Sharon Merritt
Knoxville,TN
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Dedicated creative professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
37
37
years of professional experience
Work History
Marketing Director
Jewelry Television
04.2014 - Current
- Director of Promotion & Production
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to develop innovative brand launches and promotions.
- Managed annual production budget, ensuring cost-effective allocation of resources for maximum impact.
- Oversaw the creation of compelling marketing materials, including television, print, web, and social media content.
- Executed partnerships with key industry influencers to amplify brand reach and credibility.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Streamlined internal processes to improve efficiency within the marketing department.
Partner/Creative Director
Atomic Dog Creative
01.2010 - 08.2014
Created promotion and content for clients including Scripps Networks, Rebuilding Together, Tennessee Department of Education
VP of Branded Entertainment
HGTV
12.1994 - 12.2009
- Promoted from Senior Producer, Manager, Director of Creative Services
- Integral part of promotional launches of HGTV, DiY, Fine Living networks
- Created revenue-generating content through advertiser partnerships
Sr. Producer
Another Large Production
06.1991 - 10.1994
Created promotion and marketing assets for syndicated television shows
Writer / Producer
WCVB-TV
01.1990 - 06.1991
Created promos and marketing assets for local news and programming
Writer / Producer
WXYZ-TV
01.1987 - 12.1990
Created promos and marketing assets for local news and programming
Education
BA - Telecommunications
Michigan State University
East Lansing, MIFGA diploma - Gemology
Gemmological Association of Great Britain
London, England01.2022
Skills
- Managing diverse marketing teams by providing creative direction and inspiring people to create the best possible messaging
- Conceptualizing content, for print, web, and national television
- Executing problem-solving workflows to improve time management
- Enhancing brand integrity through consistent and effective communications
- Reaching targeted consumers through unique platform experiences
- Working with vendors to manage creative projects and budgets
- Ability to rapidly adapt to changing work environments and business goals in order to accommodate higher priorities
Community Outreach
Childhelp TN, Volunteer, head of Marketing & Communications Committee
References
available upon request
Timeline
Marketing Director
Jewelry Television
04.2014 - Current
Partner/Creative Director
Atomic Dog Creative
01.2010 - 08.2014
VP of Branded Entertainment
HGTV
12.1994 - 12.2009
Sr. Producer
Another Large Production
06.1991 - 10.1994
Writer / Producer
WCVB-TV
01.1990 - 06.1991
Writer / Producer
WXYZ-TV
01.1987 - 12.1990
BA - Telecommunications
Michigan State University
FGA diploma - Gemology
Gemmological Association of Great Britain
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