Summary
Overview
Work History
Education
Skills
Additional Information
Volunteer
Affiliations
Timeline
SHANSHAN LI

SHANSHAN LI

Industrial Design, Product Management
Fort Collins,CO

Summary

Accomplished design leader with 20 years of expertise in consumer and commercial product development. Passionate about innovation and user-centered design. Visionary thinker and doer with proven success in launching top-performing products with strong financial returns and positive consumer reviews. Skilled in the full product lifecycle, aesthetics, user experience, and design research. Adept at staying ahead of emerging trends and collaborating cross-functionally. Additionally, serving as Principal at Huaxing Chinese School.

Overview

20
20
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Manager of Design

Otter Products
Fort Collins, CO
05.2021 - 08.2023
  • Compassionate design manager fostering high-performing teams with strengths-based leadership and engaging quarterly team-building events
  • Strategic leader with proven success in launching top-performing products, ahead of emerging trends through research and trend trips
  • Passionate about driving innovation and user-centered design, mentoring designers with a design thinking mindset
  • Implemented management tools for enhanced efficiency: Resource Planning Graph, Design Process & Timeline, Team Strategy, and Initiatives.

Senior Industrial Designer/Project Lead

Otter Products
Fort Collins, CO
07.2013 - 04.2021
  • Redesigned the iconic Otterbox Defender and Commuter series with a lasting design language, which has been in use for over 7 years
  • Led 2+ years of the 'Freshbox' Innovation project, establishing Liviri as a new Otter brand with award-winning products
  • Created the entire Den Series line with 23k+ 4.8-star user reviews across six products, praised for its design
  • Conceptualized the Strada Series, Otterbox's first folio case (hard-soft hybrid goods), developed as an Innovation Pilot program
  • Invented Otter’s groundbreaking “EasyGrab Case’, named ‘Best Ipad Case for 2023/Kids’ by experts.

Senior Industrial Design Lead

Hewlett Packard PC Accessories
Fort Collins, CO
07.2010 - 07.2013
  • Developed an extensive HP product portfolio, showcasing webcams, audio products, and calculators, with 20+ line lists and several prestigious design awards.

Industrial Design Program Manager (Specialist Level)

Hewlett Packard Scanning Solutions
Fort Collins, CO
10.2007 - 07.2010
  • As the sole ID, led design consultancies to develop 11 unified consumer and commercial products in a new digital scanner ID portfolio, winning prestigious design awards.

Senior Industrial designer and CMF lead

Hewlett Packard Digital Cameras
Fort Collins, CO
06.2003 - 10.2007
  • Competing in new camera concept creation with world-class design consultancies, consistently had winning ideas that carried into production
  • Conducted trend research and applied CMF (Color, Material, and Finish) for the entire camera portfolio.

Education

Master of Fine Arts - 3D Design

Cranbrook Academy of Art, Bloomfield Hills, MI
09.2001 - 05.2003

Original designs featured in ICFF show 2002 and Milano Furniture Fair 2003. Nambe selection for mass production. Published in global design magazines: 'dnn' Issue 98, 'Intramuros' Issue 102, 'md', and 'Surface' Issue 39

Bachelor of Engineering - Industrial Design

Zhejiang University, Hangzhou, China
09.1997 - 06.2001

Valedictorian, First Class Merit Scholarship 1999-2001, Honor Graduate of Zhejiang Province 2001, Honor Graduate of Zhejiang University 2001

Story Telling For Influence Foundations in Creative Leadership Certificate -

IDEO U , Virtual Class
09.2019 - 10.2019

Product Management and Strategy Certificate -

The Wharton School of The University of Pennsylvania, Wharton Executive Education Online
08.2023 - 10.2023

Skills

    People Management: Empathetic, Servant Leadership, Event Planning, Organized, Microsoft Suite

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Additional Information

Awards:

  • Liviri Fresh: 2019 New York Design Awards Silver Winner/ Systems – Commercial, Otter Products Innovation Award 2019
  • Hewlett Packard PC accessories and scanner portfolio: iF Product Design Awards 2013, 2011 Good Design 2012, 2010 (Electronics), CES Innovations 2011 Design and Engineering Award, IDEA 2012 Finalist Computer

Volunteer

Principal, Huaxing Chinese School, Fort Collins, 2020-Present

• As the Chinese School Principal, I lead 13 board members and 12 teachers, providing Chinese language education and cultural celebrations. I handle curriculum design, budget management, fundraising, and oversee enrichment programs and major events.
• Donations tripled compared to two years ago, resulting in significant improvements in curricula, student enrollment, teacher salaries, and overall financial health.
• In Feb 2023, directed a successful post-pandemic Chinese New Year Celebration attended by 500 participants, including notable guests.

Affiliations

  • Otter Products Diversity and Inclusive Council committee
  • Fort Collis Police Advisory Committee Member
  • Otter Women’s Network (OWN) and Otter Technical Women Member

Timeline

The Wharton School of The University of Pennsylvania - Product Management and Strategy Certificate,
08.2023 - 10.2023
Manager of Design - Otter Products
05.2021 - 08.2023
IDEO U - Story Telling For Influence Foundations in Creative Leadership Certificate,
09.2019 - 10.2019
Senior Industrial Designer/Project Lead - Otter Products
07.2013 - 04.2021
Senior Industrial Design Lead - Hewlett Packard PC Accessories
07.2010 - 07.2013
Industrial Design Program Manager (Specialist Level) - Hewlett Packard Scanning Solutions
10.2007 - 07.2010
Senior Industrial designer and CMF lead - Hewlett Packard Digital Cameras
06.2003 - 10.2007
Cranbrook Academy of Art - Master of Fine Arts, 3D Design
09.2001 - 05.2003
Zhejiang University - Bachelor of Engineering, Industrial Design
09.1997 - 06.2001
SHANSHAN LIIndustrial Design, Product Management