Shante Williams
Houston,TX
Summary
Digital professional with strong background in managing complex projects and delivering impactful results. Adept at coordinating cross-functional teams and ensuring seamless execution of digital initiatives. Skilled in project management methodologies, digital marketing strategies, and data analysis. Known for adaptability and driving team collaboration to meet evolving business needs.
Overview
12
12
years of professional experience
1
1
Certificate
Work History
Branding and Marketing Consultant | Project Manager
The Brand Chick
11.2022 - Current
- Led multiple cross-functional projects, overseeing marketing and branding initiatives for clients, including small to medium-sized businesses
- Designed project activities and managed resource allocation, ensuring the timely execution of campaigns and client projects within budget and scope
- Drove collaboration between internal teams and external partners, optimizing communication to enhance service delivery and client satisfaction
- Managed the coordination and successful execution of DR Delicacy’s culinary event, The Truffle Masters, involving multiple stakeholders and external vendors
- Utilized data-driven decision-making to adjust project plans, improving efficiency and ensuring project goals were met
Professional Development Implementation Associate (Seasonal/Summer)
Great Minds
02.2023 - Current
- Led the planning and execution of in-person professional development sessions for Eureka Math, managing project timelines and resource allocation to ensure program success
- Provided detailed feedback on project outcomes and suggested improvements to ensure customer satisfaction and operational readiness for future project rollouts
- Resolved project issues and risks quickly, minimizing disruptions during execution and maintaining the quality of service delivered to clients
Lead Teacher
Alief ISD
07.2021 - 11.2023
- Managed the development and execution of a comprehensive math and science curriculum for the STEM Academy, ensuring alignment with educational standards and student needs
- Led project planning and collaboration with colleagues, utilizing data to adjust teaching strategies and achieve improved student performance outcomes
- Established positive relationships with parents through regular communication regarding student progress, collaborating on strategies for academic success at home and school.
- Maintained patience and level-headedness in diverse situations to support student development and personal growth.
- Developed and implemented differentiated instruction strategies to accommodate diverse learning styles, resulting in increased student engagement and success.
Executive Director
Lit. Schools
07.2020 - 01.2023
- Spearheaded the operational strategy for the nonprofit organization, overseeing project management for key initiatives to increase brand awareness and secure funding
- Led cross-functional teams in designing and delivering digital and in-person programs, ensuring successful completion within set timelines and budgets
- Managed relationships with stakeholders, including donors, government officials, and external partners, to secure resources and align project goals with organizational objectives
- Monitored project outcomes using data-driven metrics, identifying areas for improvement and implementing corrective actions when necessary
- Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
Lead Teacher
Responsive Education Solutions
07.2019 - 01.2021
- Led the planning, development, and execution of differentiated instruction for a diverse classroom, collaborating with a cross-functional team to align curriculum across grade levels
- Implemented data-driven strategies to monitor student progress and make informed decisions to meet academic goals
- Participated in school leadership initiatives, contributing to strategic planning efforts aimed at continuous improvement
- Established positive relationships with parents through regular communication regarding student progress, collaborating on strategies for academic success at home and school.
- Maintained patience and level-headedness in diverse situations to support student development and personal growth.
Brand Strategist
BTYcreative
08.2017 - 07.2019
- Led branding and marketing campaigns for clients, coordinating with internal teams and external vendors to execute digital strategies on time and within budget
- Developed content for multi-platform campaigns, monitored project milestones, and made data-driven adjustments to optimize performance
- Collaborated with clients and internal teams to ensure alignment of project deliverables with business objectives, providing detailed reporting and feedback throughout the project lifecycle
- Collaborated with creative teams on designing visually appealing marketing collateral that aligned with the brand''s vision and tone of voice.
- Optimized digital channels for better user experience, driving increased website traffic and higher conversion rates.
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
Program Coordinator/Communications Specialist
Music Forward Foundation
01.2015 - 01.2016
- Managed the coordination of national programs, working closely with cross-functional teams to ensure timely execution of events and promotional campaigns
- Led digital content creation and communication strategies, improving program visibility and stakeholder engagement
- Facilitated regular meetings with team members to discuss progress updates, address challenges, and brainstorm solutions for ongoing success.
- Established strategic partnerships with external organizations, expanding program reach and impact.
- Organized events and workshops to engage participants, enhancing their learning experience within the program framework.
- Developed marketing materials to promote program offerings, increasing awareness and participation rates among target audiences.
Online Editor
Interactive One/Radio One
01.2013 - 01.2015
- Managed digital content and SEO strategies, leading cross-functional teams to ensure consistent and timely delivery of updates
- Collaborated with internal teams and external partners to execute content marketing initiatives, driving increased traffic and engagement across platforms
- Conducted thorough fact-checking procedures on all published articles, minimizing errors and enhancing credibility.
- Enhanced online content quality by implementing rigorous editorial standards and proofreading practices.
- Increased social media following by curating shareable content that resonated with target audiences.
- Coordinated special features, including interviews with industry leaders and guest articles from renowned authors.
- Managed multiple projects simultaneously to meet strict deadlines, maintaining consistency across all published materials.
- Implemented analytics-driven strategies to guide content creation, resulting in increased user engagement and retention rates.
Education
Master’s Degree - Early Childhood Education and Teaching
Relay Graduate School of Education
01.2020
Bachelor of Science (B.S.) - Communication, Radio/TV/Film Production
Texas Southern University
01.2012
Professional Education Certificate - Marketing/Brand Management
UCLA Extension
Skills
- Project Planning & Execution
- Cross-Functional Team Leadership
- Stakeholder Communication & Collaboration
- Client Impact Analysis & Communication
- Digital Marketing Strategy
- Data-Driven Decision Making
- Vendor & Client Relations
- Problem-Solving & Risk Management
- Budget & Resource Management
- Microsoft Office Suite
- Google Suite
- Agile Project Management
- Brand strategy
- Influencer Marketing
- E-commerce Platforms
- Google Analytics
- Content Management Systems
- PPC advertising
- Project Team Coordination
Certification
- Digital Project Manager - DPM School
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