I love to travel, enjoy unique food and explore local hidden gems with my kids I am an amateur photographer, painter and ceramics artist
Shannon Rodriguez
Altamonte Springs,USA
Summary
Experienced and results-driven hospitality professional with 25 years of business acumen and a focus on building relationships. Skilled at identifying and securing new business opportunities, from initial presentation to contract execution. Possesses a deep understanding of company strategy, values, brand, and culture, enabling effective solution offerings, lead generation, and the cultivation of long-term partnerships. Demonstrates a consistent track record of exceeding sales goals both individually and as part of a team through the implementation and follow-through of OKRs. Recognized for active listening skills and providing thoughtful direction to sales teams and upper management, fostering an empowered team environment.
Overview
14
14
years of professional experience
Work History
Hospitality Recruiter
Shannon Connex Recruiting, LLC
12.2021 - Current
- Close an average of 40 placements a year with key decision makers within DMCs, Meetings & Incentive companies, Agencies and Hospitality clients nationally
- Provided exceptional customer service to both candidates and clients, fostering repeat placement partnerships.
- Managed high-volume requisitions (6-10 at a time) in a timely manner to meet client staffing needs efficiently.
- Managed the recruiting process from A-Z
- Tailored recruitment strategies to meet specific needs of various departments, enhancing fit and satisfaction.
- Improved employee retention rates through thorough candidate screening and interview techniques.
- Implemented “Resume Therapy” to candidates, students, and MPI event attendees to continually grow my database.
Independent Contractor & Consultant
Blueprint Studios & Imprint Event Group
11.2021 - 12.2021
- Designed and produced LinkedIn 2022 Conference LV for 3000 attendees at $1.5 million, theme and conference development for various programs nationwide
- Theme Development and Design
National Director of Business Development
Imprint Events Group
01.2018 - 11.2021
- Established strong relationships in new sales verticals resulting in instrumental growth from $10M to $40M nationally and globally using OKR quarterly metrics
- Drove strategic selling & marketing campaigns across all four destinations to gain stronger company brand awareness and grow leads
- Responsible for increased client revenue averaging $175K-$1.2 million per project from $75K-$150K the previous year by changing internal narrative
- Developed and led quarterly marketing campaigns virtually and in person growing new client accounts
- Closed and exceeded sales goal of $3 million
- Recruited and trained new BD Managers for all 4 locations
- Enhanced employee engagement through targeted training programs, mentoring opportunities, and performance management systems.
Sr. Sales Manager & Producer
Imprint Events Group
04.2013 - 12.2018
- Designed unique and creative proposals based on client's needs with a 75% closure rate and produced events with 150-1000 attendees
- Closed $2 M in sales and exceeded sales goals by 15% year over year by maintaining a proactive approach to lead generation and pipeline management.
- Led monthly sales training and Joy Clubs to increase employee engagement raising retention by 50% in year one
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
- Cultivated a culture of accountability within the sales team by setting clear objectives, providing regular feedback, and recognizing exceptional performance.
Director of Business Development
Polk Majestic Travel Group
02.2011 - 02.2013
- Generated an average of 8-10 leads per month, an increase of 70%
- Drove and increased department sales by an additional 10% due to cross-selling travel services from various departments
- Managed pre-program site visits to maintain and grow client relationships and identify pain points
- Attended networking events and conventions within the meetings and incentive market to stay relevant, grow leads, and book repeat business
- Designed customized proposals for national and international clients based on budget and experience desired
- Generated $700K in my first year, $1 million in second
- Expanded product offerings to reach a more diverse customer base, boosting overall sales figures.
Education
Psychology -
Metro State University
Denver, COAssociate of Arts - Apparel Design
Fashion Institute of Design and Merchandising (FIDM)
Los Angeles, CASkills
- Business Development
- OKR Management
- Empathetic Leader
- Sales Leadership
- B2B Sales
- Lead Conversion
- Problem-Solving
- Team Collaboration
- Negotiation
- Strong EI
- Sales Strategy & planning
- Strategic Partnerships
- Recruiting & Hiring
- Interviewing
- Sourcing
- Talent Management
- Employee Development
Affiliations
- AMDEI Gala Committee
- Visit Orlando
- MPI
- MPI Speaker
Pastclients
- General Electric
- Boeing
- Flooring America
- EXp Realty
- Visa
Interests
Timeline
Hospitality Recruiter
Shannon Connex Recruiting, LLC
12.2021 - Current
Independent Contractor & Consultant
Blueprint Studios & Imprint Event Group
11.2021 - 12.2021
National Director of Business Development
Imprint Events Group
01.2018 - 11.2021
Sr. Sales Manager & Producer
Imprint Events Group
04.2013 - 12.2018
Director of Business Development
Polk Majestic Travel Group
02.2011 - 02.2013
Associate of Arts - Apparel Design
Fashion Institute of Design and Merchandising (FIDM)
Psychology -
Metro State University
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