Summary
Overview
Work History
Education
Skills
Timeline
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Shannon Sneed

Shannon Sneed

Internal Communications Strategist And Copywriter for Global Business
Portland,OR

Summary

Experienced internal communications strategist and marketing copywriter with over 20 years of expertise in crafting impactful campaigns that drive engagement and resonate with diverse audiences. A talent for distilling complex ideas into crisp and compelling messaging and a proven leader of major initiatives including defining Nike's editorial voice and overseeing HR communications for a workforce of 300,000+ employees. Creative, collaborative and obsessed with the craft of storytelling.

Overview

17
17
years of professional experience
3
3
years of post-secondary education

Work History

Internal Communications Consultant and Copywriter

Shannon Sneed Communications
Portland, Oregon
10.2022 - Current
  • Drive employee engagement as lead internal communications consultant for Cambia Health Solutions, a regional health care company with 5,000+ employees. Crafted the company's new Employee Value Proposition and developed its first diversity, equity and inclusion (DEI) communications strategy.
  • Write thought leadership content for top executives at L3Harris, an aerospace and defense technology company, with published pieces in Forbes and top industry publications.
  • Craft influential website copy, blogs, marketing guides and brochures for a global professional services firm CGI, elevating brand visibility and market positioning.
  • Write SEO-optimized marketing articles for Mailchimp, a marketing, automation and email platform.

Senior Change Communications Consultant

Cadmus Group (formerly Wheelhouse Group)
Portland, OR
09.2021 - 06.2022
  • As part of a three-person consulting team, led the agency-wide rollout of Microsoft Teams for the Internal Revenue Service.
  • Developed the communications strategy and crafted all messaging to enable 80,000 federal employees to transition smoothly to cloud-based work.
  • Executed creative tactics for a smooth transition and led live demos for more than 7,000 employees across the agency.

Associate Director, Global HR Communications

Cognizant Technology Solutions
Portland, OR
01.2017 - 08.2021
  • As HR communications lead, developed and implemented strategies to engage 300,000 employees in key programs including including Total Rewards, professional development, compensation and DEI.
  • Served as chief writer for the Chief People Officer, building s personal brand across the organization through authentic messaging and strategic storytelling.
  • Co-led the development, launch and editorial strategy of a new global intranet.
  • Developed and delivered business communications training to 5,000+ employees worldwide.

Internal Communications and Brand Marketing Writer

Freelance
Portland, OR
07.2014 - 1 2017
  • Served as senior writer on Raytheon's Global Branding and Communications team, building awareness of the company's products and strategic objectives through storytelling on internal and external platforms.
  • Wrote all copy for two high-profile public exhibits at Nike World Headquarters in Beaverton, Ore.
  • Served as lead writer and editor of the University of California's Information Security Policy.
  • Wrote SEO-optimized product descriptions for Adidas' U.S. e-commerce platform.

Global Communications Manager

NIKE, Inc.
Portland, Oregon
07.2007 - 07.2014
  • Served as editor-in-chief of Nike's corporate website, overseeing all aspects of content strategy, editorial direction and quality assurance to ensure alignment with brand voice and messaging.
  • Managed Nike's global employee intranet, developing and executing a content strategy to support internal communications and foster employee engagement in brand products, strategy and corporate initiatives.
  • Provided communications counsel and writing support to the C-Suite, including the Nike Brand President, and produced a wide range of content including press releases, intranet articles, executive memos, media materials and more.

Education

B.A. - Journalism and French

University of Oregon
Eugene, Oregon
09.1996 - 06.1999

Skills

Brand narratives

Strategic communications

Multimedia storytelling

Messaging

Internal communications

Employee engagement

Diversity, equity, and inclusion

Crisis communications

Copywriting

Content strategy

Change communications

Brand narratives

Timeline

Internal Communications Consultant and Copywriter

Shannon Sneed Communications
10.2022 - Current

Senior Change Communications Consultant

Cadmus Group (formerly Wheelhouse Group)
09.2021 - 06.2022

Associate Director, Global HR Communications

Cognizant Technology Solutions
01.2017 - 08.2021

Internal Communications and Brand Marketing Writer

Freelance
07.2014 - 1 2017

Global Communications Manager

NIKE, Inc.
07.2007 - 07.2014

B.A. - Journalism and French

University of Oregon
09.1996 - 06.1999

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Shannon SneedInternal Communications Strategist And Copywriter for Global Business