Sharon Fitzpatrick

• Developed and implemented sales goals and strategies to meet and exceed community occupancy targets, resulting in a consistent increase in the occupancy rate.
• Utilized CRM software to track leads, manage customer relationships, and analyze sales data to identify trends and opportunities.
• Maintained a closing rate of over 35% year over year, from initial inquiry to move-in.
• Identified and built relationships with local professional referral sources and community organizations, leading to an increase in referrals.
• Collaborated with the executive team and ownership to develop and implement pricing strategies and promotions, resulting in significant revenue growth year over year.
• Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.
• Assists the Executive Director in performing administrative functions.
• Ability to take initiative and direction.
• Excellent communication skills (oral and written).
• Multi-task oriented.
• Stays informed about key market competitors' strengths, weaknesses, and pricing through quarterly competitive analysis and SWOT reports.
• Proficiency with Microsoft Office Suite products.
• Proficient in utilizing CRM systems (e.g., Salesforce), digital marketing platforms (e.g., Google Analytics, social media), and skilled in market research and data analysis.

Assisted with all aspects of the marketing and inquiry/referral process, and was responsible for managing the inside sales and admissions portion of a senior living campus. Partnered with the Customer Service team to meet deadlines, goals, and event executions to promote the company and campus, while adhering to Trilogy’s policies and standards of service. My accomplishments include:

• Generate lead sales and reservations for a startup senior living facility.
• Mastering the art of closing by successfully selling Independent Living, Assisted Living, Memory Care, Long-Term Care, and Short-Term Rehab arrangements.
• Acting efficiently and diligently to approve referrals and close on senior living contracts, thus increasing census and revenue.
• Maintain excellent communication skills—written and verbal—with the ability to build and maintain relationships with residents and their families.
• Coordinate campus tours, telephone solicitations/follow-ups, and outreach programs.
• Work cohesively and effectively as a member of the facility’s direct management team.
• Earned recognition and certification by completing non-mandatory training in Customer Service, Dementia, and Hospitalization.

Accountable for assisting the Life Enrichment Leader in developing, scheduling, and executing appealing activities and entertainment for assisted living, and independent living residents. My accomplishments include:

• Cultivated and maintained strong, personal relationships with residents and their families.
• Ability to sell residents on participating in the life enrichment activities that our department offers daily.
• Attentive of resident and family needs, paired with a willingness to actively go above and beyond to help them to the best of my abilities.
• Displayed leadership by acting on behalf of the Life Enrichment Leader when they were not present in the building.
• Utilized own initiative and organizational skills to maintain good problem-solving and productivity—independently and in a team setting.
• Implementing communication among residents and staff that is professional and effective, both verbally and in writing.
• I initiated the upgrade of our event advertising by using my graphic design skills to create more relevant, eye-catching signage.
• Established versatility and trust among various upper management by successfully working in multiple departments within the facility.