Shantell Dasilva
Social Media Manager + Web Coordinator
New York,NY
Summary
Detailed, collaborative, innovative and motivated Social Media Manager with vast experience creating content and managing the online presence of companies and brands. Bringing forth experience developing and managing trend-aware social media accounts on various platforms, resulting in an active community of followers. Adept in building engaging campaigns for users that result in higher visitor traffic patterns and greater success.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Commerce Web Content Coordinator
Accordance Media
NEW YORK, NY
04.2020 - Current
- Collaborating with UX / Creative Designers to implement Shopify and WordPress practices and ensure both applied in the UX and design processes
- Utilizing web standards best practices, semantic front-end markup, structured stylesheets, and efficient HTML/CSS
- Monitoring quality assurance and site speed across all platforms,devices and browsers detailed in the technical specification of each project.
- Led team of 8 staff writers in production of content for website integration & managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
Social Media Manager and Copywriter
Barbara Karvoit
06.2018 - 04.2020
- Collaborated with reality TV star Barabara O @msbarbarak to develop marketing content, promotional materials and ads for social media
- Designed and implemented social media strategies to align with business goals, overall increasing engagement across all platforms: Instagram (+20K follower increase, 1,373% increase of 140K new accounts reached), TikTok (100K - 400K views on content I worked on, increased following to 15.7K followers
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Analyzed and reported social media and online marketing campaign results.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
Social Media Manager
Heidi Daus
06.2018 - 04.2020
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Generated 103% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
Social Media Manager
Moss Sauce
07.2019 - 04.2020
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets like Instagram (Reached 15K + new accounts on a consistent basis, 2000 following increase in ~3 months
Membership & Industry Relations Intern
Grammy’s
01.2020 - 05.2020
- Gained knowledge on filtering and sorting data after completion of Advanced Microsoft Excel and implemented at Grammy's Artist sheet sort out.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Planned and organized activities, details and logistics for Grammy events including A-list celebrties
Social Media Manager
Emerald Media Group
03.2020 - 08.2020
- Developed marketing content such as blogs, promotional materials and advertisements for social media
- Analyzed and reported social media and online marketing campaign results for Cannabis products
Education
Google UX Design -
Google UX Design Program
12.2021 - Current
BBA - Marketing & Film
Emory University
09.2017 - 05.2021
Skills
Visual & Motion Interactive Social Media and Ecommerceundefined
Certification
Google UI/UX Design
Timeline
Google UX Design -
Google UX Design Program
12.2021 - Current
Commerce Web Content Coordinator
Accordance Media
04.2020 - Current
Social Media Manager
Emerald Media Group
03.2020 - 08.2020
Membership & Industry Relations Intern
Grammy’s
01.2020 - 05.2020
Social Media Manager
Moss Sauce
07.2019 - 04.2020
Social Media Manager
Heidi Daus
06.2018 - 04.2020
Social Media Manager and Copywriter
Barbara Karvoit
06.2018 - 04.2020
BBA - Marketing & Film
Emory University
09.2017 - 05.2021
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