Sharon Snyder

Senior Marketing Coordinator

Columbian Financial Group

07.1986 - 09.2024

Increased brand awareness by developing and implementing strategic marketing campaigns.
Collaborated with sales teams to develop impactful collateral materials that drove lead generation.
Mentored junior team members, fostering a culture of continuous learning and professional development within the marketing department.
Consistently met deadlines while juggling multiple priorities, ensuring timely delivery of high-quality work products.
Played an instrumental role in the successful launch of new product lines, working closely with product development teams to create cohesive messaging and promotional materials.
Boosted sales performance with effective email marketing strategies and targeted messaging.
Responded to customer inquiries promptly and professionally to increase customer satisfaction.
Streamlined internal processes for project management, improving efficiency across the department.
Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Wrote and distributed press releases to increase brand visibility.
Coordinate and develop marketing materials for new Corporate Alliances and new products, new sales and promotion materials.
Manage the revision/reprint of current sales materials.
Responsible for graphic design, layout, and production of company's promotional and sales materials, national trade advertising campaigns and the company's public relations advertising campaigns.
Coordinate agents advertising, complete discretion required.
Liaison with outside vendors/printers for Marketing and Advertising projects as well as Corporate Advertising projects.
Write, produce, and work with local television station or vendor to create commercials to enhance company image.
Monitor Marketing/Advertising master project files for regulatory purposes.