Shannon Schultz
Clive,IA
Summary
Dynamic Digital Marketing Strategy Specialist with a proven track record at Accenture LLC, excelling in CRM program architecture and email campaign management. Expert in Salesforce Marketing Cloud and adept at enhancing KPIs through innovative testing strategies. Strong analytical thinker with exceptional problem-solving skills, driving efficiency and process improvements across diverse projects.
Overview
20
20
years of professional experience
Work History
Digital Marketing Strategy Specialist
Accenture LLC
909 Locust St, Des Moines, IA 50309
12.2018 - 04.2025
- I've had multiple roles while in this company: Technical Project Manager (Google account), Campaign Project Manager Lead (Microsoft account), Email Implementation Specialist (Twitter account), Senior Email Marketing Analyst (Kraft Foods) and Lead HTML Developer for many clients such as Under Armour, VW Car-Net, NEA, Farmers, Maserati and more.
Throughout these accounts I've been responsible for:
- Architect complex CRM program builds for personalization, and automation innovations
- Re-configuring and transforming static HTML email builds to templates/personalized campaign journeys in differing ESP tools such as Salesforce Marketing Cloud, Oracle Responsys, Acoustic and client custom tools
- Leading daily/weekly internal/external status reports
- Revamped a 14 day design/build cycle for a weekly newsletter down to a 7 day turnaround cycle.
- Increasing KPIs through multivariant testing plans
Ecommerce Designer/Producer
Meredith Corperation
1716 Locust Street Des Moines, IA 50309
02.2009 - 12.2018
- Design, HTML build and execute emails, websites, digital promos for over 10 brands.
Senior Graphic Designer
Design Matters
Des Moines, IA
11.2006 - 01.2007
- Develop web/print design campaigns and design/build mock-ups for concept presentations
Part-Time Web Producer
Des Moines Register
Des Moines, IA
12.2004 - 07.2005
- Published Des Moines Register stories to the web on a restricted time frame along with additional copy editing
Education
Bachelor of Arts - Graphic Design & Art Education GPA: 3.8
Grand View College
Des Moines, IA05-2004
Skills
- Email Marketing, Marketing Automation
- HTML
- Collaboration
- Detail Oriented
- Customer relations
- Expert problem solving
- Analytical thinking
- Clear flexible and adaptable communication
- Meeting unexpected challenges and keeping pace with new technologies and processes
- Identifying potential risks, assessing impact and planning mitigation
Tools:
- Azure/ADO, Jira, Trello, Confluence
- Salesforce Marketing Cloud
- Oracle Responsys
- Eloqua
- Adobe Acrobat
- Power Point
- MS Word, Excel
- DreamWeaver
- Figma
- Photoshop, InDesign
- FileZilla
Timeline
Digital Marketing Strategy Specialist
Accenture LLC
12.2018 - 04.2025
Ecommerce Designer/Producer
Meredith Corperation
02.2009 - 12.2018
Senior Graphic Designer
Design Matters
11.2006 - 01.2007
Part-Time Web Producer
Des Moines Register
12.2004 - 07.2005
Bachelor of Arts - Graphic Design & Art Education GPA: 3.8
Grand View College