Talent development
  • Innovation management
  • Data-driven decision making
  • Cross-functional communication
  • Sales channel analytics
  • Operations management

Certification

IAB Digital Sales Certified

Timeline

Senior Manager of Yield & Inventory

Spectrum Reach-Charter Communications
07.2019 - Current

Pricing and Planning Manager

Spectrum Reach-Charter Communications
04.2017 - 07.2019

Senior Account Planner/Analyst

Spectrum Reach-Charter Communications
08.2011 - 04.2017

Advertising Account Executive

Charter Communications
11.2005 - 08.2011

B.S. - Business Administration

Culver-Stockton College

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SHANNON ROBSON