Sharon "Shari" Seng
Summary
Digital marketing leader with over 15 years of experience in executing omnichannel campaigns that enhance brand visibility and customer engagement. Proficient in SEO/SEM, KPI analysis, and developing digital strategies using Agile methodologies. Demonstrated success in managing cross-functional teams and utilizing advanced marketing tools to optimize online presence based on data-driven insights. Skilled in overseeing marketing technology stacks, creative production, and stakeholder communications to consistently surpass performance objectives.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Customer Experience Project Manager II (contract)
AbbVie
Mettawa, IL
09.2022 - 02.2025
- Customer Experience Project Manager at AbbVie, leading the development and execution of comprehensive project plans with clear timelines, milestones, and resource allocations.
- Collaborates with cross-functional teams to analyze customer feedback and identify key trends for tailored strategies that enhance customer experience.
- Manages onboarding and training processes for new team members to support their integration and professional growth.
- Presents project updates and outcomes to internal and external stakeholders, ensuring clear communication of progress and recommendations.
- Implements quality assurance protocols to ensure compliance with the industry.
- Communicated effectively with stakeholders to ensure project goals are met on time and within budget.
Digital Marketing Specialist
Motor Coach Industries (MCI)
Des Plaines, IL
02.2017 - 09.2022
- Digital Marketing Specialist at Motor Coach Industries with a focus on brand visibility and revenue growth.
- Developed dynamic marketing collateral, including sales materials, product presentations, and engaging website content to enhance customer experience.
- Collaborated with cross-functional teams to ensure alignment for national and regional events across sales, service, financial, and executive sectors.
- Managed the sales funnel using CMS and CRM systems to maintain accurate customer data.
- Utilized Adobe Creative Suite for creating videos, marketing materials, and photography for corporate events
Event Specialist
Arkadin Collaboration Services (NTT Cloud Communications)
Schaumburg, IL
03.2013 - 02.2017
- Led the creation of training documentation for new and existing employees at Arkadin Global Conferencing.
- Mentored employees on daily technological questions and issues to enhance team efficiency.
- Directed conference calls by moderating communication and addressing technical issues for seamless operations.
SEO Developer, Photography, and Video Editor
Remember Your Moment
Wauconda, IL
08.2010 - 02.2017
- Established and managed digital presence for clients, integrating Facebook pages and groups to enhance omnichannel customer experiences.
- Collaborated closely with clients to produce custom videos, successfully combining content from multiple platforms to align with their unique visions.
- Led photography and videography for private events to ensure memorable moments were captured and preserved.
- Optimized quality of video and still images for client projects by leveraging advanced editing techniques.
- Specialized in conversion of various media formats to digital, including film, slides
Quality Assurance Engineer
Arkadin Collaboration Services (NTT Cloud Communications)
Schaumburg, IL
04.2014 - 04.2016
- Utilized Agile Methodology to ensure the creation of high-quality software products
- Conducted manual testing to identify improvements and flaws in software applications
- Collaborated with project leads and developers to analyze market trends and develop strategies for enhancing the guest experience
Digital Marketing Manager
Corporate Strategies, a Sandler Training Center
Naperville, IL
12.2008 - 03.2012
- Led the development of email campaigns and webpage designs for events and marketing strategies.
- Boosted traffic on the company webpage through optimization of social media and targeted email campaigns.
- Tracked search engine optimization (SEO) using Google AdWords and Google Analytics.
- Developed and maintained online sales and leadership e-learning tools with a Learning Management System (LMS).
- Created, recorded, and edited videos of training sessions for YouTube and an online learning tool.
- Participated in sales and leadership training seminars
Draftsperson & Graphics Standards Development
K. Hovnanian Homes
Canton, Ohio
01.2006 - 04.2008
- Designed and updated home building plans with Vertex BD software.
- Created construction and production plan sets using Vertex BD software.
- Developed drawings for product development purposes.
- Modified components of the Vertex BD software to align with company requirements.
Education
Master of Science - Digital Marketing
Northern Illinois University
DeKalb, IL01.2022
Graduate Certificate - Strategic Marketing
Northern Illinois University
Dekalb, IL12-2021
Bachelor of Science - Computer Graphics Technology
Purdue University
West Lafayette, IN12-2005
Skills
- Digital Marketing
- Social Media Management
- Customer Relationship Management
- Strategic Planning & Execution
- SEO & Google Analytics
- Agile Methodologies
- Content Creation
- Data Analysis & Reporting
- Leadership & Team Development
Websites
Certification
Agile Methodology for Project Management
Sandler Sales Training
- Sales Foundations
- President's Club
- Strategic Management
LinkedIn Learning:
- Data Ethics: Managing Your Private Customer Data
- Google Ads (AdWords) Essential Training
- Google Ads Display Certification
- How Marketers Collect and Use Your Data
- Managing in a Matrixed Organization
- Market Research Foundations
- Marketing Foundations: Qualitative Research
- Surveys and Questionnaires for UX Projects
- The Fundamentals of Digital Marketing
- The Six Morning Habits of High Performers
- Smartsheet Essential Training
- Smartsheet Tips and Tricks
- Project Leadership
Technical Profeiciencies
Adobe Creative Cloud:
- Acrobat
- Dreamweaver
- Illustrator
- InDesign
- Premiere
- Photoshop
- WorkFront
Microsoft Office Suite:
- Excel (Visual Basic Macros & Power Bi)
- Outlook
- PowerPoint
- Teams
- Word
Application Managers:
- Campaign Monitor
- Customer Relationship Management (CRM)
- Hootsuite
- HubSpot
- Kantata (MavenLink)
- Mailchimp
- Sprout Social
- Veeva
Website Content Management Systems (CMS) And Applications:
- Google Analytics
- Google Ads
- WordPress
Programming Languages:
- Cascading Style Sheets (CSS)
- Html5 & Xml
- JavaScript
- SQL
- Visual Basic (VBA)
Other Tools:
- Magix Vegas Video Editor
- Smart Sheets
- Photography
Timeline
Customer Experience Project Manager II (contract)
AbbVie
09.2022 - 02.2025
Digital Marketing Specialist
Motor Coach Industries (MCI)
02.2017 - 09.2022
Quality Assurance Engineer
Arkadin Collaboration Services (NTT Cloud Communications)
04.2014 - 04.2016
Event Specialist
Arkadin Collaboration Services (NTT Cloud Communications)
03.2013 - 02.2017
SEO Developer, Photography, and Video Editor
Remember Your Moment
08.2010 - 02.2017
Digital Marketing Manager
Corporate Strategies, a Sandler Training Center
12.2008 - 03.2012
Draftsperson & Graphics Standards Development
K. Hovnanian Homes
01.2006 - 04.2008
Master of Science - Digital Marketing
Northern Illinois University
Graduate Certificate - Strategic Marketing
Northern Illinois University
Bachelor of Science - Computer Graphics Technology
Purdue University
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