Sharad Bhatia
Queens
Summary
Dynamic and results-driven CPG E-commerce leader with 15+ years of experience driving growth across Amazon, Walmart, Shopify and other major marketplaces. Proven success in building DTC ecosystems from ground up and implement innovative, customer-focused strategies that enhance sales, profitability, and brand visibility. Expert in leveraging data analytics, market trends, and visual merchandising to optimize product performance and strengthen market positioning. Skilled in building and leading high-performing teams, fostering collaboration, and nurturing talent to achieve long-term success. Adept at managing complex projects, delivering scalable solutions, and overcoming challenges to surpass revenue and customer satisfaction objectives.
Overview
22
22
years of professional experience
Work History
DIRECTOR OF Brand Management, Strategic Growth and DTC
ACQUCO
New York
12.2023 - Current
- Promoted to Director of Brand Management, Strategic Growth, and DTC for exceptional performance, leading to significant contributions in brand expansion and revenue growth.
- Set Business Vision: Defined strategic vision to align business goals with customer needs and financial objectives, ensuring merchandise division success.
- Assortment Leadership: Guided PD to curate assortments that meet customer expectations while achieving divisional financial goals.
- Vendor Negotiations: Leveraged strong vendor relationships to secure funding that supports competitive pricing and promotional strategies, driving financial performance.
- Forecasting Excellence: Delivered monthly forecasts to the leadership, providing clear insights into performance and strategic direction.
- Designed and implemented a strategic partnership initiative leveraging Amazon's External Traffic incentives in collaboration with Levanta, driving monthly sales from $1,500 to over $36,000 within four months. This trajectory positioned Acquco to achieve $1M in incremental annual revenue, boosted Amazon traffic by 35,000 monthly clicks, secured 130+ new partnerships, and elevated Best Seller Rankings for key products.
- Led brand expansion across multiple channels and marketplaces, scaling Walmart from the ground up to $8M+ in revenue, achieving a 300% YoY growth.
- Built Acquco's TikTok presence from scratch, driving a $4M run rate this year, marking a 150% YoY increase TY.
- Built Acquco's DTC Jewelry Brand on Shopify from the ground up, driving a $13M run rate year one (TY).
Associate DIRECTOR OF Brand Management
ACQUCO
New York
01.2022 - 12.2023
- Recognized by executive management for delivering exceptional performance and promoted to the position of 'Associate Director of Brand Management'.
- Oversaw $120M+ P&L, managing 300+ SKUs across diverse categories including Home, Kitchen, Shoes, Sports, Outdoor, Office, and Jewelry, with a strong focus on profitability and operational efficiency.
- Achieved a 20% YoY sales increase and an 800-basis-point improvement in profitability through strategic planning and execution.
- Led record-breaking sales strategies for Prime Day 2022 & 2023, driving a 107% YoY sales growth via targeted promotions, optimized listings, and strategic partnerships across multiple categories.
- Drove LuxClub Bedsheets to generate $5M+ in T5 sales, achieving 300% YoY growth by leveraging data-driven pricing and visibility strategies.
- Luxclub was spotlighted in a LinkedIn post from Dharmesh Mehta, VP of Amazon, for leading one of the top-performing Prime Day campaigns, highlighting effective execution and brand growth.
- Launched 20+ new products (NPIs), generating $4.5M in annual revenue, including two product lines that increased market share by 25% and revenue by 30% in the first quarter post-launch.
- Improved workforce efficiency, increasing employee retention by 40% and productivity by 35% through targeted training and career development initiatives.
- Enhanced profitability by 250 basis points per unit through packaging optimizations and streamlined operations, enabling increased daily shipments without additional headcount.
- Reduced operational costs by 20% through supply chain optimization and vendor contract renegotiations.
- Implemented advanced inventory strategies, reducing carrying costs by 15%, improving stock accuracy by 20% and cutting stockouts by 10%.
- Fostered collaboration with marketing and product teams, enabling a 50% faster response to market trends and strengthening competitive positioning.
- Developed customer-centric strategies, consistently exceeding sales targets, boosting retention, and driving sustainable growth in emerging markets.
Senior Brand Manager
ACQUCO
New York
01.2021 - 11.2022
- Oversaw $70M+ P&L, managing 300+ SKUs across diverse categories including Home, Kitchen, Sports, Outdoor, Office, and Jewelry, with a strong focus on profitability and operational efficiency.
- Built and scaled brands post-acquisition, driving a 55% YoY growth through strategic market positioning, optimized product offerings, and targeted marketing initiatives.
