Sharon Sulc
Plain City,Ohio
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
6
6
years of professional experience
Work History
Senior Director, Global Analyst Relations
Infor
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Drove revenue growth through successful market expansion strategies, identifying untapped markets and capitalizing on emerging trends.
- Facilitated seamless business transitions during mergers or acquisitions, ensuring minimal disruption to ongoing operations while integrating teams effectively.
- Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
Chief Communications Officer
Infor
02.2021 - 12.2023
- Elevated brand visibility by developing and implementing strategic communication plans.
- Enhanced company reputation through effective crisis management and media relations.
- Streamlined internal communications for improved employee engagement and productivity.
- Built strong relationships with key stakeholders, ensuring alignment on messaging and priorities.
- Led a high-performing communications team, fostering collaboration and professional development.
- Increased media coverage with targeted pitches, press releases, and tailored story angles.
- Collaborated with cross-functional teams to align messaging strategies across all departments.
- Developed annual communication plans to support business objectives and drive results.
- Organized successful events that strengthened brand awareness and fostered stakeholder relationships.
- Launched new products or services through comprehensive marketing communications campaigns.
- Handled sensitive issues tactfully while maintaining a consistent corporate voice in all communications materials.
- Conducted thorough market research to inform messaging strategy and stay ahead of industry trends.
- Spearheaded the development of thought leadership pieces that positioned the company as an authority in its field.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
Chief Marketing Officer - Interim
Infor
07.2021 - 12.2021
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Boosted lead generation with the implementation of targeted digital marketing campaigns.
- Enhanced customer engagement, creating compelling content across multiple platforms.
- Improved company reputation through effective public relations initiatives.
- Developed product positioning strategies to differentiate offerings from competitors in the industry.
- Managed cross-functional teams for successful marketing campaign execution and performance analysis.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
- Championed customer-centric approaches to improve overall satisfaction levels and foster brand loyalty among target audience segments.
- Spearheaded successful crisis communication plans during unexpected events or challenges faced by the organization.
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Launched marketing activities for new product lines and market penetration.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Cultivated company-wide culture of innovation and collaboration.
- Analyzed industry trends and tracked competitor activities to inform decision making.
VP Global Public and Analyst Relations
Infor
06.2019 - 07.2021
- Increased company revenue by implementing innovative marketing strategies and streamlining sales processes.
- Established a successful partnership with key industry players, resulting in increased market share for the organization.
- Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
- Implemented cost-saving measures by conducting thorough financial analysis and identifying areas of inefficiency within the organization.
- Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
- Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Increased company growth through collaboration with sales and marketing departments.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Developed effective business strategies to capitalize on emerging market trends.
VP Global Analyst Relations
Infor
06.2018 - 06.2019
- Increased company revenue by implementing innovative marketing strategies and streamlining sales processes.
- Established a successful partnership with key industry players, resulting in increased market share for the organization.
- Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
- Implemented cost-saving measures by conducting thorough financial analysis and identifying areas of inefficiency within the organization.
Education
Commuications
The Ohio State University
Columbus, Ohio1990
Skills
Market Understanding
- Data Analytics
- Stakeholder Relations
- Cross-functional Collaboration
- Market Research
- Strategic Planning
- Story Pitching
- Verbal and Written Communication
- Interpersonal Relations
- Business Analysis and Reporting
Timeline
Chief Marketing Officer - Interim
Infor
07.2021 - 12.2021
Chief Communications Officer
Infor
02.2021 - 12.2023
VP Global Public and Analyst Relations
Infor
06.2019 - 07.2021
VP Global Analyst Relations
Infor
06.2018 - 06.2019
Senior Director, Global Analyst Relations
Infor
Commuications
The Ohio State University