Sharmand Curl
Jacksonville,FL
Summary
SEO Specialist with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and Google Analytics report generation. Guides SEO strategy for small to large-sized businesses and executes SEO-driven lead generation campaigns for large clients. I have proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
14
14
years of professional experience
Work History
SEO Specialist
Dealer Inspire
Chicago, IL
11.2023 - 04.2026
- Evaluated existing content inventory, identifying gaps and opportunities for expansion or consolidation based on data-driven insights into audience needs and preferences.
- Kept abreast of industry trends, algorithm updates, and emerging technologies to maintain a competitive edge in the dynamic digital marketing landscape.
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Boosted brand visibility by developing engaging content optimized for search engines and users alike.
- Contributed to the growth of the company''s online presence by leading a cross-functional team of designers, writers, and developers focused on delivering exceptional digital experiences.
- Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
- Influenced positive user experience through site speed optimizations, reducing bounce rates and improving overall engagement metrics.
- Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.
- Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
- Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Optimized website content and images to improve search engine rankings.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
- Developed and implemented SEO strategies to enhance website visibility and organic traffic.
- Conducted keyword research and analysis to identify growth opportunities across various platforms.
- Monitored industry trends and algorithm changes to ensure ongoing compliance with SEO standards.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
SEO Specialist
Hanania Group
Jacksonville, FL
05.2023 - 11.2023
- Developed and implemented SEO strategies to enhance website visibility and organic traffic.
- Conducted keyword research and analysis to identify growth opportunities across various platforms.
- Optimized on-page elements, including meta tags and content structure, to improve search engine rankings.
- Collaborated with content teams to align SEO best practices with overall marketing initiatives.
- Analyzed website performance metrics using Google Analytics to drive data-driven decisions for optimization.
- Executed link-building campaigns to strengthen domain authority and enhance backlink profiles.
- Monitored industry trends and algorithm changes to ensure ongoing compliance with SEO standards.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
- Streamlined website structure, optimizing internal linking and navigation for better user experience.
SEO Coordinator
Fanatics
Jacksonville, FL
09.2021 - 02.2023
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Devised effective link-building campaigns to increase website authority and visibility.
Reports Specialist, Quality Control
Web.com
Jacksonville, FL
09.2017 - 06.2021
- Captured data to develop recurring weekly and monthly reports
- Responsible for maintaining databases and spreadsheets
- Locating and fixing errors in reports
- Also responsible for listening and dictating customer's conversations with agents
- Send complaints that have been recorded and sent to the appropriate agent’s supervisor for coaching
- Escalate all calls threatening legal action and requesting supervisor callbacks.
- Created and maintained precise and accurate models, charts and reports.
- Generated comprehensive reports on portfolio performance and risk assessment.
- Assisted in the preparation of presentations, data tables and other documents for investor meetings.
- Participated in client meetings to discuss financial analysis and investment strategies.
Customer care
Web.com
Jacksonville, FL
05.2012 - 08.2017
- Helped customers with SEO for their website and explained search rankings
- Applied best practices in customer service, sales and employee management to exceed organizational goals.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes and followed up to achieve resolution.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Adjusted website keywords per customer request
- Proficiently deescalated irate customers with excellent customer service and going above and beyond the call of duty
- Gave customers information about products and services.
Education
Diploma -
Mandarin High School
Jacksonville, FL06-2000
Skills
- Link Building
- Google AdWords
- SEO Optimization
- Client Campaigns
- New Product Information
- Search Engine Marketing
- Content Optimizations
- Social Media Platforms
- Email Promotions
- Social Media Digital Marketing
- Competitor Review
- Internet Advertising
Timeline
SEO Specialist
Dealer Inspire
11.2023 - 04.2026
SEO Specialist
Hanania Group
05.2023 - 11.2023
SEO Coordinator
Fanatics
09.2021 - 02.2023
Reports Specialist, Quality Control
Web.com
09.2017 - 06.2021
Customer care
Web.com
05.2012 - 08.2017
Diploma -
Mandarin High School