Summary
Overview
Work History
Education
Skills
Timeline
Generic

SHARON CLIFTON

Roseville,CA

Summary

Twenty years of communication experience in various VSP roles. Ability to develop and execute communication strategies based on corporate and division strategies. Effectively manage multiple projects/assignments simultaneously. Proactively recommend processes/improvements based on project and/or strategic goals and expertise. Identify training opportunities and assist in development of materials to support change. Organized with strict attention to detail and deadlines. Focused and able to build solid relationships with internal business partners across all divisions. Ability to work independently or as part of a team to reach goal. Flexibility in an area of constant change. Proven abilities in developing analytical tools such as pivot tables to support sales activities. Collaborative and hardworking team player with good understanding forecasting, data entry and business processes. Results-driven Sales Analyst offering 25 years of experience analyzing and reporting on sales data. Well-organized and systematic professional well-versed in creating forecasts for future sales trends and informing and suggesting ways to improve profitability. In-depth knowledge of current economic trends, SWOT analysis and [Software]. Ambitious individual committed to implementing business solutions to boost profitability and productivity.

Overview

26
26
years of professional experience

Work History

Sr. Communications Specialist

VISION SERVICE PLAN (VSP)
09.1998 - Current
  • Serve as communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives
  • Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s) or channel(s)
  • Ensure collateral and tools meet strategic objectives and overall sales strategies
  • Develop and manage process to ensure that all necessary supporting tools are also developed in conjunction with new strategies/messaging
  • Lead development and management of operational focused collateral, implementation guides, FAQs, sales tools, and presentations decks
  • Liaison with Marketing partners to establish priorities, and ensure strategy alignment across both divisions
  • Engage Sales Management, Sales force and subject matter experts, as appropriate, during the development process ensuring final product is a balanced representation of all parities requirements.
  • Mentored junior team members, fostering a culture of learning and career development within the department.
  • Streamlined internal communication processes, strengthening employee engagement and productivity.
  • Developed targeted communication strategies for diverse audiences, resulting in increased engagement.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that drove business growth.
  • Produced persuasive sales collateral that contributed to increased revenue targets.
  • Built and maintained positive relationships with public by utilizing strategic plans.

Sales Support Analyst

VISION SERVICE PLAN (VSP)
  • Researched and analyzed sales, client, broker and prospect inquires on all aspects of Vision Care's business and provided external-ready communications
  • Ensured response/resolution was accurate and aligned with both Sales and Business needs/processes and procedures
  • Collaborated with business partners to address and resolve inquires as necessary
  • Developed content for all Sales presentations, including; introductory presentations, general information, finalist meetings and open enrollment
  • Evaluated sales process/procedures, recommended, implemented and managed solutions to improve effectiveness of Sales and Sales Operations teams across all SBU's
  • Develop and maintain an online reporting and tracking management system for Sales Support within the SharePoint environment and provide training to the team.

Proposal Specialist

VISION SERVICE PLAN (VSP)
  • Technical writing skill to interpret and address complex issues effectively, adapting tone, style, and word choice to various channels or stakeholder requests
  • Managed internal and external stakeholder and audience relationships
  • Identified cross-team impacts and communicates needs as appropriate
  • Researched and wrote content for requests for proposals
  • Consulted with internal Line of Business Leads to understand their industry, insights and customer needs
  • Created and maintained database to assist team in easily identifying content to address RFP requests.

Education

Skills

  • CRM Management
  • Sales process optimization
  • Sales strategy development
  • Sales Reporting

Timeline

Sr. Communications Specialist

VISION SERVICE PLAN (VSP)
09.1998 - Current

Sales Support Analyst

VISION SERVICE PLAN (VSP)

Proposal Specialist

VISION SERVICE PLAN (VSP)

SHARON CLIFTON