Sharon Luhrssen
Beverly Hills,CA
Summary
Motivated professional with a commitment to top-tier performance. Strong leadership and motivational skills in addition to a focus on customer satisfaction. Unwavering commitment to customer loyalty, with the ability to build excellent teams through coaching.
Overview
20
20
years of professional experience
Work History
Manager
Lafayette 148
Beverly Hills, CA
05.2023 - 03.2024
- Developed and implemented strategies to increase customer loyalty, resulting in an increase in sales by 11%
- Trained staff on product knowledge, customer service techniques, store policies and procedures
- With emphasis on product fit, fabric, and sustainability
- Organized special events - trunk shows or promotional activities to attract more customers
- Was able to bring in a 18% Client Retention
- Conducted performance reviews to evaluate employee productivity and provide feedback on areas of improvement and celebrate wins
- Actively brought in Stylists and created relationships with the Entertainment business
- Fostered a positive work environment by encouraging collaboration among team members
- Developed and executed marketing plans with charities and in-store events
- Worked with charities such as Baby 2 Baby and The HollyRod Foundation
Senior Store Director
Vivienne Westwood
West Hollywood, CA
06.2022 - 05.2023
- Created and maintained a comprehensive store budget and inventory management system
- Organized and led Bridal Studio with an increase of 68% sales in first 8 months
- Hired and developed Bridal Team
- Worked with local Seamstress for Bridal, RTW and Gowns
- Working with the fits, fabrics and construction of Vivienne Westwood draping
- Developed and implemented customer service standards to increase customer loyalty
- Sales increased 38% within the year
- Mentored and train staff members on proper customer service techniques along with meetings on RTW, Bridal and Evening wear with an emphasis on fabrics, fits and construction
- Conducted regular inventory audits to monitor stock levels and replenish as needed
- Created onboarding programs for new staff members
- Managed staffing levels by recruiting, interviewing, hiring, training, coaching, and disciplining employees
- Created onboarding programs with HR and Bridal Division
- Directed visual merchandising initiatives that improved overall store aesthetic appeal
- Developed policies and procedures
- Oversaw day-to-day store operations to foster efficient and profitable operations
- Created and developed a VIC/Stylist Studio with increase for that department of 22%
- Worked with Top Stylists and Personal Shoppers to create a VIP experience
- Developed and executed marketing plans with charities and in-store events
Boutique Manager
Peserico
New York, New York
04.2019 - 05.2022
- Developed and implemented strategies to increase customer loyalty resulting in an increase in sales of 24%
- Trained staff on product knowledge, customer service techniques, store policies and procedures
- Emphasis on RTW fits, fabrics and construction
- Organized in Store events and working with live stream sales
- Performed periodic inventory checks to monitor stock levels and detect discrepancies between physical count vs system count
- Attract, recruit and retain a high-performing team
- Conducted performance reviews to evaluate employee productivity and provide feedback on areas of improvement
- Assisted opening three new locations in the US
- Identified opportunities for process improvements that resulted in writing an operational handbook that was used in the US
- Developed strong relationships with Store Managers in area
- Fostered a positive work environment by encouraging collaboration among team members
- Worked along Team on sales floor
- Demonstrated and supported continuous improvement and growth mindset
- Established and monitored KPIs to optimize company performance
Area Manager
Avec Les Filles
East Coast
01.2017 - 03.2019
- Conducted regular staff meetings to discuss performance goals and provide updates on company policies and procedures
- Represented company at customer meetings to increase the exposure of corporate products and services through Department Store Meetings
- Maintained accurate records of inventory levels and stock ordering processes
- Created specific, measurable and achievable objectives compatible with company priorities
- Assisted in developing marketing plans for upcoming seasonal promotions and product launches
- Developed incentive programs for employees that encouraged high performance
- Shared best-demonstrated practices with team and across company
- Recruited and recommended qualified employees for team's staff positions
- Provided product feedback to leadership, recommending items to carry or discontinue
- Represented company at Department Store meetings to promote products
- Along with spending time with Team Members on sales floor
Retail Director
Etro
North America
04.2004 - 10.2016
- Company Overview: North America
- Managed relationships with external partners including suppliers, distributors, contractors
- Profited Outlet Division with increases each year of 15-20% at locations
- Established goals for each Store to ensure efficient use of resources and maximum profitability
- Drafted annual budgets for each store location based on projected sales volume and expenses
- Directed the development of visual merchandising displays that reflected current trends in retail fashion
- Fostered an environment where collaboration was encouraged between departments in order to achieve common goals
- Conducted regular meetings with staff members to review performance metrics, discuss issues or challenges, and provide feedback
- Successfully managed a team of over 50 employees in multiple locations
- Designed comprehensive employee incentive programs aimed at boosting morale and improving productivity
- Streamlined processes within the organization through the implementation of new technologies
- Provided leadership and guidance in the hiring process by evaluating potential candidates based on experience and skillset
- Developed and implemented training programs to ensure that all store associates were knowledgeable about products, policies, and procedures
- Resolved customer complaints quickly while ensuring their overall satisfaction with the company's services
- Demonstrated and supported continuous improvement and growth mindset
- Spearheaded multiple projects from concept through completion while successfully managing budgets and timelines on each project
- Directed and coordinated activities of businesses or departments concerned with production, pricing, sales, or distribution of products
- North America
Education
New York University
New York, NYSkills
- Product Knowledge
- Loss Prevention
- Inventory Control
- Team Leadership
Volunteer Experience
- Volunteer, Vanderpump Dog Rescue, Beverly Hills, CA
- Volunteer, Baby2Baby, Los Angeles, CA
Timeline
Manager
Lafayette 148
05.2023 - 03.2024
Senior Store Director
Vivienne Westwood
06.2022 - 05.2023
Boutique Manager
Peserico
04.2019 - 05.2022
Area Manager
Avec Les Filles
01.2017 - 03.2019
Retail Director
Etro
04.2004 - 10.2016
New York University
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