Hi, I’m
Shari Nauflett
Summary
People engagement enthusiast for internal and external audiences with expertise in non-profit, trade, commercial, hospitality and technology industries. Well-versed in performing strategic communications/marketing planning, digital distribution management, and budgetary revenue management.
Overview
12
years of professional experience
Work History
Marriott International, C/o SharCon Management
Assistant General Manager and Director of Sales
07.2020 - Current
Job overview
- Maintain Marriott brand standards
- Implement business strategies, increasing revenue and effectively targeting new markets
- Execute sales strategies to foster achievement of revenue goals
- Forecast, and set market rates
- Executed RFP responses
- Negotiate contracts for more advantageous terms
- Recruit, hire and train team members.
- Oversee operations and provide corrective feedback to achieve daily and long-term goals
- Improve customer engagement programs to enhance the guest experience
- Handle problematic customers and clients to assist direct reports and maintain excellent customer service
- Monitor feedback scores and address feedback for a robust guest services program
Marriott C/o Island Hospitality
Director of Sales
07.2018 - 04.2020
Job overview
- Executed RFP responses, writing contracts, and customer correspondence
- Revenue Management to ensure hotel met or exceeded budgeted sales goals
- Led on-property sales functions to build long-term, value-based customer relationships
- Evaluated and drove the hotel's participation in the various sales channels, Market Sales, Event Booking Centers, electronic lead channels
3pillar Global
Marketing Communications and PR Consultant
04.2017 - 04.2018
Job overview
- Launched, promoted, managed and executed Thought Leadership PR strategy for C-Suite executives
- Created fresh and attractive executive speeches and presentations with crisp graphics and engaging storytelling
- Coached executives on key talking points and communication strategies for different audiences
- Implemented earned, owned and paid media strategies
- Optimized relationships with external marketing and PR agencies to amplify messages and thought leadership
- Lead generation through data driven, customer-focused events and Product Mindset workshops
HR Certification Institute C/o McKinley Marketing
Director Corporate Communications Contractor
07.2016 - 04.2017
Job overview
- Cultivated strong corporate image and identity with clear branding
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
- Led crisis communications and media relations activities in response to challenging situations
- Evangelized corporate communications strategy to help drive HR brand image
- Launched Thought Leadership initiative to showcase interconnection of HR and business
- Managed B2B partnerships, PR agency, and internal staff
- Engaged B2C audience through digital marketing messages and presentations
- Managed blogs and website makeover
- Collaborated with other departments to develop integrated branding and public relations strategies
- Oversaw team of communications and media relations professionals with focus on achieving PR results
- Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels
- Supervised corporate events, awards ceremonies
PBS
Director, Interconnect Communications Contractor
06.2015 - 06.2016
Job overview
- Developed and implemented communication plans, reports, status updates, training materials and websites associated with Interconnection System projects, ensuring all necessary project reporting requirements
- Created and managed Interconnection website for member station website (myPBS)
- Represented PBS at internal committee meetings and external industry forums and conferences
- Worked closely with PBS leadership to guide new operational strategy
- Evaluated company documentation to verify alignment with regulatory requirements
- Drafted and distributed reports to assist member leadership teams with critical business decisions
- Supervised new product launches at member stations and trade shows
Chemring Sensors & Electronics Systems
Marketing and Communications Manager Contractor
02.2014 - 02.2015
Job overview
- Oversaw product lifecycle marketing campaigns and strategies for military and commercial market space, including trade shows, publications, website, and engineers
- Managed brand standards and led teams accountable for creating compelling designs, ensuring clear and effective articulation of brand, desired image and market positioning
- Facilitated advertising strategies, including online promotions at events, and E-marketing
Utilities Technology Council
Communications Manager
01.2011 - 01.2014
Job overview
- Developed and implemented strategic communications plan for more than 200-membership organizations for brand expansion and new member recruitment and retention opportunities at national and local events
- Managing Editor of UTC Journal, with a quarterly subscription base of more than 7,500 members
- Cultivated B2B with sales resulting to increased sponsorships sales opportunities at 10 annual national and local events
- Saved company 22% by optimizing communication tools for webinars
Education
George Mason UniversityFairfax, VA
Bachelor of Arts from Communications
05.2002
University Overview
- Honoree of Gold Key International Honor Society top 15% graduate, GPA 3.96
Licenses & Certifications
University Overview
- CERTIFICATION, PROJECT MANAGEMENT PROFESSIONAL; CERTIFICATION, MASTERING PROJECT MANAGEMENT AND PROJECT MANAGEMENT FOR IS/IT PROFESSIONALS, VILLANOVA, PA, 2008 PROJECT MANAGEMENT INSTITUTE, WASHINGTO
Skills
Brand Management
Hospitality Management
Digital Distribution Management
Strategic Planning
Media Relations/PR Management
Events Management
Profit & Loss Accountability
Sales
Hospitality Management
Revenue Forecasting
Grassroots Campaigns
Affiliations
- Arena, 2018, winner arena cup 2018
- Publications Relations Society of American, Washington, DC 2011
- Project Management Institute, Washington, DC 2009
- Leaderships Prince William Prince, William County, VA 2008
- Community Relations Committee, Governors School, Prince William County VA
- Prince William Regional Chamber of Commerce 2006 - 2008
- Member, Superintendent Advisory Council, Prince William County, VA 2003-2007
Timeline
Assistant General Manager and Director of Sales
Marriott International, C/o SharCon Management
07.2020 - Current
Director of Sales
Marriott C/o Island Hospitality
07.2018 - 04.2020
Marketing Communications and PR Consultant
3pillar Global
04.2017 - 04.2018
Director Corporate Communications Contractor
HR Certification Institute C/o McKinley Marketing
07.2016 - 04.2017
Director, Interconnect Communications Contractor
PBS
06.2015 - 06.2016
Marketing and Communications Manager Contractor
Chemring Sensors & Electronics Systems
02.2014 - 02.2015
Communications Manager
Utilities Technology Council
01.2011 - 01.2014
George Mason University
Bachelor of Arts from Communications
Licenses & Certifications
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