Shaquanna Riley

• Launched and led a full-service beauty brand with a focus on self-care, styling, and empowerment
• Styled hundreds of clients for special events, editorial shoots, and red carpet appearances
• Provided 1:1 services and group classes in hairstyling, lash application, and beauty techniques
• Developed Safe Haven Classes for women and young girls to gain beauty and life skills
• Built partnerships with makeup artists, aestheticians, and luxury service providers
• Created signature looks for fashion shows and collaborated with renowned creatives
• Mentored aspiring beauty professionals and offered career-readiness support

Summary:

Designed, developed, and instructed a 12-week beauty empowerment course for women and young women focused on self-care, beauty fundamentals, lash artistry, styling, and career readiness. The program blended hands-on training with personal growth practices to help students build confidence, develop professional skills, and explore entrepreneurial pathways in the beauty industry. Students graduated with a professional lash kit and a Certificate of Completion.

Key Responsibilities:

• Created and implemented a structured 12-week curriculum integrating beauty training, wellness education, and career development
• Provided instruction in lash application, makeup, skincare, and personal styling
• Led daily affirmations to promote self-love, commitment, and mindset growth
• Facilitated workshops on branding, professionalism, and business startup fundamentals
• Mentored students through hands-on practice and personal development coaching
• Organized graduation ceremony and prepared students for real-world success
• Ensured all students received professional lash kits and certificates upon completion

Outcomes:

• Graduated students with both practical beauty skills and foundational business knowledge
• Equipped all participants with lash kits for continued practice or immediate client work
• Awarded Certificates of Completion recognizing their training and achievement
• Fostered personal transformation, helping students gain confidence, discipline, and clarity in their next steps.

• Worked on location for weddings, brand shoots, and private events
• Collaborated with photographers, MUAs, and designers on style-focused campaigns
• Gained reputation for consistency, creativity, and professionalism
• Notable Collaborations & Events
• Runway & fashion show appearances (NYFW + local showcases)
• Partnerships with NYC-based makeup artists and stylists
• Community workshops and pop-ups for women’s self-care and wellness