Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Shanshan Whittall

Los Gatos,CA

Summary

Innovative marketing and content strategist with 10+ years of experience in digital marketing, brand partnerships, and event production. Proven track record in brand consistency, campaign strategy, and data-driven growth initiatives across the U.S. and international markets. Skilled in cross-functional collaboration, multicultural program development, and scaling creator ecosystems. Recognized for building global partnerships and driving audience engagement through content, live events, and influencer-led campaigns.

Overview

11
11
years of professional experience

Work History

Founder & CEO

Filmway
12.2018 - Current
  • Built and scaled creator partnerships by connecting filmmakers with global resources, enhancing visibility and monetization opportunities.
  • Produced and managed livestream production across U.S. and China, including Intel’s Global Livestream Summit in six countries.
  • Collaborated with Fortune 500 brands (Tesla, Apple, LinkedIn, Instacart, Lyft) to deliver content campaigns that collectively reached hundreds of millions of viewers.
  • Directed and emceed 100+ large-scale events, optimizing creator visibility and community engagement.
  • Facilitated U.S.-China co-productions and negotiated distribution access to 200+ global streaming platforms.
  • Recruited international filmmakers for cultural exchange initiatives, strengthening global creator networks.

Founder & Chair – Asian Film Festival

Poppy Jasper International Film Festival
04.2019 - 05.2025
  • Designed and executed data-driven marketing strategies, resulting in 66% increase in festival attendance (3K → 5K).
  • Cultivated partnerships with Oscar-winning filmmakers, Grammy designers, and Asian creator communities, increasing visibility and engagement.
  • Managed $80K international program and executed livestream campaigns with over 6M live participants.
  • Directed multicultural award ceremonies and live shows, strengthening cross-community creator relationships.
  • Recognized among the “Top 25 Coolest Film Festivals in the World” (MovieMaker, 2024).
  • Increased fundraising revenue by 60% through strategic campaigns and partnerships.

Chief Operations Officer

Shao Studio Media Production
07.2016 - 08.2017
  • Executed an online campaign for the film Rise, achieving 80M+ views in first 3 days.
  • Designed and analyzed data dashboards (play rates, viewership, behavior) to drive 30% growth in audience reach.
  • Managed film releases across U.S., UK, Vietnam, and Malaysia in 10 months.

Director of Business Development

Shao Studio
01.2015 - 01.2016
  • Expanded business partnerships across South Asia, Europe, and North America.
  • Oversaw data-driven campaign strategies, delivering 30% growth in audience engagement.
  • Managed creator and distributor relationships for six international film releases.

Education

B.A. - Broadcast & Electronic Communication Arts

San Francisco State University
05-2012

Skills

  • Content Strategy & Campaign Development and implementation
  • Data Analytics & Performance Insights (Play Rate, Engagement)
  • Cross-functional Collaboration (Product, Marketing & Sales)
  • Event & Video Production
  • Partnership Development
  • Revenue, Fundraising & Growth Strategy
  • Multicultural & International Program Management

Languages

Mandarin
Native or Bilingual
English
Native or Bilingual

Timeline

Founder & Chair – Asian Film Festival

Poppy Jasper International Film Festival
04.2019 - 05.2025

Founder & CEO

Filmway
12.2018 - Current

Chief Operations Officer

Shao Studio Media Production
07.2016 - 08.2017

Director of Business Development

Shao Studio
01.2015 - 01.2016

B.A. - Broadcast & Electronic Communication Arts

San Francisco State University

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