Summary
Overview
Work History
Skills
Affiliations
Timeline
Generic

Shari A. Baughman

Louisville,KY

Summary

Results-driven, strategic sales professional with proven proficiency in B2B sales, fundraising, stewardship, market strategy and strategic planning, project and staff management, leaning on strengths in communication and collaboration. Experience demonstrates ability to cultivate, motivate, and successfully manage revenue-focused corporate and client partnerships to achieve results. Proven track record of consistently exceeding performance objectives.

Overview

19
19
years of professional experience

Work History

Sr. Development Manager

Catholic Charities Louisville
Louisville, KY
05.2023 - Current
  • ·Manage and lead the development division of a multi-program, $40mm nonprofit to engage and build revenue-driven relationships with all key fundraising targets, including corporate foundations, civic foundations, civic organizations, major and minor donors
  • Demonstrate leadership by creating annual strategic plan for new division initiatives, manage budgets, manage team of Data Associate, Event Manager and Grants Administrator.
  • Manage a portfolio of $900,000 individual donors, $40mm corporate funders and $125,000 event sponsorships by enhancing donor/funder stewardship fulfillment, conducting presentation/needs analysis, developing annual goals based on market trends and competitor analysis and ensuring effective follow-up and progress.
  • Develop and implement strategies to increase/maximize donor engagement and cultivate new donations. Analyze fundraising data to identify trends in giving levels and develop strategies to improve results in future campaigns. Identify prospective donors to customize donation requests and maximize giving opportunities. Establish clear goals and objectives for each fundraising campaign
  • Perform at 100% in all KPI, such as internal and external connections for programs, funder site visits, increase revenue asks, retention and benefit fulfillment.
  • Establish processes to ensure efficient and effective workflow and the monetization of results, including internal communication and external outreach, donor communication through custom segmentation practices, increased and more effective stewardship strategies, increased event revenue strategies, and by generating collaborations across all programs that include creating additional outreach/appeals, micro-events within programs to engage segmented donors/funders, 1:1 networking/meetings between program directors and funders.
  • Designed and executed recognition programs and relevant giving levels aimed at stewarding and engaging top donors.
  • Coordinate with volunteers on all aspects of fundraising activities, including event planning and execution, solicitation of sponsorships.
  • Maintain database (CRM) and accurate records of all donations received, tracking donor information in database systems.
  • Participate in conferences, seminars, workshops related to philanthropy and nonprofit sector trends.
  • Develop innovative strategies that leveraged social media platforms to reach larger audiences and raise awareness about the mission and cause. Collaborated with CAO to create promotional materials for campaigns and initiatives.
  • Exceeding specific team and personal goals by 100 to 300% in all initiatives to date

Vice President, Development, Marketing & Outreach

SOS International Inc.
Louisville, KY
04.2019 - 04.2024
  • Direct development division of Advancement Team (Event coordinator, Database associate, Grant Administrator) to achieve goals and meet fundraising budget of $for muliti-program nonprofit agency.
  • Created and executed budget and strategic plan for fy24 upon hire and refreshed at 6 mo
  • Identify, cultivate, solicit and steward individual donors, corporate funders and volunteers, resulting in an average increase in corporate conversions of 10% and increase in donor appeals of up to 40% each appeal.
  • Lead and manage fundraising program with a 35% average increase first 8 months.
  • Manage and maintain fundraising campaigns, including Give for Good Campaign, Giving Tuesday, Mother's Day Appeal, Emergency Relief Appeal, A Community Thrives Campaign.
  • Lead and execute annual giving campaign, create all giving tools/apps, marketing collateral, mailers, email promotions, gift in-take management, gift acknowledgement mailers, emails and phone calls. Efforts resulted in 200% increase in 2021 over 2020 and 50% increase in subsequent years.
  • Manage the research, preparation and execution of all grant proposals and grant reports.
  • Plan and manage annual fundraising breakfast, decreasing vendor costs by 20%, increasing attendance by 20% and increase in funds raised by 10% in 2nd year.
  • Manage special events; event committees, external contractors, marketing/PR/communications, event logistics, programming and follow up.
  • Deliver impactful tours and presentations to corporate volunteer groups.
  • Assist in development of annual fundraising budget
  • Prepare monthly reports detailing all development progress. Analyze data continuously to monitor, report progress and evaluate strategies.
  • Notable successes: Developed a segmented giving model for effective reporting, segmented solicitation and strategies.
  • Created engagement program for new donors
  • Led company-wide re-brand.

Director of Business Development, Key Account Mgr

Blue Equity LLC , Publishing Division
Louisville, KY
01.2005 - 03.2019
  • Developed and maintained annual revenue of more than $375,000.
  • Increased sales and sponsorship revenue annually by 8% through growth of key accounts
  • Trained and managed sales team.
  • Conceived and executed events and special projects
  • Assisted in design of company marketing collateral, ad campaigns and advertising materials.
  • Served as spokesperson at community and business events.

Skills

  • Multi-department Strategic Planning
  • Sales forecasting, market analysis, business intelligence
  • Sales/Fundraising Campaign Management
  • Market Strategy Development & implementation
  • Proficient in Sales Proposal Creation, Presentation & Fulfillment
  • Brand Development/Brand Building
  • Event planning and execution
  • Community/Public Relations
  • Volunteer Program Management
  • CRM Data Management
  • Excel, Powerpoint, Constant Contact, Social Media, Canva

Affiliations

Woman's Club of Louisville, Strategic Advisor Board.... 2021-present

Queen's Daughters of Louisvile...2020-present

Leadership Louisville Graduate Class .... 2011-present

Association of Fundraising Professionals .... 2019-present

Fundraising Executives of Metro Louisville .... 2019-present

AUDIENCE 502 Publishing, Louisville, KY Advisory Board Member .... 2018-2019

Kentucky Poverty Initiative (KPI) Urban Foods Director .... 2019

Younger Woman's Club of Louisville Executive Board .... 1998-2003

Timeline

Sr. Development Manager

Catholic Charities Louisville
05.2023 - Current

Vice President, Development, Marketing & Outreach

SOS International Inc.
04.2019 - 04.2024

Director of Business Development, Key Account Mgr

Blue Equity LLC , Publishing Division
01.2005 - 03.2019

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Shari A. Baughman