SHARITA JACKSON BALL

Accomplished and dynamic professional with progressive experience driving performance and visibility on high-performing and iconic brands. Possessing a profound understanding of consumer behavior and buying habits, marketing brands and consistently achieving results aligned with company goals. Expertise in process improvement and implementation streamlining operations and enhancing efficiency. Excellent interpersonal, analytical, and communication skills, naturally educating and engaging large groups. Experienced leader with a strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excel in developing efficient processes, upholding high standards, and aligning efforts with organizational goals. Known for collaborative approaches and commitment to excellence throughout the industry.

• Orange County Public Schools African American Advisory Council, Appointee, 01/01/13, Present
• National Urban League-Central Florida, Member
• National Black MBA Association, Inc-Central Florida, Member
• National Sales Network-Central Florida, Member
• Alpha Kappa Alpha Sorority, Incorporated-Psi Theta Omega Chapter, Member

• Broad management experience where I have successfully led the active communication, financial planning and budgeting of large wholesaler partners and national retailers across the beverage industry.
• Qualified relationships with large national chain accounts and private entities. Developed expertise in management and standard operating practices that promote sales, margin and profitability goals.
• Dynamic and highly skilled to diligently sustain long-term business relationships across sectors, even during times of increased pressure while simultaneously maximizing bottom line performance on core brands through pricing, product assortment and events.
• Expanded knowledge in obtaining market intelligence that takes the guesswork out of targeting consumers.
• Fully aligned to support sales and marketing strategies which ensures long term performance and YOY growth on portfolio brands and innovation brands.
• Cross-functional ability to manage team expectations versus management expectations.