SHANNON SHANKMAN
Austin
Summary
Results-driven program and marketing specialist with extensive experience in B2B technology. Expertise in utilizing data analytics to shape marketing strategies and boost revenue growth. Proven track record of enhancing stakeholder engagement through targeted initiatives and effective collaboration across diverse teams.
Overview
10
10
years of professional experience
Work History
Program Manager, Country Strategy / Integrated Marketing
Indeed.com
Austin
01.2022 - Current
- Orchestrated tech talent campaign, achieving 233% of revenue target ($7M) and exceeding PR goals by over 100%.
- Engineered full-funnel enablement engine, including playbooks and attendee briefs, significantly boosting conversion rates.
- Consolidates multi-channel data into executive readouts, demonstrating connection between marketing activity and revenue for informed investment decisions.
- Scales special projects by managing strategy and execution for high-profile fireside chats and industry collaborations, enhancing brand visibility.
- Led redesign of Indeed Explore 2.0 event formats, aligning content with target personas to enhance stakeholder engagement.
- Converted macroeconomic research into global sales playbook, providing teams with targeted objection-handling narratives to drive sales effectiveness.
Country Marketing Specialist - Country Strategy
Indeed.com
Austin
09.2018 - 12.2021
- Launched market-entry plays in priority regions, aligning global brand consistency with local sales objectives to enhance product adoption.
- Developed marketing strategies to enhance brand visibility and engagement.
- Localized labor-market research into webinars and live events, producing high-quality leads for MM and Enterprise accounts.
- Managed social media campaigns across various platforms to reach target audiences.
- Conducted market research to identify trends and customer preferences.
Program Specialist (Marketing & Sales Programs)
Forcepoint LLC
Austin
07.2016 - 09.2018
- Coordinated global SaaS GTM programs, ensuring timely delivery and risk mitigation for high-visibility product launches.
- Standardized KPI tracking and reporting, enhancing leadership's insight into program performance and resource allocation.
- Coordinated cross-functional teams to align project goals and timelines.
- Developed training materials to enhance staff understanding of security protocols.
- Analyzed program data to identify trends and recommend process improvements.
Education
Graduate -
Austin College
Sherman, TXSkills
- Corporate strategy
- Program leadership
- Financial & performance analysis
- Commercial strategy
- Executive storytelling
- Market analysis
- Project management tools
- Collaborative platforms
- Webinar management
- Content management
- Data analytics
Websites
Timeline
Program Manager, Country Strategy / Integrated Marketing
Indeed.com
01.2022 - Current
Country Marketing Specialist - Country Strategy
Indeed.com
09.2018 - 12.2021
Program Specialist (Marketing & Sales Programs)
Forcepoint LLC
07.2016 - 09.2018
Graduate -
Austin College