Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Timeline
Generic

Shannon S. Tomasulo

Mohegan Lake,USA

Summary

To further develop and enhance my career by utilizing my communication, marketing, and sales skills in the fashion industry. Seasoned Director of Sales with a track record in strategy development and market analysis. Known for building strong relationships, leading cross-functional teams, and driving sales growth. Skilled in leveraging data to drive strategic direction and increase revenues. Proven ability to lead sales teams in new and established markets.

Overview

22
22
years of professional experience

Work History

Director of Sales, Off Price

The William Carter Company
04.2016 - Current
  • Successfully Manage account base business’ with Carters & Osh Kosh across all classifications, baby, toddler, big kid, swim & accessories.
  • Represent the Carters and Osh Kosh Brands as it presented in wholesale channels across the county including Regular & Off Price Markets.
  • Responsible for achieving monthly, seasonal, annual shipment projections.
  • Focus on online growth initiatives to drive sales through digital mobile app, desktop, and hand held device.
  • Responsible for $100M business from market to completion.
  • Successfully lead New York Office through Market Prep and execution.
  • Train and Manage Sales Support Coordinators within the wholesale team.

Account Executive, Calvin Klein Jeans

PVH Corp
06.2012 - 04.2016
  • Overall job responsibilities include, but not limited to selling the division’s line of product and services to department stores by implementing approved company sales strategies.
  • Successfully manage a $30+ million business from market to completion within the department store channel while hitting internal and external margin goals.
  • Create and sell in assortment plans to incorporate brand approved initiatives as well as account sales goals.
  • Present line & showroom presentations to buyers and management teams quarterly.
  • Manage OTB and margin forecasts to maximize brand and account profitability.
  • Responsible for achieving monthly; seasonal; and annual net shipments.
  • Partner with cross functional teams including marketing, merchandising, and visual to align on account and brand strategies.

Senior Account Executive

Levi Strauss and Co.
07.2010 - 06.2012
  • Overall job responsibilities include, but not limited to selling the division’s line of product and services to department stores by implementing approved company sales strategies.
  • Partner with merchandising and planning teams to present strategic assortments to buyers at market.
  • Manage product assortment to deliver, sales, receipts, AUR, and gross margin by style program.
  • Partner with internal and external teams to ensure on-floor components are in place prior to shipments.
  • Forecast product buy prior to market to ensure production timeline is met.
  • Present key product and account messages to MC organization seasonally.
  • Responsible for meeting monthly, seasonal, and annual net shipments.
  • Analyze and react to weekly sales to maximize opportunities and communicate recommendations.
  • Manage and mentor direct reports (Account Associate & Sales Assistant) by teaching effective sales management practices.
  • Successfully manage a $50+ million business from market to completion within the department store channel while hitting internal and external margin goals.

Senior Account Executive

Liz Claiborne, Inc. Lucky Brand Jeans
12.2003 - 07.2010
  • Overall job responsibilities include, but not limited to selling the division’s line of product and services to department stores by implementing approved sales strategies.
  • Analyze sales, present line to buyer and create assortment plans. Develop strong relationships with buyers and planners.
  • Work closely with Lucky Brand customer service to obtain shipping extensions and make style substitutions.
  • Collect and input weekly sales numbers. Track Style Selling on a weekly basis.
  • Forecast accurate gross margin projections monthly. Manage OTB, forecasts and projections, weekly.
  • Maximize account and brand profitability; identify and react to new opportunities.
  • Track orders from market to completion.
  • Keep abreast of competitive selling information of department store business.
  • Responsible for $21 million in annual net shipments.

LizEdge Program Coordinator

Liz Claiborne, Inc.
05.2003 - 12.2003

Education

B.S. - Mass Communications, Marketing, Advertising Management, Sales Management

Towson University
Towson, MD
01.2003

Skills

  • Cross-functional collaboration
  • Inventory management
  • Gross Margin & OTB Management
  • Account management
  • Sales strategy
  • Market analysis
  • Sales forecasting
  • Team leadership

Hobbies and Interests

  • Member of Alpha Phi Sorority
  • Acted as Risk Management Director

References

Available upon request

Timeline

Director of Sales, Off Price

The William Carter Company
04.2016 - Current

Account Executive, Calvin Klein Jeans

PVH Corp
06.2012 - 04.2016

Senior Account Executive

Levi Strauss and Co.
07.2010 - 06.2012

Senior Account Executive

Liz Claiborne, Inc. Lucky Brand Jeans
12.2003 - 07.2010

LizEdge Program Coordinator

Liz Claiborne, Inc.
05.2003 - 12.2003

B.S. - Mass Communications, Marketing, Advertising Management, Sales Management

Towson University

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