Sharon Osano

Work History

PodTV Digital

05.2020 - Current

Developed communications strategies to drive forward progress in public relations.
Developed and promoted corporate brand, images and identity to media and public.
Increased brand awareness through development and implementation of successful public relations campaigns.
Researched latest market trends and analyzed data to develop public relations strategies and tactics.
Reviewed marketing materials and documents for brand accuracy and trending design.
Collaborated with other departments to develop integrated branding and public relations strategies.
Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
Oversaw team of communications and media relations professionals with focus on achieving PR results.
Wrote engaging and successful press releases to control information and public opinion.
Authored fresh and engaging press releases and prepared complete press kits.
Created and supported plans through development and implementation of internal and external communication strategies.
Produced internal communications for projects.
Assisted with media interviews, prepping guests and offering assistance with event setup.
Prepared responses for new business pitches and presentations.

Maggy Francois, LLC

04.2019 - Current

Contributed to weekly team meetings, brainstorming sessions.
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Generated leads through phone calls, emails and face-to-face interactions.
Created engaging content for Pinterest, Facebook, and Instagram.
Utilized Adobe Photoshop, Illustrator and Canva to design and create flyers and advertisements.
Coordinated efficient set-up and clean-up for each event for quick facilities turnarounds.
Greeted patrons and participants at events to guide guests to locations and answer questions.
Supervised staff during events and maintained efficient performance.
Coordinate complete timeline for event planning and execution.
Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Conducted thorough research to construct creative and fresh ideas.
Tracked marketing efforts to monitor results in real-time.
Utilized time tracking software for accurate project and time management.
Used lead generation software to create organized lists of prospective customers.
Facilitated communication between internal events personnel and external vendors to quickly resolve any conflicts or concerns.
Input new data, updated old records and cross-checked information to keep marketing database up-to-date.

Washington Media Consultant

08.2019 - 12.2019

Collaborated with product marketing teams to develop communication plans and creative briefs.
Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.
Used market research and analytics to identify and capitalize on communications opportunities and guide message development.
Used measurements and assessments to evaluate success of marketing collateral and communication materials and applied insight to future initiatives.
Supported public relations managers with writing, researching and preparation of materials
Used various social media platforms for media and blogger outreach.
Coordinated media interviews with organization staff, board members and volunteers.
Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Wrote press releases and other materials utilizing SEO practices.
Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
Managed media relations for organizations to produce successful results.

AARP

11.2018 - 03.2019

Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
Collaborated with other departments to facilitate successful project completion.
Provided communication support to the Director of the Operations, Strategy, and Analysis team.
Drafted and submitted communications including emails, blurbs, invitations, memos, and social media posts.
Collaborated together with the Operations, Strategy, and Analysis team for projects, socials and assessments for internal and external work.
Developed and maintained relationships with external vendors and suppliers.

American Red Cross

05.2018 - 11.2018

Planned and executed promotional materials to drive brand consistency.
Liaised with product experts and graphic designers to support content development to meet business needs.
Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
Monitored all forms of social media accounts for the Greater Allegiances, Greater Chesapeake and Potomac regions of the American Red Cross.
Increased monthly profiles visit on twitter by 303% - @RedCrossbaltdc and monthly impressions by 219%.
Captured events and navigated social media for industry-related items to develop meaningful content to share with followers.
Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
Served as a volunteer spokesperson
Scheduled and coordinated speaking engagements, appearances, photoshoots and other special events.
Wrote press releases, biographies, news alerts, and promotional materials.
Complied contract list and assisted with mailing/ print production.
Searched for press clippings, updated and improved various databases.
Monitored and approved testimonials blogs.
Conducted online research and promotion using various social media sites for etc., (Facebook, Twitter, and Flickr).
Assisted my Supervisor respond to media inquiries.