Shaquona Barkley
Creative | Brand Storyteller
Cementon,PA
Summary
A passionate and innovative professional with years of experience in creating impactful brands and marketing strategies. Known for crafting compelling stories through design, branding, events and marketing campaigns that resonate with audiences. Proven track record of consistently driving performance and delivering exceptional results by combining creativity with strategic thinking. Adept at leading projects from concept to execution, with a focus on building strong, memorable brands and marketing strategies that stand out in competitive markets. A Creative Storyteller!
Overview
8
8
years of professional experience
2
2
years of post-secondary education
Work History
Creative Director
TWOSIX
12.2024 - Current
- Developed a clothing line inspired by my brother's football journey, translating key milestones, emotions, and experiences into unique designs and collections.
- Led the design and development of clothing collections, working closely with manufacturers and suppliers to ensure quality and on-time production.
- Designed and developed fashion collections, utilizing Procreate to create digital illustrations and fashion sketches for each season.
- Created detailed tech packs, including garment specifications, material selection, and sizing charts.
- Managed the sample development process,
- Launched the brand's e-commerce platform.
Special Events Manager
Blue Mountain Resort
11.2023 - 09.2024
- Responsible for creating an ultimate vision, business strategy, and execution model for all onsite special events
- Book, negotiate and execute all on mountain entertainment year around
- Create and organize new events to cater to the guest of Blue Mountain
- Collaborate within the Marketing Team to establish target market segments, event location sites.
- Develop end-to-end promotional strategies that optimize each event investment (pre-event & post-event follow up)
- Represent Blue Mountain Resort as the primary liaison between vendors, performers, and third-party sponsors
- Assume accountability for the budgeting, funding approvals, expense forecasting, invoice management, and ROI tracking for all special
Partnership Activation Specialist
Artquest
10.2021 - 02.2022
- Maintained detailed records of all activations completed, allowing for accurate reporting and analysis of trends over time.
- Read and shared key market insights.
- Work with Marketing and Operations on signage acknowledging partners
- Promotions and onsite experiential activations, sponsorship check-ins at events and festivals
- Brand inclusion in marketing efforts including social media and email campaigns integrated into festival and event marketing efforts and contests
- Oversite and onsite support for sponsors making sure all contractual benefits are delivered successfully
- Create, update, and maintain electronic media, sponsorship, and in-kind contractual agreements
- Create presentations, packets, etc
Experiential Coordinator
TIDAL
06.2018 - 04.2020
- Establishing and maintaining relationships with vendors and venues
- Planning event details and aspects, including seating, and guests
- Direct and manage event development from beginning to end
- Direct all activity to ensure event delivers on key company vision, strategies, and representation
- Maintained clear and professional communication with vendors to ensure timely delivery of materials and services, consistently meeting project deadlines.
- Creating reliable financial reports
- Planning for potential scenarios that could impact the integrity of the event
- Drafted clear, concise, and professional emails and reports for external clients
- Define project scope, goals, deliverables and KIPS that support business goals
Marketing Intern
Roc Nation
06.2017 - 06.2018
- Prepared and maintained accurate filing systems.
- Managed daily office operations
- Proficient in data entry and management using CRM.
- Organized and maintained the office calendar, ensuring all appointments, meetings, and deadlines were me.
- Event Planning: Organized multiple Roc Nation events
- Handle ticketing request
- Support Roc nation directors on any request they need
- Case studies on potential players on Roc Nation roster
- Given multiple projects, to finish and meet deadlines
- Coordinated with vendors to secure promotional items, enhancing brand visibility at events.
Education
BACHELOR OF BUSINESS - MINOR MARKETING
Cedar Crest College
Allentown, PA 01.2023 - Current
No Degree - Mass Communication
Cheyney University
Cheyney, PA 2013.01 - 2015.01
High School Diploma -
Whitehall High School
Whitehall, PA06-2013
Skills
- Strong Communication
- Building Relationships
Contract & Vendor Negotiation
- Problem-Solving
- Leadership
- Adobe Programs
- Attention to Detail
- Interpersonal
- Event Planning
- Branding
- Team Building
- Project Management
- Data Analytics
- Social Media
- Procreate
- Adobe programs
Timeline
Creative Director
TWOSIX
12.2024 - Current
Special Events Manager
Blue Mountain Resort
11.2023 - 09.2024
BACHELOR OF BUSINESS - MINOR MARKETING
Cedar Crest College
01.2023 - Current
Partnership Activation Specialist
Artquest
10.2021 - 02.2022
Experiential Coordinator
TIDAL
06.2018 - 04.2020
Marketing Intern
Roc Nation
06.2017 - 06.2018
No Degree - Mass Communication
Cheyney University
2013.01 - 2015.01
High School Diploma -
Whitehall High School
Similar Profiles
Gipu KoromaGipu Koroma
Care Coordinator at New York City Health and Hospitals CorporationsCare Coordinator at New York City Health and Hospitals Corporations
Dwight GihonDwight Gihon
Security Officer at NYU Langone Medical CenterSecurity Officer at NYU Langone Medical Center
Samantha HaganSamantha Hagan
Executive Administrative Assistant at RadialExecutive Administrative Assistant at Radial
Angelica CutriAngelica Cutri
Creative Director at DBD: The StudioCreative Director at DBD: The Studio
Walter BowmanWalter Bowman
Creative Director at The Safe Haven Audio-VisualCreative Director at The Safe Haven Audio-Visual