Summary
Overview
Work History
Education
Skills
Timeline
Generic
Shannon Schultz

Shannon Schultz

Clive,IA

Summary

Dynamic Digital Marketing Strategy Specialist with a proven track record at Accenture LLC, excelling in CRM program architecture and email campaign management. Expert in Salesforce Marketing Cloud and adept at enhancing KPIs through innovative testing strategies. Strong analytical thinker with exceptional problem-solving skills, driving efficiency and process improvements across diverse projects.

Overview

20
20
years of professional experience

Work History

Digital Marketing Strategy Specialist

Accenture LLC
12.2018 - 04.2025
  • I've had multiple roles while in this company: Technical Project Manager (Google account), Campaign Project Manager Lead (Microsoft account), Email Implementation Specialist (Twitter account), Senior Email Marketing Analyst (Kraft Foods) and Lead HTML Developer for many clients such as Under Armour, VW Car-Net, NEA, Farmers, Maserati and more.

Throughout these accounts I've been responsible for:

  • Architect complex CRM program builds for personalization, and automation innovations
  • Re-configuring and transforming static HTML email builds to templates/personalized campaign journeys in differing ESP tools such as Salesforce Marketing Cloud, Oracle Responsys, Acoustic and client custom tools
  • Leading daily/weekly internal/external status reports
  • Revamped a 14 day design/build cycle for a weekly newsletter down to a 7 day turnaround cycle.
  • Increasing KPIs through multivariant testing plans

Ecommerce Designer/Producer

Meredith Corperation
02.2009 - 12.2018
  • Design, HTML build and execute emails, websites, digital promos for over 10 brands.

Senior Graphic Designer

Design Matters
11.2006 - 01.2007
  • Develop web/print design campaigns and design/build mock-ups for concept presentations

Part-Time Web Producer

Des Moines Register
12.2004 - 07.2005
  • Published Des Moines Register stories to the web on a restricted time frame along with additional copy editing

Education

Bachelor of Arts - Graphic Design & Art Education GPA: 3.8

Grand View College
Des Moines, IA
05-2004

Skills

  • Email Marketing, Marketing Automation
  • HTML
  • Collaboration
  • Detail Oriented
  • Customer relations
  • Expert problem solving
  • Analytical thinking
  • Clear flexible and adaptable communication
  • Meeting unexpected challenges and keeping pace with new technologies and processes
  • Identifying potential risks, assessing impact and planning mitigation

    • Tools:

  • Azure/ADO, Jira, Trello, Confluence
  • Salesforce Marketing Cloud
  • Oracle Responsys
  • Eloqua
  • Adobe Acrobat
  • Power Point
  • MS Word, Excel
  • DreamWeaver
  • Figma
  • Photoshop, InDesign
  • FileZilla

Timeline

Digital Marketing Strategy Specialist

Accenture LLC
12.2018 - 04.2025

Ecommerce Designer/Producer

Meredith Corperation
02.2009 - 12.2018

Senior Graphic Designer

Design Matters
11.2006 - 01.2007

Part-Time Web Producer

Des Moines Register
12.2004 - 07.2005

Bachelor of Arts - Graphic Design & Art Education GPA: 3.8

Grand View College

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