Hubspot
Sharon Troisi
Summary
Innovative Marketing leader with 25+ years of experience delivering impactful marketing campaigns and product launches based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in business planning while delivering results within budget and on time. Exceptional in building virtual teams, while energizing and promoting highly successful employees. Organized, dependable and successful at managing multiple priorities with a positive attitude and a high degree of accuracy.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Vice President of Marketing
Amelia US, LLC
New York, NY
08.2019 - 05.2024
- Increased brand awareness by developing and executing comprehensive marketing campaigns for verticals, competitive displacements, partner recruitment, solutions & upsell to clients.
- Management of DG, Website, Content Creation, Branding, Social Media, ABM, PR, co-marketing with Partners, Customer Advocacy, Sales Enablement, Secret Shopper, Results Reporting, and Loss Analysis
- Led cross-functional teams in development of creative assets for integrated marketing campaigns.
- Managed 7 -member marketing team comprised of content creator, CRM administrator, web developers, sales enablement contractors and graphic artist.
- YoY increase: 28% in marketing leads / 41% in sales qualified leads and 132% in Pipeline Value, with 75% ROI on our investments to generated revenue.
- LinkedIn saw +9.4% in growth & 3.8% in engagement.
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
Director of Marketing
Metlife Auto & Home
Bridgewater, NJ
05.2014 - 08.2019
- Responsible for driving $300m in annual revenue (from reoccurring & net new sales) for the Voluntary Group Product for Auto & Home business.
- Led a team of 9 National P&C Marketers & 5 Product Specialist to successfully convert 45 National Accounts worth 2m+ eligibles to restart communications leading to 19k inquiries, 7k apps & generating $8m in incremental revenue.
- Execution of ABM for customer retention segments that had the greatest profitability by looking at close ratio, loss ratio, response rate & other customer performance indicators.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement & conversions which led to increased open & click-through rates.
- Relationship building with National Sales Organization, Benefit Brokers, Underwriting, Operations, Implementation, Pricing, External Creative Agencies and support of Affinity groups as well.
Director of Product Management
Avaya
Basking Ridge, NJ
01.2012 - 05.2014
- Managed cross BU roadmaps for internal and external use, to ensure global consistency in brand message and tie in key value propositions of new and existing products & solutions.
- Took charge of product attach rate analysis, net promoter scores (customer & partners), new product introduction revenue ramp, discounts of products/solutions and headcount movement for more than 500 employees.
- Fulfilled a key role in handling process designs for customer escalations for top accounts worth over $100m.
Global Integrated Marketing Director
Avaya
Basking Ridge, NJ
06.2009 - 01.2012
- Spearheaded execution of market launches across all product lines worldwide.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales & market share.
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage & maximizing brand exposure.
- Streamlined internal marketing processes for greater efficiency, allowing increased focus on strategic initiatives.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation & greater partner and customer engagement.
- Responsible for demand generation, premium content, event support, demos, marketing videos, product collaterals and cross portfolio roadmaps.
- Delivered exemplary performance in identifying & fostering customer use cases & support of new solutions; developing sales enablement tools/playbooks for direct sales and business partners; created web content (sales & customer) for solution roadmaps & translation of content.
Global Marketing Competitive Director
Avaya
Basking Ridge, NJ
01.2001 - 06.2009
- Successfully executed sales enablement & sales incentive programs with goal setting and tracking of key corporate initiative for sales and business partners.
- Actualized a Global Retention Program with the main goal of upgrading older release customers to the latest technology & focusing on attaching maintenance services.
- Directed large-scale events such as trade shows and conferences, showcasing company offerings while establishing valuable connections within the industry ecosystem.
Marketing Director
Prudential Financial
Roseland, NJ
05.1997 - 12.2000
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Created content and promotional materials to drive engagement and conversions for both the healthcare and home & auto business units.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness by developing and implementing strategic marketing campaigns for a Privacy Policy.
Education
Bachelor of Science - Business Administration And Management
College of St. Elizabeth
Convent Station, NJNo Degree - Mini MBA in Marketing
New York University
New York, NY05.2005
Skills
- Marketing Plans
- Project Management
- Product Launches
- Relationship Building
- Marketing Analytics
- Campaign Planning / Management
- Account Based Marketing
- Digital Marketing Tactics
- Content Strategy
- Sales Enablement
- Sales Incentives
- CRM Management
- Agency Management
- Strong time management
Certification
- Project Management Certified, PMI - September 2007 to current
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balancePaid time offWork from home optionStock Options / Equity / Profit SharingSoftware
Demandbase
Google Analytics
SEMRush
Conductor
LinkedIn Paid
Excel
Powerpoint
Word
Boardroom Insiders
Everyone's Social
Languages
English
Bilingual or Proficient (C2)
Interests
Cooking
Outdoors
Time with Family
Affiliations
- PMI
Quote
Often you have to rely on intuition.
Bill Gates
Timeline
Vice President of Marketing
Amelia US, LLC
08.2019 - 05.2024
Director of Marketing
Metlife Auto & Home
05.2014 - 08.2019
Director of Product Management
Avaya
01.2012 - 05.2014
Global Integrated Marketing Director
Avaya
06.2009 - 01.2012
Global Marketing Competitive Director
Avaya
01.2001 - 06.2009
Marketing Director
Prudential Financial
05.1997 - 12.2000
Bachelor of Science - Business Administration And Management
College of St. Elizabeth
No Degree - Mini MBA in Marketing
New York University
- Project Management Certified, PMI - September 2007 to current
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