Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Shannon Swanson

Boise,ID

Summary

Results driven Beverage Sales Professional bringing 15+ years of experience with strengths in wholesaler management and driving sales. Proficient in leveraging consultative and value-driven approach sales to promote customer service satisfaction. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes. Proven history of fostering customer relations to meet team, individual and management objectives.

Overview

14
14
years of professional experience

Work History

Sales Representative

Tilray
Boise, ID
12.2023 - Current
  • Created and built strong partnerships with Distributors and Retailers, increasing On-Premise territory volume 20% in Q1 2024.
  • Increased independent package PODs in territory by 30% in Q1 2024 by implementing monthly incentive programs and supporting Distributor Partner Sales Representatives at account level.
  • Conduct in-market visits to evaluate plan effectiveness, evaluating product displays, floors, and programming execution.
  • Forecast sales and manage inventory for Distributor Partners to ensure sufficient product quantities.
  • Create unique PFP/Incentives for Distributor Partners to support volume growth and brand focus.
  • Coordinate with On-Premise Retailers to schedule pint nights, beer dinners and other promotional events.

Sales Representative

SYSCO Food Services
Boise, ID
10.2022 - 12.2023
  • Generated $2.5 million in revenue in 2023 by prospecting, penetrating, maintaining accounts and cultivating relationships with business operators and top executives.
  • Negotiated pricing contracts with customers to maximize profits.
  • Utilized CRM software tools to track progress of each sale cycle stage.
  • Presented products and services to prospective and existing retailers to meet client needs, which increased overall sales volume 20% in 2023.

Market Manager

Stone Brewing
NorCal, NV & HI
04.2019 - 08.2022
  • Cultivated and managed a network of 10 distributors and 5 direct reports, from hiring and onboarding to performance management.
  • Forecasted sales and managed inventory for Distributor Partners to ensure sufficient product quantities.
  • Exceeded 2021 sales goals by 32% using a consultative and value-driven approach.
  • Created KPIs and implemented critical adjustments to increase performance for each metric to align with ABP Goals.
  • Aligned with National Sales Team on priorities, local brand marketing, and category strategy.
  • Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
  • Created unique PFP/Incentives for Distributor Partners to support volume growth and brand focus.

Sales & Marketing Representative

Markstein Sales Company
Bay Area , CA
08.2015 - 03.2019
  • Serviced 70 accounts weekly with in-person consultative approach selling.
  • Increased On-Premise route by 30% in 2017 by prospecting and penetrating accounts.
  • Continued product training on new items and innovation brands with a portfolio of 30+ suppliers.
  • Maintained knowledge of current sales, promotions, payment and delivery service policies.

Brand Activation Manager

Anheuser-Busch
Bay Area , CA
12.2014 - 08.2015
  • Drove brand development, maintenance and optimization while working closely with Distributor Partners Sales Team to effectively align products with consumer demands.
  • Developed and led negotiation with key accounts to grow On-Premise PODs 50% in 2015.
  • Planned strategic brand-building events with On-Premise Retailers to expand product portfolio across national market.

General Manager

Demitri's Taverna
Livermore
01.2010 - 12.2014
  • Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
  • Coordinated training activities for employees to ensure compliance with company policies and procedures.
  • Maintained relationships with vendors to obtain the best pricing on supplies and materials.
  • Created schedules and monitored payroll to remain within budget.

Education

Associate of Arts -

Las Positas College
Livermore, CA

Skills

Market and Data Driven Analysis

Consultative and Relationship Selling

Negotiation Metrics and KPI Tracking

Key Account Management

Proficient in VIP/iDig/KARMA, Power BI, and MS Office Suite

References

Tom Haas - Matagrano Inc.

General Manager

415-425-0759

Thaas@matagrano.com

Jennifer Grant - Markstein Sales Company

Vice President

925-383-3686

Jgrant@markstein1919.com

Ashley Pond - Deschutes Brewery

Business Development Director

25-200-0725

Apond@deschutesbrewery.com

Timeline

Sales Representative

Tilray
12.2023 - Current

Sales Representative

SYSCO Food Services
10.2022 - 12.2023

Market Manager

Stone Brewing
04.2019 - 08.2022

Sales & Marketing Representative

Markstein Sales Company
08.2015 - 03.2019

Brand Activation Manager

Anheuser-Busch
12.2014 - 08.2015

General Manager

Demitri's Taverna
01.2010 - 12.2014

Associate of Arts -

Las Positas College

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