Shannon Spaccarotelli

• Grew the Annual Fund (Unrestricted New Fundraising) by 68.5% YOY; an increase of 16%+ over the previous 4-year average.
• Grew Alumni fundraising by nearly 29% YOY; an increase of 23% over the previous 4-year average.
  Successfully managed Pitzer College's Alumni Board and its subcommittees.
• Grew Pitzer College's Family Leadership Council, doubling year-over-year membership.
• Lead Pitzer College's most successful Giving Tuesday campaign to date, raising more than $1M.
• Successfully executed the College's most successful Athletics giving campaign to date, raising nearly $100K in support of Pomona-Pitzer Athletics.
• Conducted a vendor assessment that yielded an annual cost savings of $30K.
• In partnership with Advancement Services, launched the College's first-ever fundraising dashboard.
• Lead the development of Alumni & Family Programs at Pitzer College, spearheading engagement and fundraising initiatives
• Recruited trained, and managed a team of dedicated volunteers who assisted with various aspects of the annual giving campaign, contributing significantly to its success.
• Built a fundraising pipeline through relationship building with alumni & families, supporting the Annual Fund and major gifts pipeline
  Strategically partnered with campus stakeholders to develop fundraising and engagement strategies that align with the College's mission
  Monitored and analyzed donor data, identifying trends to inform strategic planning for future annual giving programs.

• Effectively managed the alumni & family relations and annual giving team during a critical transition period.
• Launched an Alumni Listening Tour, engaging more than 100 alumni across the country.
• Launched a reunion program, activating alumni volunteers from every milestone class.
• Lead a Race and Justice committee staffed by more than 30 alumni volunteers.
• Led successful fundraising campaigns, securing critical resources for program development and expansion.
• Strengthened internal communication channels to facilitate cross-functional collaboration and decision-making.
• Evaluated program outcomes using data-driven metrics, identifying areas for improvement and implementing targeted interventions.

• Served as Interim Director of Annual Giving for approximately 6 mos.
• Lead Pomona's most successful Reunion Giving program to date, activating over 100 alumni volunteers from every milestone class.
• Developed Reunion Giving KPIs and dashboard reports to track fundraising results.
• Managed a portfolio of over 100 leadership giving prospects.
• Successfully grew year-over-year alumni participation and total giving.
• Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within the company.

• Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
• Negotiated, facilitated, and managed real estate transactions.
• Advertised client properties through websites, social media, and real estate guides.
• Maintained connections with clients to encourage repeat business and referrals.

• Spearheaded the development of creative operational solutions and innovative marketing services.
• Implemented marketing strategies to increase brand awareness and attract new customers.
• Designed and implemented customized program strategies to meet client needs.
• Mapped out efficient processes to optimize business operations
• Orchestrated successful marketing events to boost brand recognition and customer engagement

• Responsible for portfolio of over 2K digital media clients and $10M in annual revenue.
• Lead an Operations Team comprised of over 25 Digital Media Producers located in our west coast headquarters.
• Foster community relations through partnerships with local mentoring programs and philanthropic groups (SPARK, Orangewood Children\'s Home, L.A. Works). S
• Spearhead initiatives to improve client relations, increase client retention and grow revenue.
• Investigate and implement ideas for quality improvement, increased productivity and cost reduction.

• Lead and empowered multiple support teams; had oversight of inventory, team performance, process implementation and client feedback surveys. 
• Managed documentation of and training on production procedures and work instructions.
• Played lead role in designing and launching Client Onboarding program for digital media clients.
• Developed operational processes, program reporting, and KPIs.

• Played key role in developing strategic alliances with external partners.
• Responsible for managing third party vendors to ensure adherence to service level agreements.
• Partnered with Business Development and Operations partners to develop and execute contracts.

• Designed and lead a consolidated work team responsible for digital media advertising.
• Served as liaison between Operations and Sales, Marketing and third-party vendors.
• Responsible for vendor relations and vendor management related to digital media products (SEO, Websites, Display Advertising).

• Provided leadership and strategic planning for Pitzer\'s Alumni and Parent Relations Programs.
• Responsible for planning and promoting events hosted by the college\'s Office of Advancement, including the Annual Silent Auction, Alumni Chapter events, Open House and 5C events.
• Responsible for developing content and providing ongoing maintenance for the Office of Advancement Website, e-Newsletters and quarterly publication.
• Served as liaison between the President\'s office and Facilities during the college\'s New Residential Life Campaign. Worked closely with external partners on logistics, design and bids.

• Championed quality initiatives.
• Successfully managed production activities so all orders were shipped on time.
• Managed documentation of and training on production procedures and work instructions.
• Responsible for all hiring and recruiting; managed contractors and union employees.
• Investigated and implemented ideas for quality improvement, increased productivity and cost reduction.

• Coursework in Marketing, Business Management, Business Communications, and Public Relations.
• Honors and distinctions

Cum laude

Provost's List

Grey Key Award