Shannon Quan Hall Pereira
Los Angeles
Summary
Entrepreneur and Senior Level Sales Director with a history of successfully launching, elevating and rebranding Apparel and Fashion companies. Demonstrated skills in Account Management, Brand Development, Wholesale Revenue Growth, Trend Analysis, Apparel Merchandising & Assortment Planning.
Overview
20
20
years of professional experience
Work History
Sales Director
Connect Agency
07.2023 - Current
- Manage and grow existing business and relationships with Full price and Off price retailers such as Anthropologie, Nuuly, Urban Outfitters, TJ Maxx, Saks Off Fifth, Lulus, and more.
- Manage Domestic and International apparel brands and meet monthly goals and sales targets.
- Lead and increase product development and private label opportunities for Major accounts.
- Prospect major, off-price, and development accounts to identify and maximize new business opportunities.
- Boost sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Partner with Design teams and Production on merchandising and planning each new season.
- Represent the company during designer and client weekly meetings.
- Prepare, create and review weekly sales meeting agendas, to be reviewed with clients and designers.
- Collaborate with Operations to review and modify sales policies and procedures to optimize sales efficiency.
- Train the Sales Team regarding company policies and procedures.
Founder/Director of Sales and Business Development
Cloque
01.2012 - 06.2022
- Successfully curated, branded, and launched multiple US and International Fashion labels.
- Managed the daily operations and negotiations of a small business and oversaw a team of 4 Account Executives.
- Developed and managed the wholesale business for Majors and Key Retailers including Bergdorf Goodman, Saks Fifth Ave, Shopbop, Opening Ceremony, Net-A-Porter, Anthropologie, Urban Outfitters, etc.
- Worked directly with VPs and DMMs from all Majors to achieve monthly and yearly profit margins.
- Negotiated contracts, partnership terms, and discounts as well as End of Month / Year conversations.
- Developed brand exclusives and private label for key retailers.
- Utilized market expertise and collaborated with designers in creating line plans, assortments, fabric options, wholesale costing, and design to delivery calendars.
- Lead strategy in growth of brands through collaborations, brand placement and distribution, trade shows, trunk shows, social media outreach, and marketing content.
- Continuously reached and surpassed seasonal and yearly goals set by 130% +.
- Created and implemented comprehensive HR company procedures, policies, and infrastructures.
Sr. Brand Manager
EM Productions
01.2007 - 01.2012
- Developed and launched emerging brands including Mara Hoffman, Ace & Jig, IRO, Reformation, Mike & Chris, and VEDA.
- Lead sales contact with Majors and Key Retailers including Barneys, Saks, Anthropologie, Shopbop, TNT, Harvey Nichols, ASOS, Joyce, and Lane Crawford.
- Maintained relationships with brands to ensure collective goals and objectives were met each season.
- Developed exclusive collaborations with other brands, key retailers, and social influencers to maximize brand positioning.
- Exceeded plans and reached sales goals year after year. 2007 / 2008 Sales Growth 138% 2009 / 2010 Sales Growth 192% 2010 / 2012 Sales Growth 250%
Sr. Account Executive
Rock & Republic Denim
01.2004 - 01.2005
- Managed Specialty and Major wholesale accounts for Premium Denim in West Coast region.
- Responsible for overseeing the design collaboration and distributing the R&R x Victoria Beckham collection.
- Grew wholesale revenue from 10M to 22M within two seasons.
- Achieved daily and monthly sales quotas which were set at 10% growth per day and 20% growth per month.
- Traveled extensively throughout West Coast for in-store product knowledge, trunk shows, merchandising management, regional trade shows and buying appointments.
- Created monthly/yearly sales projections and goals per territory while strategically distributing label to maintain brand image.
Education
Bachelor of Arts - Communications, 2001
University of California, Santa Barbara
Santa Barbara, CASkills
- Strong entrepreneurship
- Self-motivated
- Networking savvy
- Project Planning and Organization
- Problem solving
- Relationship building
- Team liaison
- Adaptability
- Account management
- Detail oriented with strong time management skills
- Ability to multi-task
- Scheduling
- Trend Assessment
VOLUNTEER EXPERIENCE
After School Clubs Chair - Eagle Rock Elementary PTA
August 2022 - Current
- Developed and launched 34 after school enrichment program from ground up, laying out framework, and defining roles.
- Sourced and hired instructors including outside vendors, school teaching staff and parent volunteers.
- Facilitated application process, enrollment, and accounts receivables of 500+ students.
- Provided ongoing direction and leadership for program operations.
- Kept school in full compliance with established policies, legal requirements and student safety standards.
- Filed and managed permits to school district on behalf of all instructors.
- Managed budgets and resources for program.
VP Special Events - Eagle Rock Elementary PTA
August 2020 - 2022
- Developed and implemented year-round calendar of school community events plus all social media outreach and communications.
- Oversaw and managed volunteer staffing for in person and virtual events.
- Sourced and contracted vendors for events including food, entertainment, and community partners.
- Managed PTA budgets, and implemented cost reduction strategies for event expenses and streamlined planning and delivery.
- Applied for district and local city permits.
ACHIEVEMENTS
- Pasadena Tournament of Roses Royal Court
- Kappa Alpha Theta - Head of Philanthropy
Additional Information
- Word Processing: Microsoft Word, Google Docs
- Spreadsheet: Microsoft Excel, Google Sheets
- Communication Tools: Microsoft Outlook, Mail, Gmail, Microsoft Team, Google Hangout, Skype, Zoom, Slack
- Cloud: Microsoft OneDrive, iCloud, Google Drive, Dropbox
- Scheduling Tools: Outlook Calendar, Calendar, Google Calendar
- Social Media: Facebook, Instagram, Pinterest, Twitter, YouTube
- Web Builder: Squarespace
- Marketing: Mail Chimp
- Design & Creativity: Adobe Acrobat, iMovie, Canva, Honeybook, Spoak
- Wholesale Tools: JOOR, Nu Order, Seladex
Timeline
Sales Director
Connect Agency
07.2023 - Current
Founder/Director of Sales and Business Development
Cloque
01.2012 - 06.2022
Sr. Brand Manager
EM Productions
01.2007 - 01.2012
Sr. Account Executive
Rock & Republic Denim
01.2004 - 01.2005
Bachelor of Arts - Communications, 2001
University of California, Santa Barbara
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