Shanya Register
Las Vegas,NV
Summary
Results-driven category management professional with strong expertise in data, marketing, and analytics. Skilled in building and formalizing processes that strengthen cross-functional partnerships and enhance strategic execution. Adept at leveraging shopper insights and market analysis to develop solutions aligned with brand objectives and growth priorities. Experienced in competitive analysis and driving efficiencies through tools such as Nielsen, IRI, Circana and Numerator, consistently delivering actionable insights that guide strategic business decisions. A strategic communicator and leader committed to delivering impactful marketing and sales strategies across consumer channels.
Overview
10
10
years of professional experience
Work History
Category Management (Walmart, Sam's, BJ's, Costco)
WK Kellogg Company
06.2023 - Current
- Delivered GSV growth by identifying emerging market trends and optimizing product assortments to meet evolving consumer demand for Walmart and Club.
- Collaborated with both the Merchant Buyers and cross-functional teams, including Marketing, Sales, and Product Development, to provide actionable insights that informed strategic business decisions and optimized product positioning.
- Analyzed competitive landscape and market trends, comparing brand performance across various retail channels and identifying shifts in consumer needs and preferences.
- Preformed rotational analysis, helped develop joint business plans and provided assortment and trade recommendations.
Associate Category Manager
Kellogg Company
10.2022 - 06.2023
- Worked with category strategy to attain shelving priorities and assortment mix to maximize category growth.
- Conducted in-depth analysis of shopper behaviors, preferences, and purchasing patterns using quantitative and qualitative data to identify key trends and opportunities for growth.
- Drove efficiencies through data analytics in Nielsen and Numerator, and performed competitive analysis by category, brand, and item level.
- Responsible for calling on category buyers and managers through building review presentations.
Retail Sales Lead
Kellogg Company
04.2019 - 10.2022
- Position managing 24 Walmart stores by selling, negotiating, and executing business and marketing plans for Kellogg brands.
- Utilized sales competencies such as compression selling, creating win-win commercial plans, and driving customer engagement to continue to increase sales within the Sarasota territory.
- Drafted creative sales plans and post-promotional analyses based on region, consumer trends, and past analytics across all categories.
- Sold over $9.1 million annually by executing sales calls at store and headquarter-level across territory through negotiating with store managers to approve additional purchases of Kellogg products for best-in-class displays.
Retail Sales Specialist
Walgreens
12.2019 - 08.2020
- Delivered exceptional customer service by addressing inquiries and resolving issues promptly.
- Trained new employees on product knowledge and sales techniques to enhance team performance.
- Managed inventory levels through regular stock audits, ensuring product availability for customers.
- Collaborated with management to implement promotional strategies that increased foot traffic and sales.
Marketing Internship
Coca-Cola Company
03.2018 - 08.2018
- Summer internship spent working with Coca-Cola Company in various departments and areas dealing with marketing performance.
- Worked hands-on with production, sales, and on-premise departments to distribute products to local and national consumers.
- Worked with Coca-Cola West Region Vice President to recommend and draft improved innovations for the company that would help increase market share by 10%.
Administrative Office Specialist
Las Vegas City Hall
01.2016 - 07.2018
- Provided comprehensive administrative support to senior leadership, managing calendars and coordinating meetings to optimize productivity.
• Assisted in planning and executing community programs, ensuring alignment with departmental objectives and enhancing community engagement.
• Served as a liaison between the YDSI Department and external organizations, fostering collaboration and support for program initiatives.
Education
Bachelor's Degree - Marketing
Grambling State University
Grambling, LASkills
- Panel and Marketing Data Analytics
- Numerator Insights
- Kantar Marketing
- Retail and customer-facing
- Microsoft Word
- Microsoft Excel (Pivot Tables, Formula, Dynamic Worksheets)
- Microsoft PowerPoint(Presentation Creation, Editing)
- Sales Forecasting
- Space Planning
- Trade Management
- Assortment Recommendations
Timeline
Category Management (Walmart, Sam's, BJ's, Costco)
WK Kellogg Company
06.2023 - Current
Associate Category Manager
Kellogg Company
10.2022 - 06.2023
Retail Sales Specialist
Walgreens
12.2019 - 08.2020
Retail Sales Lead
Kellogg Company
04.2019 - 10.2022
Marketing Internship
Coca-Cola Company
03.2018 - 08.2018
Administrative Office Specialist
Las Vegas City Hall
01.2016 - 07.2018
Bachelor's Degree - Marketing
Grambling State University