Shannon Valva
Madison,NJ
Summary
Dynamic and innovative creative leader with a proven track record of success across diverse projects and brands. Expertise encompasses all facets of creative development, from initial concept to final execution, while effectively managing teams and multiple brands. A passion for design and aesthetics with a clever twist and a flair for copywriting. Recognized for co-founding and scaling a company from a bold idea into a multimillion-dollar enterprise, embodying a positive and collaborative spirit throughout the journey.
Overview
18
18
years of professional experience
Work History
Creative Director
Self-employed
06.2022 - Current
- Develop innovative social marketing strategies to elevate brand identity.
- Create compelling, unique, eye-catching, creative content.
- Run successful online promotions from ideation to prize fulfillment.
- Collaborate with clients to refine creative concepts, and align with brand goals.
- Direct multimedia projects from inception through execution, ensuring quality and consistency.
- Manage multiple brands simultaneously and seamlessly.
- Skills include content strategy, art direction, design, copywriting, animation, posting, and moderating on various social platforms.
Chief Creative Officer and Co-Owner
Revolution Digital
01.2008 - 06.2022
- Successfully built and led a robust creative team with locations in NJ and NY.
- Proud co-owner and chief creative officer of an award-winning agency, named the #1 Digital Agency by the Mobile Marketing Association (MMA), and received multiple industry awards for strategic digital marketing and creative excellence, including best in show at the 2021 MMA.
- Maintained creative excellence to establish 'Rev-D' as an industry leader, competing and winning repeatedly against the 'big six' global holding company agencies (WPP, Publicis Groupe, Omnicom, Interpublic, Dentsu, Havas).
- Sought out, pitched, and won Fortune 500 and Fortune 50 key client accounts that built the agency into a multi-million dollar business.
- Directed award-winning multimedia campaigns from concept to execution, utilizing creative strategy aligning with client goals and market trends, garnering industry accolades and media attention.
- Delivered compelling presentations that secured new business opportunities while maintaining long-term client relationships.
- Spearheaded successful rebranding efforts for various clients, resulting in increased market share and customer engagement.
- Developed and maintained relationships with clients, and identified opportunities for strategic partnerships.
- Oversaw design processes, ensuring high-quality deliverables within timelines, while fostering a collaborative work environment, mentoring creative teams, and encouraging professional colleague growth and skill development.
Education
Bachelor of Arts - Communication/Advertising Art, Minor Fine Arts
SETON HALL UNIVERSITY
South Orange, NJSkills
- Creative direction, strategy and concept development
- Social media, digital, television, web, mobile, print, out-of-home, direct marketing
- Photoshoots, editing, video, production and design
- Brand development and identity, logo development and guidelines
- Client acquisition and retention, new business, team leadership and management
- Proficient in Adobe Suite, Canva and Microsoft Office
Timeline
Creative Director
Self-employed
06.2022 - Current
Chief Creative Officer and Co-Owner
Revolution Digital
01.2008 - 06.2022
Bachelor of Arts - Communication/Advertising Art, Minor Fine Arts
SETON HALL UNIVERSITY
BRAND EXPOSURE
- PFIZER OTC: Advil, Robitussin, Chapstick, Centrum, Emergen-C, Preparation H, Pfizer Corporate, Caltrate, Thermacare
- PHARMA: Advair, Centocor (Autoimmune drug called Remicade for rheumatoid arthritis and Crohn’s Disease), Procrit (Oncology drug)
- BABY PRODUCTS: NUK, Johnson & Johnson Baby
- TECHNOLOGY: AT&T, IBM, Motorola, TD Ameritrade, Assist and enTouch Wireless
- CPG /DTC: B&G Foods, Buitoni, Daily’s Cocktails, Danon, Little Hug Fruit Barrels, Evian, Right Guard, Renuzit, Quickie Mops, Combat, Scrub Daddy, Soft Scrub
- OTHER: American Express, Mattel, Barbie, MGM Grand, NFL, Castrol, Chevron, Honeywell
PORTFOLIO
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