Summary
Overview
Work History
Education
Skills
Timeline
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Shannon Ross

Digital Community Manager
Tampa,FL

Summary

Results-oriented Digital Community Manager with a proven track record of driving growth and engagement across multiple platforms. Possessing a deep understanding of e-commerce and social media landscapes, I excel in building and nurturing online communities while delivering exceptional results. Proven ability to develop and execute successful marketing campaigns, from strategy to execution, with a focus on increasing brand visibility, customer acquisition, and revenue. Skilled in content creation, influencer management, and data analysis.

Overview

4
4
years of professional experience

Work History

Digital Community Manager

Allinox
05.2024 - Current
  • Content Strategy & Influencer Management: Developed and executed successful content strategies, collaborating with content creators and influencers to produce high-quality content. Achieved a significant breakthrough by mentoring a creator on a video that garnered 10 million YouTube views, a substantial increase from the company's previous viewership.
  • Community Growth & Engagement: Successfully grew YouTube subscribers from 49 to 10.5 million within a three-month period. Increased Instagram reach by 138% and engagement by 243% since June, demonstrating exceptional ability to build and engage a strong online community.
  • Brand Identity & Asset Development: Collaborated with photographers to create fresh, visually appealing content. Developed new brand assets for the website and other marketing channels, contributing to a stronger brand identity.

Digital Community Manager

Boisson
01.2024 - 04.2024
  • Content Creation & Brand Messaging: Crafted compelling copy for social media, advertisements, and community engagement initiatives, ensuring consistent brand voice and resonance with the target audience across multiple platforms. Developed persuasive pitch decks and presentations that effectively communicated brand messaging and objectives, leading to improved brand perception and alignment.
  • Influencer Marketing & Community Management: Successfully executed an influencer marketing plan, cultivating strong influencer relationships and leveraging their reach to boost brand awareness and foster authentic customer connections. Managed social media channels to deliver engaging content, driving increased brand loyalty and customer satisfaction through meaningful community interactions.

Social Media Manager

Skinny Mixes
07.2020 - 12.2023
  • E-commerce & Community Building: Established a robust online presence across multiple sales channels including Shopify, Retail Commerce, Instagram Shop, TikTok Shop, and Amazon. Developed and executed a community-centric strategy that drove innovation, optimized pricing, and enhanced content creation, resulting in a thriving community of 40% loyal customers, a 16k-member Facebook group, and a $20k/month affiliate program with 1,500 affiliates.


  • Cross-Functional Collaboration: Created and distributed PR packages to increase brand visibility and garnered positive reviews. Crafted compelling marketing copy, ensuring consistent brand messaging. Collaborated closely with the VP of E-commerce to develop and execute monthly marketing strategies and achieve digital marketing goals.
  • Social Media Management & Growth: Successfully managed and grew Meta accounts with over 100k followers each, driving significant engagement. Expanded social media presence to include TikTok and Pinterest. Responded to customer inquiries and maintained a strong online community.


  • Content Creation, Management, & Influencer Management: Developed and executed content strategies, managed content creation processes, and cultivated strong influencer relationships to enhance brand visibility, audience engagement, and overall campaign success.

Education

Bachelor of Arts - Communications

The University of Tampa
Tampa, FL
05.2001 -

Skills

    Customer Support

    Community Engagement

    Social Listening

    Customer Relationship Management

    Content Creation

    Influencer outreach

    User Generated Content Moderation

    Photo and Video Editing

    Social Media Strategy

    Digital Media

    Market Research

    Content Development

Timeline

Digital Community Manager

Allinox
05.2024 - Current

Digital Community Manager

Boisson
01.2024 - 04.2024

Social Media Manager

Skinny Mixes
07.2020 - 12.2023

Bachelor of Arts - Communications

The University of Tampa
05.2001 -

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Shannon RossDigital Community Manager