- Developed and executed strategies to recover brands from OOS and regain BS ranks and recover SOV within the category.
- Led Powerlix's Prime Day 2021 performance, driving a 250% YoY growth and securing the Best Seller (BS) badge in the category through strategic promotions, optimized listings, and targeted marketing initiatives.
Associate Director
Unique Designs/GROWN BRILLIANCE
12.2017 - 03.2021
- Managed a $95M+ P&L and 200+ SKUs, delivering a 65% quarterly revenue increase by revamping marketing strategy and targeting underserved customer segments.
- Launched a multi-channel luxury women's brand, driving 3x customer engagement and 25% growth in loyal customers through targeted product positioning and messaging.
- Spearheaded innovative marketing campaigns, boosting sales quantities by 40% month-over-month.
- Streamlined operations to reduce costs by 4% and improve supply chain efficiency.
Senior Digital Commerce Consultant
ITC LMD (Via Binary)
12.2019 - 12.2020
- Led digital relaunch of ITC's DTC store on Shopify Plus, unifying multiple business lines under one scalable platform.
- Directed phased migration from legacy systems with zero downtime and 100% transactional integrity.
- Developed city-based pricing and catalog logic linked to customer pincode and local distribution.
- Integrated Digital Asset Management and Qwikcilver Loyalty systems for dynamic content and rewards.
- Created corporate microsites and weekend sales campaigns driving +10% YoY engagement and 5× revenue uplift.
- Website processed over 100K orders post-launch with 30% YoY traffic growth.
Ecommerce Manager
Angara.com
Los Angeles
01.2012 - 01.2017
- Oversaw $25M+ annual sales for fine jewelry across DTC platforms and marketplaces like Amazon and Walmart.
- Revitalized brand strategy, increasing quarterly revenue by 75% and driving 3x customer engagement through new product offerings.
- Developed financial and product strategies to optimize seasonal investments and elevate eCommerce performance.
- Introduced forward-thinking approaches to align with emerging industry trends.
Sr. Account Executive
Renaissance Jewelry New York Inc.
New York
01.2004 - 01.2011
- Managed $100M+ annual sales for major national accounts, including Sterling, Walmart, and Zales.
- Played a key role in designing iconic products for leading mall and department store brands, enhancing market penetration.
- Improved manufacturing processes to cut lead times by 15%, increasing operational efficiency and on-time delivery.
- Co-created renowned jewelry collections, including Open Heart by Jane Seymour and exclusive lines for Disney and Hallmark.
Education
Bachelors -
Design, Merchandising Technology and UX UI
Skills
- Strategic Leadership
- P&L Ownership
- Marketing Program Development
- Brand Launch
- Standardization
- Cost Control
- Social Media Marketing
- Consumer Research
- New Product Ideas
- ROI Improvement
- Customer Relationship Management
- Cross-functional Collaboration
- Forecasting
- Financial Planning
- Customer Acquisition
- Customer Retention
- Brand Building
- Storytelling
- Data Management
- Statistical Analysis
- Google Analytics
- Influencer Marketing
- Brand Management
- Category Management
- Growth
- Microsoft Office
- Helium10
- JungleScout
- Keepa
- Sellerise
- Dtahawk
- SentryKit
- Tableau
- Asana
Websites
Recommendation
Sharad is an exceptional leader with a deep understanding of E-commerce, Amazon and Walmart marketplaces. His expertise in driving growth across Amazon, Walmart, and other platforms is unmatched, as is his ability to craft and implement innovative, customer-focused strategies that deliver measurable results. Sharad is a strategic thinker who excels at managing complex projects, optimizing profitability, and fostering collaboration within teams. His dedication, vision, and ability to create value for brands make him a true asset. I recommend Sharad without hesitation., Raunak Nirmal, CEO, Acquco
Timeline
DIRECTOR OF Brand Management, Strategic Growth and DTC
ACQUCO
12.2023 - Current
Associate DIRECTOR OF Brand Management
ACQUCO
01.2022 - 12.2023
Senior Brand Manager
ACQUCO
01.2021 - 11.2022
Senior Digital Commerce Consultant
ITC LMD (Via Binary)
12.2019 - 12.2020
Associate Director
Unique Designs/GROWN BRILLIANCE
12.2017 - 03.2021
Ecommerce Manager
Angara.com
01.2012 - 01.2017
Sr. Account Executive
Renaissance Jewelry New York Inc.
01.2004 - 01.2011
Bachelors -
Design, Merchandising Technology and UX UI