Shanya Register
North Las Vegas,NV
Summary
Results-driven Category Manager with a strong background in data-driven marketing and sales. Experienced in creating and formalizing processes that drive strategic partnerships across cross functional areas. Proven ability to leverage shopper insights and market analysis to deliver effective solutions that align with brand objectives to maximize growth. Skilled in CRM, competitive analysis, and driving efficiencies through analytics tools like Nielsen and Numerator, with a history of delivering actionable insights that inform strategic business decisions. A strategic communicator and leader dedicated to delivering impactful marketing and sales strategies across consumer channels
Overview
7
7
years of professional experience
Work History
Category Manager
WK Kellogg Company
Bentonville, USA
06.2023 - Current
- Company Overview: Walmart, Inc.
- Formalized a new role and created effective processes for marketing communications, shopper insights, and assortment precision.
- Facilitate and lead twice annual assortment and shelving customer meetings.
- Analyzed competitive landscape and market trends, comparing brand performance across various retail channels and identifying shifts in consumer needs and preferences.
- Drove sales growth by identifying emerging market trends and adjusting product assortments accordingly.
- Collaborated with cross-functional teams, including Marketing, Sales, and Product Development, to provide actionable insights that informed strategic business decisions and optimized product positioning.
Associate Category Manager
Kellogg Company
Tampa, USA
10.2022 - 06.2023
- Company Overview: Publix.
- Worked with category strategy to attain shelving priorities and assortment mix to maximize category growth.
- Conducted in-depth analysis of shopper behaviors, preferences, and purchasing patterns using quantitative and qualitative data to identify key trends and opportunities for growth.
- Drove efficiencies through data analytics in Nielsen and Numerator, and performed competitive analysis by category, brand, and item level.
- Responsible for calling on category buyers and managers through building review presentations.
Retail Sales Lead
Kellogg Company
Sarasota, USA
04.2019 - 10.2022
- Position managing 24 Walmart stores by selling, negotiating, and executing business and marketing plans for Kellogg brands.
- Utilized sales competencies such as compression selling, creating win-win commercial plans, and driving customer engagement to continue to increase sales within the Sarasota territory.
- Drafted creative sales plans and post-promotional analyses based on region, consumer trends, and past analytics across all categories.
- Sold over $9.1 million annually by executing sales calls at store and headquarter-level across territory through negotiating with store managers to approve additional purchases of Kellogg products for best-in-class displays.
Marketing Internship
Coca-Cola Company
Baton Rouge, USA
03.2018 - 08.2018
- Summer internship spent working with Coca-Cola Company in various departments and areas dealing with marketing performance.
- Worked hands-on with production, sales, and on-premise departments to distribute products to local and national consumers.
- Worked with Coca-Cola West Region Vice President to recommend and draft improved innovations for the company that would help increase market share by 10%.
Education
Bachelor's Degree - Business Marketing; Administration
Grambling State University
Grambling, LA08.2021
Skills
- Panel and Marketing Data Analytics
- Luminate
- Numerator Insights
- Kantar Marketing
- Retail and customer-facing
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Forecasting
- Planning
- Consumer Trends Analytics
- Circana Syndicated Data Analytics
- IRI
- Madrid 20
- Nielsen Discover
- Consumer insights
- Go-to-market strategy
Timeline
Category Manager
WK Kellogg Company
06.2023 - Current
Associate Category Manager
Kellogg Company
10.2022 - 06.2023
Retail Sales Lead
Kellogg Company
04.2019 - 10.2022
Marketing Internship
Coca-Cola Company
03.2018 - 08.2018
Bachelor's Degree - Business Marketing; Administration
Grambling State University
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