Overview
Work History
Education
Skills
Additional Experience
Timeline
Generic

SHARA BILBREY

Brunswick,Md.

Overview

2026
2026
years of professional experience

Work History

Senior Manager, Marketing and Communications (Acting Director)

MEDIQUANT
01.2024 - Current
  • Built a content marketing program from the ground up by introducing proactive, strategic editorial planning, governance, process and workflow optimization, and smart resource planning—doubling production in 9 months.
  • Transformed tactical marketing into a full-funnel, multi-channel content strategy spanning PR, SEO/AEO, webinars, podcasts, case studies, paid advertising, and sales enablement to produce high-converting content aligned to buyer needs.
  • Architected a buyer-centric web strategy by leveraging pain-point SEO/AEO, and conversion-focused content to evolve the site into a demand engine, yielding a 116% lift in sourced pipeline and cutting sales cycle time by 60%.
  • Launched the highest-performing brand awareness campaign in company history, achieving 1M+ impressions, a 600% lift in engagement.
  • Partnered cross-functionally with leadership, sales, product, and customer support to align messaging and elevate GTM impact.

Senior Director of Marketing and Digital Media

THE COLLEGE OF HEALTH INFORMATION MANAGEMENT EXECUTIVES
01.2023 - 01.2024
  • Embedded marketing as a growth function across 6 verticals (membership, education, international, innovation, events, and affiliates) by aligning messaging to member lifecycle and business goals.
  • Spearheaded 9+ major membership event campaigns annually by delivering multiple sold-out programs and capacity-filled events through segmentation and innovative, interactive content strategies that achieved >50% open rates and boosted registrations and sponsorships.
  • Rebranded a specialized member community with a full identity refresh, PR series, and digital storytelling—producing the organization’s most-viewed content ever (18K+ views) and converting momentum into a high-performing membership campaign that drove measurable inbound interest and engagement.
  • Co-led the digital transformation of a 15-year-old legacy site into a modern, unified membership portal for dues, renewals, content access, and event registration—improving UI and UX to increase member engagement.
  • Improved marketing operational efficiency through the creation of repeatable campaign frameworks, standardized creative development processes, and team role clarity in a high-volume, under-resourced environment.

Global Content Manager

TRANSUNION
01.2021 - 01.2022
  • Built the first globally integrated content strategy for the organization’s largest service line by aligning messaging with GTM and product roadmap priorities across markets in North America, EMEA, and APAC.
  • Led a multinational thought leadership campaign on credit inclusion, amplifying the organization’s enterprise-level commitment to financial equity and access by partnering with PR, research, and executive leadership to deliver high-impact, consistent messaging across 8+ countries.
  • Developed persona-specific campaigns for enterprise executive-level buyers, tailoring messaging to the nuances of highly regulated and complex financial markets.

Marketing Program Specialist

Computer Task Group, CTG
2019 - 2021
  • Established the organization’s first solution-focused marketing program, leading campaign strategy and execution from the ground up, ultimately tripling team size.
  • Launched and led the company’s inaugural integrated product campaign, producing 30 of 50 sales enablement assets within 90 days of starting role, and executing a full-scale content strategy: 4 earned media placements, 4 webinars, 129 social posts, and multiple thought leadership pieces—establishing a repeatable model for pipeline-driving campaigns.
  • Collaborated with sales and delivery teams to align marketing efforts with revenue goals, driving higher-quality leads to the sales funnel.

Education

Bachelor of Arts - Communications

Salisbury University
01-2023

Certificate - Accelerating B2B Marketing

Forrester Research
01-2022

Skills

    Content Strategy

    Brand Voice & Messaging

    Executive Communication

    SEO & AEO

    Demand Generation

    Campaign Strategic Planning

    Event Promotion

    Member Engagement

    Marketing Ops

    Vendor Management

    Workflow & Process Optimization

    Resource Planning

    GTM & RevOps

    Marketing Automation

    Marketing Analytics & Attribution

    People Management

Additional Experience

Previous roles in business development, internal communications, and content strategy with firms including CBRE, Encore Health Resources, Data Computer Corporation of America, Cooper Thomas, and TEKsystems.

Timeline

Senior Manager, Marketing and Communications (Acting Director)

MEDIQUANT
01.2024 - Current

Senior Director of Marketing and Digital Media

THE COLLEGE OF HEALTH INFORMATION MANAGEMENT EXECUTIVES
01.2023 - 01.2024

Global Content Manager

TRANSUNION
01.2021 - 01.2022

Marketing Program Specialist

Computer Task Group, CTG
2019 - 2021

Bachelor of Arts - Communications

Salisbury University

Certificate - Accelerating B2B Marketing

Forrester Research

Similar Profiles

CREATE PROFILE
SHARA BILBREY