Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Shantal DiGerolamo

Costa Mesa,CA

Summary

Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

8
8
years of professional experience

Work History

Senior Marketing Campaign Manager

Perceptyx
08.2021 - Current
  • Collaborated on data-driven campaign strategies, resulting in a notable 30% increase in brand awareness and a 20% boost in lead generation. This encompassed a range of content formats—social media, blog posts, whitepapers, reports, webinars, etc.—culminating in attracting a highly qualified audience.
  • Implemented and optimized marketing automation workflows and led nurturing processes through email, website, and social channels.
  • Directed the development and management of a comprehensive social content calendar.
  • Established closed-loop analytics on campaign performance to better understand which campaigns yield the highest quality leads (volume of MQL's) and greater opportunities (number of meetings booked and Opportunities created).
  • Boosted brand awareness by implementing targeted marketing campaigns across multiple channels.
  • Increased conversion rates, utilizing data-driven insights to improve campaign messaging and targeting.
  • Streamlined reporting processes for better tracking of campaign performance, leading to more informed decision making.
  • Managed cross-functional teams to execute integrated marketing campaigns, resulting in increased market share.
  • Led the development of creative assets for campaigns including copywriting, design direction, and production coordination – resulting in consistent brand storytelling across all touchpoints.

Adjunct Professor of Communications

California Baptist University
Virtual, CA
2016.03 - Current
  • Past Courses: COM113: Oral Communication, JRN150: Media and Society, JRN170: Writing for Mass Media
  • Elevated curriculum quality and refined course processes for various communication courses.
  • Spearheaded the integration of innovative technologies to advance oral communications teaching.
  • Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
  • Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
  • Evaluated and revised lesson plans and course content to achieve student-centered learning.
  • Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.

Marketing Manager

Perceptyx
Remote, CA
07.2018 - 08.2021
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Streamlined event logistics, ensuring smooth execution and positive attendee experiences.
  • Boosted event attendance by developing and implementing targeted marketing strategies.
  • Enhanced brand visibility through the creation of engaging and visually appealing promotional materials.
  • Boosted brand awareness by developing and implementing targeted social media campaigns.
  • Managed multiple social media platforms for increased engagement and audience growth.

Education

Master of Arts - Public Relations

California Baptist University
Riverside, CA
05.2015

Bachelor of Arts - Public Relations and Journalism

California Baptist University
Riverside
05.2014

Skills

  • Marketing Campaigns Strategy and Management
  • Multi-Channel Marketing Experience
  • Project Management
  • Content Strategy and Creation
  • Digital Marketing
  • Cross-team Collaboration
  • Event Planning
  • Strong Communication Skills
  • Social Media Management
  • Email Marketing
  • Data Analytics
  • CRM Management
  • Online Instruction
  • Online Class Discussion
  • Class Organization
  • Undergraduate Course Planning

Timeline

Senior Marketing Campaign Manager

Perceptyx
08.2021 - Current

Marketing Manager

Perceptyx
07.2018 - 08.2021

Adjunct Professor of Communications

California Baptist University
2016.03 - Current

Master of Arts - Public Relations

California Baptist University

Bachelor of Arts - Public Relations and Journalism

California Baptist University

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Shantal DiGerolamo