Shara Griffith
Digital Media
Birmingham,AL
Summary
Detail-oriented Senior Account Supervisor, overseeing training, project management, team development for numerous clients, including Fortune 10 companies. Collaborative supervisor with motivational leadership and innovative team accountability safeguards.
Overview
12
12
years of professional experience
12
12
years of post-secondary education
Work History
Senior Account Supervisor
TruePoint Communications
Dallas, TX
09.2016 - Current
- Partnered with account team director to drive long-term account planning, growth and success.
- Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
- Led projects involving activity, direction and measurement on brand's web and social channels.
- Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
- Managed, coached and developed direct reports.
- Worked cross-functionally with various departments on projects.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Applied strategies to engage in new business opportunities and develop existing accounts.
- Conducted orientation sessions and organized on-the-job training for new hires.
- Alternated training methods to diversify instruction, strengthen learning opportunities and enhance program success.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
Social Media Community Manager
TruePoint Communications
Dallas, TX
08.2016 - Current
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Conducted daily updates to social media profiles to boost company online presence.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Designed and implemented social media strategies to align with business goals.
- Engaged relevant influencers to build brand awareness.
- Managed team to moderate online community members.
- Communicated with followers to promptly respond to queries and monitor reviews.
Social Media Specialist
Strong Automotive Merchandising
Birmingham, AL
04.2018 - 07.2019
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Supported SEO initiatives to improve content, keywords and branding.
- Increased customer engagement through social media.
- Devised results-driven strategies and roadmaps based on clients' needs.
- Utilized SEO best practices to increase social media program's visibility and organic growth.
- Tracked and analyzed social media and online marketing initiatives.
Marketing Coordinator
Andavo Travel
Birmingham, AL
08.2012 - 04.2018
- Created press releases and announcements, newsletter articles and website copy.
- Organized logistics for marketing and proposal strategy meetings.
- Coordinated resources to craft marketing plans for product launches and events.
- Tracked and reported on marketing campaign responses.
- Proofread marketing documentation to check for spelling, grammar and syntax errors.
- Answered general marketing department inquiries by email, phone and mail.
- Worked with vendors to complete projects according to schedule and specifications.
- Planned trade shows and vendor fairs for clients and partners to attend.
- Maintained current social media trends through attending professional conferences and webinars.
Education
Bachelor of Science - Marketing
The University of Alabama
Tuscaloosa, AL 08.2002 - 12.2006
Certification - Social Media Professional
University of South Alabama
Mobile, AL 01.2015 - 08.2022
Skills
Customer Relations
Business Development
Concept development
Goals and performance
Quality assurance
Operations
Project Management
Strategic planning
Complaint resolution
Staffing and scheduling
Staff training and development
Leadership training
New hire on-boarding
Time management
Written and oral communication
Course development
MS Office
Teamwork and Collaboration
Timeline
Social Media Specialist
Strong Automotive Merchandising
04.2018 - 07.2019
Senior Account Supervisor
TruePoint Communications
09.2016 - Current
Social Media Community Manager
TruePoint Communications
08.2016 - Current
Certification - Social Media Professional
University of South Alabama
01.2015 - 08.2022
Marketing Coordinator
Andavo Travel
08.2012 - 04.2018
Bachelor of Science - Marketing
The University of Alabama
08.2002 - 12.2006