Shanon Epley

• Identify and partner with untapped growth sectors in the Carolinas and National Accounts, including commercial real estate, education, Industrial manufacturing, transportation, logistics and healthcare.
• Collaborate with marketing to strategize service introduction to Pritchard.
• Collaborate with pricing and proposal teams collectively on pricing and messaging.
• Represented Pritchard at regional and national industry events and trade shows.
• Educated potential clients on Pritchard's value proposition and competitive advantages.
• Drive revenue growth through cold outreach, networking, and referrals.
• Build long-term partnerships with decision-makers to strengthen client relationships.

Achievements:

• Current: #1 BDM in the company
• Current: 80% of the annual goal; Includes a 4.8 annually national account.
• Current Pipeline- 85 million with 12 opportunities
• 2024-102% of goal with 4 opportunities

DIRECTOR OF SALES AND MARKETING | 04/2020 to Current Elite Building Services, Inc. - Wilmington, DE

Professional Responsibilities:
Executive Leadership Team Contribution:

• Develop and launch strategic plans as a key member of the Executive Team, contributing to the overall strategic direction and decision-making processes of the company.

Leadership and Oversight:

• Lead and direct sales operations for Elite Building Services, Inc.

Client Relationship Management:

• Cultivate and manage client relationships to ensure satisfaction and loyalty.

Business Development:

• Develop new business opportunities to drive revenue growth. Consistently meet and exceed annual sales goals.

Relationship Cultivation:

• Cultivate and nurture strong relationships with key organizations and professionals within the industry.

Alignment with Company Values:

• Uphold and champion company core values, goals, and objectives in all sales activities.

Creative Sales and Marketing:

• Spearhead the implementation of innovative sales and marketing strategies to enhance overall team performance.

Achievements:

• Exceeded revenue growth by $2.5 million in 2020, $6.5 million in 2021, $7 million in 2022 and $12.5 million in 2023.
• Account Growth: Instrumental in Expanding 3 Key accounts for an additional $4.5 million over and above contract values.
• New Business: Instrumental in obtaining 6 New multi-million dollar accounts
• Profitability Improvement: Successfully improved profitability by managing profit andoverhead margins, implementing better operational functions, and penetrationstrategies.
• Strategic Planning: Developed and implemented strategic plans to consistently meetand exceed sales goals.
• Networking and Relationship Building: Cultivated strong relationships with keyorganizations and professionals, supporting future business growth objectives.

Senior Account Executive - Northeast Region (Delaware, Salisbury, MD, Philadelphia, PA)

As a Senior Account Executive for the Northeast Region, overseeing Delaware, Salisbury, MD, and Philadelphia, PA, my role was centered on developing and managing new business opportunities for radio and digital advertising .

Key Responsibilities:

• Build and manage a robust pipeline of prospective clients, demonstrating a proactive approach to business development.
• Worked collaboratively marketing and operations to align efforts and achieve regional strategic goals.
• Leveraged business development expertise and awareness of market and industry trends to identify new opportunities for growth.
• Develop and nurture key customer relationships
• Assist in the formulation of regionally directed strategic goals, contributing to the overall growth strategy.
• Call on and set meetings with prospective clients, earning opportunities to present IHeart Media's services effectively.

Achievements:

• Exceeded 100% of January, February, and March 2020 revenue budgets
  
• Promoted to the position of IHeart Media Regional Manager of Automotive, March 2020
  
• Achieved and surpassed 100% of revenue budgets for January to December in the years 2016 to 2019.
  
• IHeart Media Northeast Region ranked #1 in sales for the entire year of 2019, underscoring exceptional team performance
• Won Presidents Award for being the top producer in both 2018 and 2019
  
• Exceeded year-over-year revenue goals by an impressive 38%-42% from 2016 to 2020.
• Maintained an exceptional 91% client retention rate year over year from 2011 to 2020, resulting in an industry-leading 9% attrition rate.
  
• Educated Colleagues and team members on new products and services
• Successfully trained and coached new team members, fostering their development into highly successful producers.
  

Entrepreneur and Founder - X Factor Products

As the visionary business owner of X Factor Products, I successfully developed and brought to market a line of premium Equestrian supplements tailored for horses.

Key Accomplishments:

• Conceptualized designed, and manufactured a range of high-quality Equestrian supplements, meeting the specific health and performance needs of horses.
  
• Successfully introduced X Factor Products into the Equestrian market, gaining recognition and trust among horse owners, trainers, and enthusiasts.
  
• Built a reputation for delivering effective and reliable supplements, earning the satisfaction and loyalty of a growing customer base.
  
• Established X Factor Products as a recognizable and reputable brand in the Equestrian industry, reflecting a commitment to excellence.
  
• Achieved steady business growth by providing valuable solutions and meeting the unique requirements of the Equestrian community.
• Demonstrated leadership and entrepreneurship by navigating challenges, adapting to market trends, and fostering a resilient and dynamic business.
  

National and International Sales and Marketing Strategist - Equine Health Products

As a seasoned professional entrusted with marketing and selling Equine Health Products on a national and international scale, I consistently demonstrated a remarkable ability to drive revenue growth and establish impactful market presence. My responsibilities extended to marketing current and new product lines, fostering relationships with Product Distributors, and overseeing existing accounts.

Key Achievements:

• Exceeded company revenue goals by 18% in 2009 and 21% in 2008, showcasing consistent overachievement in sales targets.
  
• Spearheaded a significant sales increase of +7.5 million in 2007, with a year-over-year growth in 2006
  
• Developed and implemented comprehensive marketing programs to increase brand visibility and customer engagement.
  
• Created strategic plans to support major model launches, ensuring successful product introductions and market integration.
  
• Assisted in product innovation initiatives