Sharee Mitchell
Brandon,MS
Summary
Experienced, performance-driven Marketing Brand & Events Director skilled in creating marketing plans and leading successful events, live and virtual. Marketing & event production professional skilled in Management, Marketing, Media Planning & Strategy, Event Planning & Execution and Communication.
Overview
15
15
years of professional experience
Work History
Event Director
Gannett | USA TODAY Network
04.2020 - Current
- Manage/Lead Data Team of five (5)
- Insure deadlines for all Community Choice programs (150+) Top 5 lists, Top 3 lists and Business Listing Trackers are completed on time
- Instruct and led Data Team in taking on two new roles and procedures
- Create SmartSheet work flow reports for Data Team to work from and share with Community Choice team members
- Handled logistics for multiple Community Choice event markets
- Update and streamline base list of all categories (500+) to use across Community Choice
- Assisted in transition from live events to online broadcasts for all Community Choice Award programs
- Created processes/guidelines for proofing all data for Community Choice Special Sections & Live Event Show Slides
Events Marketing Manager
Gannett | USA TODAY Network
11.2018 - 03.2020
- Promoted and produced successful/profitable Food Truck Mash-Up events
- Assisted in creation and build out of new Food Truck Mash-Up event website
- Created plans/strategies to enhancing brand presence and reputation on social networks for Food Truck Mash-Up events
- Created News Desk Now platform for social media posting/tracking/analytics
- Created marketing plans for effective event promotion and attendance
Consumer Brand Manager - Gulf Region: MS, LA & AL
Gannett | USA TODAY Network
10.2015 - 10.2018
- Executed local B2C marketing campaigns and events including annual state-wide Sports Awards banquet hosting over 2,500 high school athletes, families, coaches and business leaders
- Developed and executed local B2C brand positioning, messaging, creative development, media planning/buying, event planning, and channel management focused on improving brand awareness/perceptions and maximizing consumer membership acquisition and retention
- Worked in partnership across departments to ensure organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
- Coordinated local production and implementation of creative development, media planning/buying, advertising, marketing promotions, event marketing, social media and public relations
- Determined marketing business metrics, conducts campaign/promotion analysis, and communicates marketing results and effectiveness to senior management
Business & Consumer Marketing Manager - The Clarion-Ledger
Gannett | USA TODAY Network
12.2014 - 10.2015
- Developed marketing and sales support plans, including implementation of regional and corporate market development strategies
- Oversaw development, communication and training of reports for field access to market intelligence and information
- Oversaw lead generation, direct marketing and sales support strategies of CRM/sales force automation
- Managed development and execution of local marketing campaigns to ensure brand messages were consistently built across multiple channels meeting revenue volume goals and brand perception objectives
- Managed relationships with local market employee engagement, communication, external community partners and special events/sponsorships
- Managed business-to-business social media strategies to support and evaluate local market's marketing efforts, service issues, content engagement and overall messaging; building 'voice of the customer' in everything that we do
Director of Physician Marketing, Southern Division
Community Health Systems (formerly Health Management Associates)
02.2012 - 02.2014
- Developed cohesive interactive, online and traditional marketing campaign that resulted in steady increase in both market share and patient volume.
- Grew brand awareness of clinic group 108% in just two years; from 12.5% to 26% name recognition
- Created new website producing increase of over 224% in Unique Visitors, Visits and Page Views in first year.
- New patient volume for clinic group grew 20% in first year of re-branding.
- Worked closely with corporate, division and hospital leadership teams to formulate strategic marketing and communication efforts for over 350 employed physicians in 142 groups/clinics throughout Mississippi, Alabama and Arkansas.
- Maintained ongoing awareness of market conditions, recruitment efforts and competitor data.
- Monitored activity for growth opportunities and ROI for both internal and external audiences.
- Developed, managed and operated $645,000 annual budget.
Director of Marketing & Public Relations
Health Management Associates - Woman's Hospital
10.2011 - 03.2012
- Developed, implemented and managed hospital marketing plans and $250,000 annual budget
- Developed new marketing strategies and related materials
- Planned, directed and implemented public and community relations to develop public awareness and goodwill toward hospital
- Responded to routine media requests
- Provided maintenance of hospital's web site and Facebook page
- Provided support services and planning for customer service/patient initiatives and programs
- Created, planned and executed special events
- Supervised work of marketing intern(s)
Assistant Director of Marketing
Health Management Associates - River Oaks Hospital
10.2010 - 09.2011
- Maintained responsibility for development and implementation of marketing, physician, associate and community relations projects related to Woman's Hospital
- Assisted in planning, organizing and staging special events, open houses, dedications, displays and tours for both River Oaks and Woman's Hospitals
- Assisted in development of communication information, both internal and external, for both River Oaks and Woman's Hospitals
Marketing Specialist
St. Dominic Hospital
06.2008 - 10.2010
- Maintained interactive and on-going relationships with service line leaders, department heads, physicians and staff for purpose of creating effective and efficient marketing strategies for assigned service lines and projects
- Coordinated and integrated all marketing efforts to reflect and meet hospital's vision, strategies and goals of each service line
- Located and used cross-marketing and multi-marketing opportunities to help reach these specific goal
- Directed creative coordination, managed brand standards and provided guidance for content and tone regarding brand and logo
- Maintained consistency among all projects, events and marketing efforts in representing hospital's image and clarity of mission
Education
BS, Psychology -
The University of Southern Mississippi
Hattiesburg01.1996
High School Diploma -
Forest Hill High School
Jackson05.1992
Skills
- Project Management
- Leadership
- Communication & Interpersonal Skills
- Strategic Planning
- Brand Management
Timeline
Event Director
Gannett | USA TODAY Network
04.2020 - Current
Events Marketing Manager
Gannett | USA TODAY Network
11.2018 - 03.2020
Consumer Brand Manager - Gulf Region: MS, LA & AL
Gannett | USA TODAY Network
10.2015 - 10.2018
Business & Consumer Marketing Manager - The Clarion-Ledger
Gannett | USA TODAY Network
12.2014 - 10.2015
Director of Physician Marketing, Southern Division
Community Health Systems (formerly Health Management Associates)
02.2012 - 02.2014
Director of Marketing & Public Relations
Health Management Associates - Woman's Hospital
10.2011 - 03.2012
Assistant Director of Marketing
Health Management Associates - River Oaks Hospital
10.2010 - 09.2011
Marketing Specialist
St. Dominic Hospital
06.2008 - 10.2010
BS, Psychology -
The University of Southern Mississippi
High School Diploma -
Forest Hill High School
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