Sharon Porras

___________

SUMMARY:

Responsible for the coordination and implementation of educational and clinical initiatives that support business objectives for assigned accounts and/or geographies. Works in collaboration with Clinical Business Manager/Director (CBM/CBD), District Managers (DMs), Account Managers (AMs) and others within the sales organization, to ensure a coordinated effort in meeting sales and clinical education objectives. The CRS utilizes experience to build relationships with key clinical and economic decision makers to drive adoption of focus products and influence sales. The CRS works with the CBM/CBD and cross-functional teams to deliver Smith+Nephew (S+N) branded programs, to provide customer facing clinical resources, and product based clinical education. The CRS acts within the scope of corporate objectives and policies to accomplish goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following (other duties may be assigned)

Business Development

· Collaborates with sales partners to develop business plans, clinical/educational strategies, and portfolio opportunities.

· Works with CBM/CBD to identify priorities for clinical and educational services across all sites of care in assigned territories.

· Collaborates to conduct business reviews for target accounts.

· Drives adoption of product utilization by providing education through multimedia resources.

· Identifies and communicates competitive intelligence to Sales, Marketing and Clinical teams.

· Works in conjunction with Medical Education team to identify opportunities for case studies/generation of clinical evidence and new product implementations.

Customer Account Coordination and Partnership

· Collaborates to manage product validations and implementations in assigned target accounts.

· Completes assessments of customer needs and resource requirements needed for clinical education and product training during and after product validations and conversions.

· In conjunction with CBM, develops coverage plan and metrics for clinical education and product training in target accounts.

· Collaborates with sales partners to identify strategies to drive early adoption and account penetration in target accounts.

· Utilizes clinical, product portfolio, and clinical evidence-based knowledge to conduct consultative calls/meetings with Healthcare Professionals (HCPs) and decision makers in all market segments.

· Uses knowledge of S+N selling process for AWM portfolio of products.