Sharla Arledge
Nampa,ID
Summary
A self-starting communications professional with a passion for creating clear messaging and reaching internal and external stakeholders using various means. Demonstrated success in developing effective communication strategies to increase awareness and drive engagement. Proficient in crafting compelling content for newsletters, press releases, and social media. Collaborates effectively with cross-functional teams to ensure consistent and impactful messaging. Committed to delivering results-driven communication solutions that resonate with target audiences and contribute to organizational success.
Overview
26
26
years of professional experience
Work History
Public Information Officer
Idaho Department of Lands
01.2014 - Current
- Creates informative press releases that garnered positive media attention, promoting the agency's achievements and initiatives.
- Coordinates press conferences and media events, maximizing organizational exposure in the news cycle.
- Monitors media coverage of the organization, identifying opportunities for proactive engagement.
- Sets up interviews with staff members to field media requests.
- Develops key messages and talking points for executive leadership to use in media interviews and presentations.
- Serves as spokesperson/media contact
- Collaborates with internal departments to create consistent messaging across all platforms.
- Established relationships with media and key stakeholders, amplifying the reach of key messaging through their networks.
- Prepares messages and information for stakeholders
- Manages routine and crisis communications with media and members of the public
- Manage crisis communications for the media and public during wildfires, ensuring accurate and timely information dissemination for incidents on 9.6 million acres under Idaho Department of Lands (IDL) protection
- Trains and supports IDL fire information officer team for crisis communication on wildfire incidents
- Produces and distributed internal and external communications including statewide fire updates, weekly legislative updates during sessions, newsletters from the Director
Communications Director
Senate Majority Caucus
01.2014 - 12.2014
- Created proactive news releases, set up media interviews and responded to media requests for the Senators
- Developed key messages and talking points for Senators to use in media interviews and presentations.
- Produced and distributed a weekly electronic newsletter
Public Information Officer
City of Nampa
01.2005 - 12.2014
- Served as primary spokesperson/media contact
- Created informative press releases that garnered positive media attention, promoting the city's achievements and initiatives.
- Coordinated press conferences and media events, maximizing organizational exposure in the news cycle.
- Improved media relations for the city, cultivating partnerships with local press outlets.
- Developed key messages and talking points for executive leadership to use in media interviews and presentations
- Set up interviews with staff members to field media requests.
- Collaborated with internal departments to create consistent messaging.
- Managed routine and crisis communications with media and members of public
- Established relationships with industry influencers and stakeholders, amplifying the reach of key messaging through their networks.
- Produced and distributed internal and external communications
- Represent the mayor and City of Nampa on boards, committees and coalitions
- Organized events for the city and coalitions
- Advisor for the Nampa Mayor's Teen Council
Managing Editor
KTVB-Channel 7
01.1999 - 12.2005
- Managed 50-person Emmy award winning news staff with a diverse team of reporters, producers and photographers to produce high-quality content consistently.
- Maintained editorial standards by enforcing adherence to style guides, grammar rules,and ethical journalism principles.
- Conducted editorial meetings with staff members to collaborate and review news content for multiple news casts and digital content
- Championed innovative storytelling that captured audience attention
- Delegated and tracked each staff member's assignments and deadlines.
- Developed relationships with national, regional and local contacts who served as news sources
- Proofread, edited and evaluated final copy.
- Served as interim News Director
Education
B.A. - Communications (Broadcast Journalism)
Washington State University
Pullman, WASkills
- Communications strategies
- Communications development
- Communications management
- Community Engagement
- Internal Communications
- Informational materials preparation
- Media Relations
- Spokesperson experience
- Teamwork and Collaboration
Awards
- 2011, 2nd Place 'Public Affairs Campaign', Idaho Press Club
- 2004, 1st Place 'General Excellence Newscast', Idaho Press Club
- 2003, Emmy 'Outstanding Daily Newscast', National Academy of Television Arts and Science
- 2001, Emmy Nomination '10 pm Newscast', National Academy of Television Arts and Science
- 1997, 'Best Local Newscast', Idaho Press Club
- 1996, 1st Place 'General Excellence', Idaho State Broadcaster's Association
- 1991, Emmy - Documentary 'Why Me?', National Academy of Television Arts and Science
- 1990, 1st Place 'Television Documentary', Idaho Press Club
- 1988, 1st Place 'General News', Society of Professional Journalist
Boards, Committees & Commissions
- Arbor Day Planning Committee, 01/01/15 - present
- United Way Campaign Chair for City of Nampa, 01/01/05 - 12/31/14
- Treasure Valley Clean Cities Coalition Board, 01/01/05 - 12/31/14
- Association of Idaho Cities Legislative Committee, 01/01/11 - 12/31/14
- Keeping the Promise Coalition, 01/01/08 - 12/31/14
- Keeping the Promise 2C Science Camp Committee, 01/01/09 - 12/31/14
- Boys and Girls Club of Nampa Advisory Board, 01/01/09 - 12/31/14
- National Night Out Planning Committee-City of Nampa, 01/01/05 - 12/31/11
- Nampa Chamber of Commerce Board, 01/01/11 - 12/31/12
- Nampa Chamber of Commerce Education Committee, 01/01/11 - 12/31/12
- Leadership Nampa - Class President, 01/01/10 - 12/31/11
- Hispanic Academic Achievement Task Force, 01/01/10, 12/31/10
- Operation Celebration - Chair, 01/01/06, 12/31/06
- Operation Welcome Home - Chair, 01/01/06, 12/31/06
- Healthy Families Nampa/Healthy Families Network Board, 01/01/05, 12/31/09
- NNU President's Community Advisory Board, 01/01/05, 12/31/08
- Idaho Supreme Court's Media/Courts Committee, 01/01/98, 12/31/05
Timeline
Public Information Officer
Idaho Department of Lands
01.2014 - Current
Communications Director
Senate Majority Caucus
01.2014 - 12.2014
Public Information Officer
City of Nampa
01.2005 - 12.2014
Managing Editor
KTVB-Channel 7
01.1999 - 12.2005
B.A. - Communications (Broadcast Journalism)
Washington State University
Similar Profiles
Debra L. OrtizDebra L. Ortiz
Grants/Contracts Operations Analyst at Idaho Department of LandsGrants/Contracts Operations Analyst at Idaho Department of Lands
Dillon StockingDillon Stocking
Material Handler at Idaho Department Of LandsMaterial Handler at Idaho Department Of Lands
Jaiden Acevedo-PenaJaiden Acevedo-Pena
Correction Officer at Idaho Department of Correction (Idaho State Correction Institute)Correction Officer at Idaho Department of Correction (Idaho State Correction Institute)