Shannon Woodworth
Indianapolis,IN
Summary
Effective Demand Generation Specialist handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in catering communications for specific internal and external needs to maximize engagement and enhance the experience.
Overview
6
6
years of professional experience
Work History
Demand Generation Specialist
Nextech
07.2023 - Current
- Enhanced team productivity by streamlining processes and implementing time-saving strategies.
- Developed strong client relationships through consistent communication and attentive service.
- Increased sales revenue with targeted marketing campaigns and strategic product positioning.
- Reduced costs by identifying inefficiencies in operations and implementing cost-saving measures.
Marketing Communications Manager
Nextech
01.2020 - 07.2023
- Responsible for overseeing the strategy, execution, and ongoing assessments of impactful internal and external communications
- Establishes key protocols across all communication channels, recommends key changes, defines success, assesses performance, and continually works to improve all marketing communication strategies and assets
- Works to ensure messages are consistent with the overall brand identity, meet company standards, and promote the positive image on behalf of the organization
Communications Coordinator
Nextech
01.2018 - 01.2020
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Collaborated with other departments to develop client and prospect facing resources
- Fostered positive relationships with key partners to market integrated products
- Identified metrics to measure and evaluate effectiveness of email campaigns and social success
Education
Bachelor of Arts - Telecommunications: Sales & Promotions
Ball State University
Muncie, IN05.2017
Skills
- Consumer Loyalty
- Reputation Management
- Vendor Management
- Brand Awareness and Identity
- Public and Media Relations
- Conducting Email Newsletters
- Social Media Campaigns
- Internal Communications
Timeline
Demand Generation Specialist
Nextech
07.2023 - Current
Marketing Communications Manager
Nextech
01.2020 - 07.2023
Communications Coordinator
Nextech
01.2018 - 01.2020
Bachelor of Arts - Telecommunications: Sales & Promotions
Ball State University
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