SHARON NGOI

• Oversee creative development and production of co-branded content from inception to completion for all platforms.
• Generate ideas integrating advertisers into linear, digital, social, experiential IP that delight and engage fans for maximum impact.
• Lead team of creative directors, writer/producer/editors and designers and production companies to create compelling creative that drives sales.
• Collaborated across teams to develop creative strategy, processes, and innovation for generating revenue growth.
• Successfully presented and pitched many creative ideas to win clients and drive business.
• In charge of creative for all cable networks from September 2020 to February 2022.

Accomplishments:

• Uber One + Vanderpump Rules co-branded content broke the internet with 279 million impressions.
• Oversaw linear, social, and digital content at BravoCon which resulted in 300 million cross platform engagements.
• Mentioned in NY Magazine article titled, "How Real Housewives Became Hollywood's Secret Movie-Marketing Weapon" praising campaigns I oversaw.

• Led creative teams at DIRECTV in developing long form promotion for NASCAR, Home Depot and NFL Football.
• Consulted on development of creative and strategic concepts, designed break structures, and tactical methods for retaining viewers and increasing ratings during E! Entertainment Television's commercial breaks.
• Collaborated with Current TV to explore creative approaches to better connect to their young, media savvy demographic through on-air promotion.

Oversaw creative direction and strategy for on-air promotion and branding of Playhouse Disney. Re-launched channel to align with new brand vision: developed strategy, conceived graphic look, and designed break structure. Partnered with teams worldwide to disseminate the brand position. Collaborated with multiple teams to communicate a cohesive message. Managed producers, writers, designers, and outside production companies to insure creative supported the channel mission.

Accomplishments:

• New series, Handy Manny launched with highest ratings in Playhouse Disney's history.
• Launched Mickey Mouse Clubhouse, one of the most successful series for the channel.
• Ratings increased 30% during my tenure at Playhouse Disney.

• Spearheaded TV Land & Nick at Nite viewer retention project. Produced over 60 image spots, ID's, menus and reformatted break structure increasing overall channel ratings.
• Produced high profile campaign for second season of Full Frontal Fashion, a popular fashion series on WE: Woman's Entertainment, along with movie promos for AMC.

Partnered with marketing to refresh brand identity, positioning and strategy to differentiate from competitive networks. Directed team of producers, writers, designers, and outside production companies to set a consistent tone for on-air promotion, off channel commercials, and sales reels.

• As Executive Producer, I developed and oversaw Nick Jr.'s brand position and strategy. Led initiatives integrating efforts of multiple departments resulting in increased audience share. Managed team of producers, writers, and designers to insure consistent visual and editorial style for Nick Jr. Directed, produced and wrote many high profile campaigns. As Senior Producer (1/96 - 12/98) and Producer (11/92 - 1/96), I developed and oversaw Nick Jr.'s brand position and strategy. Led initiatives integrating efforts of multiple departments resulting in increased audience share. Managed team of producers, writers, and designers to insure consistent visual and editorial style for Nick Jr. Directed, produced and wrote many high profile campaigns. As Senior Producer (1/96 - 12/98) and Producer (11/92 - 1/96), I directed, produced and wrote promos, interstitials, and network IDs.

Accomplishments:

• Spearheaded promotion for the special, Meet Joe introducing the new host of Blue's Clues. The show received the highest ratings for preschoolers in cable TV history.
• Launched Nick Jr. on CBS Saturday mornings in fall of 2000 and increased ratings by 250%.

Selected to go to Singapore to assist in the launch of HBO Asia. Trained Singaporean producers plus wrote, produced, and designed graphics for network promos, cross channel spots and presentation reels.