Shari Clark
Marketing Specialist
Chicago ,IL
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Director
Sofitel Hotel
Chicago, United States
01.2022 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Marketing Coordinator
NAFG
Chicago, United States
05.2018 - 12.2021
- Created press releases and announcements, newsletter articles and website copy.
- Organized logistics for marketing and proposal strategy meetings.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
Digital Marketing Specialist
SIZE
Chicago, United States
03.2017 - 05.2018
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized social media channels and web pages to improve SEO and usability.
- Created wide range of digital assets such as rich media online ads and micro websites.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Created social media content with innovative brand messaging to support new product launches.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Brand Marketing Specialist
Jimmy Jazz Clothing
Chicago, United States
08.2014 - 03.2018
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Increased brand recognition in target audience through creative promotions and marketing campaigns.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Collaborated with product development team to effectively modernize and update promotions.
- Led projects and analyzed data to identify opportunities for improvement.
Education
Bachelor of Arts - Business Communications
Chicago State University
Chicago, IL 08.2017 - 05.2020
Skills
- Key decision making
Timeline
Marketing Director
Sofitel Hotel
01.2022 - Current
Marketing Coordinator
NAFG
05.2018 - 12.2021
Bachelor of Arts - Business Communications
Chicago State University
08.2017 - 05.2020
Digital Marketing Specialist
SIZE
03.2017 - 05.2018
Brand Marketing Specialist
Jimmy Jazz Clothing
08.2014 - 03.2018
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