Advertising Coordinator
Burdines Department Store
West Palm Beach, FL & Plantation
1978 - 1981
- Coordinated advertising campaigns across multiple channels to maximize brand visibility.
- Developed and maintained relationships with vendors to enhance promotional strategies.
- Maintained promotional calendar and developed communication channels to keep sales associates aware of programs.
- Improved campaign performance by conducting market research and analyzing consumer trends.
- Leveraged emerging technologies to deliver interactive advertisements that captured consumer interest.