Shannon Stephney
Fargo,ND
Summary
Dynamic, top-producing, and results-driven marketing and program management professional with a proven ability to meet and exceed goals in the software and technology industry. Highly skilled in strategic channel development and alliance management of top-level partners and programs across sales, marketing, technical, and operational areas.
Overview
17
17
years of professional experience
Work History
Global Engagement Manager | Marketplace
JeffreyM Consulting (Microsoft)
08.2021 - 10.2025
- Managed 100 top-tier Global ISV Success Partners in building marketing plans, digital campaigns, and Go-to-Market strategy to fully maximize Microsoft Azure Marketplace program benefits. Activities included social media promotion, published blogs, success stories, live webinars, incentives, press releases, and case studies.
- Facilitated end-to-end execution of over 500+ marketing campaign program deliverables for ISVs enrolled in the Microsoft AI Cloud Partner Program, resulting in a 28% increase in partner engagement and 10% solution listing traffic increase MoM.
- Drove $7M+ through Azure Sponsorship program requests, including leading a pilot program, across top-tier partners, resulting in a 1500% ROI in Marketplace Billed Sales.
- Fostered connections between partners and Microsoft teams through activities such as hosting seller webinars, Cosell enablement, leveraging incentive programs, and opportunity data management, driving over $50M in partner pipeline.
Global Program Manager | OCP GTM
JeffreyM Consulting (Microsoft)
07.2019 - 08.2021
- Planned and drove execution of strategic Go-To-Market program campaigns with 50 Microsoft Global ISV and SI partners. Activities included co-branded marketing content creation, social media marketing, webinars, lead generation campaigns, and press releases.
- Engaged across Microsoft field, sales, marketing, channel, and product teams to identify Go-To-Market program opportunities with globally managed partners.
- Managed partner demand generation campaigns, lead flow creation, and operational processes with Microsoft marketing agencies, generating over $10M in partner sales.
Partner Marketing Project Manager | OCP GTM
JeffreyM Consulting (Microsoft)
04.2019 - 07.2019
- Supported Partner Marketing Advisor in driving execution of marketing activities with top Microsoft Managed Global ISV partners. Activities include case studies, win wires, events, content creation, and social media amplification.
- Tracked marketing funded projects to report on return of investment through Power BI data consolidation, creation of demand generation codes, and MSX sales opportunity management.
- Managed partner funding budget and joint marketing agreements by guiding partners through invoicing and proof of execution process to ensure 100% funds utilization.
Senior Customer Success Manager
ClickDimensions, LLC.
01.2018 - 04.2019
- Served as marketing automation consultant for clients by guiding them through success planning in alignment with their goals and metrics.
- Created and conducted regular success planning and business reviews to drive adoption of and success with ClickDimensions, providing guidance and best practice recommendations.
- Identified at-risk accounts and implemented effective response actions to ensure customer success, satisfaction, and retention reducing churn rate by 10%.
Senior Account Manager - Team Lead
ClickDimensions, LLC.
03.2016 - 01.2018
- Managed a portfolio of 300 accounts and key top clients by developing strategic onboarding and implementation plans to ensure successful use of software.
- Led a team of 8 Account Managers as acting interim Director, responsible for $30M in revenue.
- Developed and mentored team members by facilitating new hire training and ongoing coaching.
- Collaborated with CEO and VP leadership to improve processes and best practices, including creation of client onboarding, account review, and churn prevention pilot programs.
- Drove weekly pipeline forecasts and reporting to exceed renewal revenue targets.
Account Manager
ClickDimensions, LLC.
02.2014 - 03.2016
- Managed relationships with a portfolio of 600 existing clients through regular account consultation and usage reviews to maximize product utilization and overall customer satisfaction.
- Closed $3M in annual renewals business and exceeded quota by $1M with up-sell/cross-sell opportunities, while maintaining 98% renewal rate.
- Demonstrated and presented full suite of marketing automation features within Microsoft CRM.
Partner Account Manager
APAC Customer Services Inc. (Microsoft)
05.2008 - 02.2014
- Managed 50 strategic top national Microsoft partners by driving business development, marketing planning, and sales support within the U.S. Public Sector space.
- Acted as a trusted advisor by developing Go-To-Market plans aligned with Microsoft solutions and scorecard metrics to drive growth across verticals.
- Leveraged partner programs, incentives, and promotions to fund and manage multiple projects while reducing sales cycles and influencing over $7M in annual partner revenue.
- Collaborated with Microsoft partners on creation and execution of marketing plans, tracking sales pipeline and ROI to measure results and strengthen strategic marketing plans.
Education
B.S. - Mass Communications
North Dakota State University
Fargo, NDSkills
- Program and Project Management
- Partner Channel Alliance Management
- Marketing Strategy
- Go-to-Market Execution
- Partner and Customer Relationship Management tools
- Cross-functional Collaboration
- Stakeholder relations
- Communications
Accomplishments
- Top Performer Award - Microsoft
- Top Partner Satisfaction Award - Microsoft
- Top Partner Revenue Attainment, exceeding 215% of goal - Microsoft
- Partnering Excellence Awards-Partner Satisfaction and Proof of Concepts - Microsoft
- Top Performer - ClickDimensions
- Outstanding Sales Performance - ClickDimensions
Timeline
Global Engagement Manager | Marketplace
JeffreyM Consulting (Microsoft)
08.2021 - 10.2025
Global Program Manager | OCP GTM
JeffreyM Consulting (Microsoft)
07.2019 - 08.2021
Partner Marketing Project Manager | OCP GTM
JeffreyM Consulting (Microsoft)
04.2019 - 07.2019
Senior Customer Success Manager
ClickDimensions, LLC.
01.2018 - 04.2019
Senior Account Manager - Team Lead
ClickDimensions, LLC.
03.2016 - 01.2018
Account Manager
ClickDimensions, LLC.
02.2014 - 03.2016
Partner Account Manager
APAC Customer Services Inc. (Microsoft)
05.2008 - 02.2014
B.S. - Mass Communications
North Dakota State University