Organized Public Relations Director with a combined strong background in sales and marketing. Bringing a proven track record of managing social media and branding for diverse industries. Excellent leadership skills with strong intuition and sound judgment. Commended for intense focus and work ethic with an aptitude for developing and implementing highly successful campaigns for both Sales and Marketing, and Public Relations management, with over 30 years combined experience.
Work History
Public Relations and Marketing
Casino Services International
Atlanta, GA.
10.2007 - Current
Responsible for marketing and promoting junkets (casino players) to various casinos worldwide through telemarketing, direct mail and personal database. Position requires knowledge of Casino Rep Pro (MDP) software, Sales Force and Room Force technology. Established and maintained direct contact with casino managers, player development managers and casino hosts. Travel is required and can be extensive. Managed over 25 -30 customer calls per day and increased overall sales by 30%.
Executive Host
Hard Rock Casino And Hotel
Biloxi, MS.
07.2005 - 09.2007
Provide excellent public relations and service to all customers, work exclusively for high end player clientele ensuring top priority during their entire stay. Established long term success with clients to maintain high profit margins for company, customer satisfaction for patrons, work through any and all complaints while providing good impression and overall satisfaction for customer, implement and create player events, enroll new members into players club, assist Table Game Director(s) and assistant managers. Managed over 50 customer calls per day and increased sales.
Public Relations Director
Islands Day Spa And Vein Center
Ocean Springs, MS.
09.2004 - 07.2005
Established objectives, promotional policies and needs of company to develop public relations strategies in order to influence public opinion and promote ideas, products and services. Introduce new areas of technology that increase sales growth, select speakers in areas of health and wellness to discuss women's issues and topics within spa. Established events, functions and specialized services for women in community.
Part Owner/VP of Marketing & Sales
Physicians Medical Supply & Diagnostics (Region C)
Ocean Springs, MS.
02.2002 - 06.2004
Created sales programs that are designed to accommodate patients within clinical setting such as Diabetic Education, Stimulator Units/Neuro-Diagnostics, Orthopedic appliances, laser technology and health prevention. Created marketing programs for physicians which encourage their client base to become educated on specialized topics relating to Diabetes and Wound Care. Public relations liaison between physicians, patients, medical equipment companies and hospitals. Maintain rapport while building contracts for specialty machines including hospital beds for wound care patients and knee CPM's
Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals
Trained and coached new and existing employees to boost staff productivity
Consulted with customers to assess needs and propose optimal solutions
Created and monitored promotional approaches to increase sales and profit levels
Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership
Employed prompt decision-making and in-depth research to resolve issues
Education
Bachelor of Science - Health Psychology
University of Southern Mississippi
Hattiesburg, MS
12.1998
Skills
Public Relations Management: Experienced, Professional and profound knowledge of public relations skills including government lobbying, ambassador for education, women's topics, business networking, liaison for hospitals and rehabilitation facilities Motivational speaker
Sales and Marketing: Applied knowledge of principles and methods for showing, promoting and selling products or services including marketing strategy and tactics, product demonstration, sales techniques, and sales systems
Customer and Personal Service: Principles and processes for providing customer needs assessment and evaluation of customer satisfaction
Personnel and Human Resources: Adept concepts of recruitment, selection and training
Communications and Media: Complete understanding of social media and all outlets involved within B2B concept of networking and internet solutions
Accomplishments
- Mrs. Mississippi America 1998
- Commercial Spokesperson for DeRussy Motors Dealership
- Actress/Model - Explore, Model Mayhem, About Faces
- Public Relations Award for Outstanding Community Service, Biloxi MS.
- United Way Volunteer of the Year - APEA (Animal Protection Agency)
- 50 Most Beautiful Atlantan Nominee
- Fitness/Bikini/Figure Competitor
- Ms. Fitness Mississippi
- Holiday Inn Cover Girl - MS.
- Voted Ms Personality among women executives for State of Ms.
- Certified Health and Wellness Life Coach
- Personal Trainer
- Ordained Minister
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Timeline
Public Relations and Marketing
Casino Services International
10.2007 - Current
Executive Host
Hard Rock Casino And Hotel
07.2005 - 09.2007
Public Relations Director
Islands Day Spa And Vein Center
09.2004 - 07.2005
Part Owner/VP of Marketing & Sales
Physicians Medical Supply & Diagnostics (Region C)
Vice President Hospitality at MGM Resorts International / Borgata Resort & CasinoVice President Hospitality at MGM Resorts International / Borgata Resort & Casino
Director of Food and Beverage at MGM Resorts International - Luxor Hotel And CasinoDirector of Food and Beverage at MGM Resorts International - Luxor Hotel And Casino
