Shannon Collins

Results-driven hospitality leader with a proven track record of turning around distressed properties. As a seasoned professional, I excel at revitalizing underperforming hotels by implementing strategic sales and marketing plans. My ability to build high-performing onsite sales teams and my unwavering commitment to maximizing revenue even in challenging situations set me apart. I've been entrusted to lead a failing property in Ontario, leveraging my expertise to drive profitability and transform it into a thriving establishment

Accomplished Director of Sales with a decade of leadership in the competitive hospitality sector. Expert in developing strategic sales plans, executing targeted marketing initiatives, and cultivating partnerships to boost market share. Excel at analyzing market trends and customer needs to deliver compelling value propositions. Eager to contribute to the Delta by Marriott Ontario Airport's success by driving robust sales operations and contributing to the hotel's vision of exceptional service and guest satisfaction have generated over five million in on the books revenue since onboarding in January. From January 8, 2023 to June 1, 2023 I was able to put a little over $6,000,000.00 on the books.

As a seasoned Dual Director of Sales for Home2 Suites and Staybridge Suites, I have consistently maintained a top-tier ranking within the STR report, securing a position of 1 out of 6 for both properties. My strategic approach to sales has resulted in a robust Revenue per Available Room (RevPar) index of 134 or better, showcasing our properties' superior performance in the market. Under my leadership, both properties have not only met but exceeded annual budget goals, with an average surplus of $200,000

A visionary Vice President of Sales and Marketing with a robust track record at Globiwest Hospitality, overseeing top brands like Hilton, Marriott, and Wyndham. Demonstrated excellence in achieving financial objectives, with a consistent RevPar Index of 117 or higher across all managed properties. Played a pivotal role in sustaining revenue streams during the pandemic's travel downturn. Instrumental in leading the Hampton Riverside to win prestigious awards consecutively from 2017 to 2019

A dynamic Dual Director of Sales with a proven track record of success at Residence Inn and Staybridge Suites in Corona. As the opening Director of Sales for Staybridge, I spearheaded the property's successful market entry, surpassing budget forecasts by $100,000 . At Residence Inn, I upheld a top STR ranking of 1 out of 5 , and achieved annual budget surpluses averaging $250,000 . My strategic leadership has been pivotal in maintaining a RevPar Index at or above 117 for both properties, underscoring a steadfast commitment to excellence.

A strategic Corporate Officer and Senior Vice President of Brand Strategies and Marketing with a track record of delivering stellar results at InnGenius Hospitality. Spearheaded sales strategies that significantly increased revenue, including seasonal marketing campaigns , social media competitions , and partnerships with Online Travel Agencies (OTAs) Successfully guided hotel owners in implementing these strategies, ensuring a consistent RevPar Index of 117 or higher across all properties.

A strategic and creative Executive Director of Marketing and Brand Management with a proven track record at Pacific Sun Marketing. Specialized in negotiating and closing deals with high-end clients such as Louis Vuitton , Chanel , and Givenchy , and expanding market reach into casinos and retail industries. Expert in crafting and executing marketing collateral, including sophisticated product magazines, to enhance brand visibility and sales. Committed to leveraging my extensive experience to drive brand excellence and market leadership

As an accomplished Destination Manager with a proven track record at The Walt Disney Company in Anaheim, I’ve had the privilege of working in operations at some of the most iconic Disney properties. Specifically, I’ve been part of the front office teams at the Disneyland Hotel, the Grand Californian, and the Paradise Pier (now known as Pixar Palace). My expertise lies in exceeding financial targets and call goals, all while maintaining a steadfast focus on optimizing guest satisfaction. In fact, my consistent client satisfaction score of 8 or above speaks to my dedication in creating enchanting experiences that align seamlessly with Disney’s esteemed reputation

A dynamic General Manager with a proven track record of revitalizing Extended Stay America in San Dimas to become the top-performing property in the region. Embraced additional responsibilities as Regional Support Manager, overseeing operations and supporting peers to achieve collective success. Recognized for outstanding sales leadership with Sales of the Year awards in 2004 and 2005 , reflecting a commitment to operational excellence and revenue growth.

A distinguished Hotel Manager recognized for outstanding performance at Wyndham San Diego. Oversaw a large-scale operation with a full-service restaurant, bar, and extensive meeting facilities. Awarded Manager of the Quarter in 2001 for exemplary leadership. Implemented innovative strategies that resulted in operational efficiency, revenue growth, and high guest satisfaction scores. Proven ability to manage complex operations while maintaining a focus on team-building , employee recognition , and customer service excellence .

A proficient Rooms Controller with extensive experience at Alexis Park Resort and Spa, renowned for meticulously managing room inventory and optimizing hotel operations. Skilled in overseeing room assignments , adjusting room rates , and ensuring timely room readiness in collaboration with housekeeping. Proven track record in addressing guest requests , monitoring room statuses , and producing detailed occupancy and revenue reports . Recognized for exceptional problem-solving abilities and a detail-oriented mindset, essential for maintaining operational excellence and achieving high guest satisfaction levels

Experienced Assistant Hotel Manager overseeing the bustling activity of a 416-room Sheraton Hotel Crystal City. Renowned for delivering premium hospitality services to high-profile government and diplomatic guests, I ensure every aspect of their stay meets stringent security and service protocols. My expertise encompasses strategic oversight, staff training, and enhancing operational workflows, all contributing to an elevated guest experience and heightened staff performance.